AC tech - project 4. why social identities matter version 1.0
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My selection for the Toastmasters' Advanced Communicator Bronze program: Technical Presentations. Project 4. Presenting a Technical Paper.
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AC tech - project 4. why social identities matter version 1.0
- 1. THE TOASTMASTERS Technical Presentations #4 Presenting a Technical Paper “Why Social Identities Matter” 10 to 12 minutes Advanced Communication Series - Technical Presentations, Project 4 www.toastmasters.orgToastmasters Zug – Marcel Brussee
- 2. www.toastmasters.org Harvard Business Review, January-February 2015 Toastmasters Zug – Marcel Brussee
- 3. www.toastmasters.org Social Identity Toastmasters Zug – Marcel Brussee A social identity is the part of our self-concept that results from our perceived membership in a group.
- 4. www.toastmasters.orgToastmasters Zug – Marcel Brussee
- 5. www.toastmasters.orgToastmasters Zug – Marcel Brussee
- 6. www.toastmasters.orgToastmasters Zug – Marcel Brussee The AXE effect
- 7. www.toastmasters.orgToastmasters Zug – Marcel Brussee Dutiful son vs. Available Man
- 8. www.toastmasters.orgToastmasters Zug – Marcel Brussee Jeep – Tread Lightly
- 9. www.toastmasters.orgToastmasters Zug – Marcel Brussee Communities around social identity
- 10. www.toastmasters.org By constantly turning on the dial of the social identity radio… Toastmasters Zug – Marcel Brussee Social Identity – for Marketers …marketers can clarify and adjust communications, to the benefit of customers as well as firms.
- 11. www.toastmasters.org You have a lot, you can select some: be aware, choose wisely • Man/Woman/Mother/Father/Wife/Husband/Parent/Child/… • Housewife/Career woman/Specialist/Generalist/… • Swiss/Dutch/French/American/Hungarian/Polish/Irish/… • Executive/Musician/Professor/Rock Fan/Biker/Hiker/… • Left/Right/Green/Red/Blue/Fundamentalist/Moderate/… • Careful/Careless/Mindful/Mindless/Activist/Follower/… • Advocate/Silent Admirer/Outgoing/Introvert/… • Speaker/Listener/Ambitious/Unassuming/… • etc… Toastmasters Zug – Marcel Brussee Social Identity – Have or Choose?
- 13. THANK YOU
Hinweis der Redaktion
- Introduction: Why is it important for me? What is the benefit for the audience?
- Definition
- Which identities and roles?
- People are capable of switching identities very quickly and very convincingly.
- Target market: young men. Focus: making them more attractive to women. Did not work in Italy.
- Targeting in the evening, when they are out with friends. “Axe Police”: attractive young women spraying passing men with Axe.
- Jeep all-terrain vehicles give their owners privileged access to hard-to-reach places. Tread lightly: respect, protect and enjoy the outdoors: drive responsibly, leaving minimal tracks in wilderness areas. Trainers: more experienced Jeep customers on a volunteer basis, this raises their status in the group.
- Not a new phenomenon.
- Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year. “In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others. It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills. By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.
- Thanks for your time, I’d like to conclude this presentation and answer any questions you may have. For those questions I cannot answer I’ll direct the inquiries to World Headquarters – brand@toastmasters.org.