The Journal of the ASEAN Federation of Endocrine Societies (JAFES) shares its strategy for disseminating research findings through the innovative "Visual Abstract"

1. Visual Abstracts:
Innovative strategy
for dissemination
of research findings
through social media
5th Healthcare & Social Media Summit 2019
#HCSMPH2019

2. NOTHING TO DISCLOSE
(thanks @endocrinewitch)
• I give consent for the audience to disseminate
excerpts of this talk freely and widely.
• You are allowed to take photos of the slides.
• I shall share a copy of my presentation.

3. What is
JAFES?

4. “A world-class regional journal
on endocrinology.”
… the endocrine window between the
ASEANregion and the world

5. 2010 2019
❑ Non-peer reviewed
❑ Occasional Publication
❑ Limited article
submission
❑ Non-indexed
❑ No-online presence
❑ No editorial office
❑ Peer-reviewed
❑ Regular/timely
publication
❑ Increased submissions
❑ SCOPUS-Indexed!
❑ 24/7 online presence
and virtual office

6. No Stranger to Innovation

7. Bottomline is
Visibility and
Reach

14. … a visual representation of
a manuscript’s key
findings
… a clear, concise format to
quickly communicate
…so that the busy readers
can more efficiently
find the articles most
relevant to them

15. Not meant to substitute
reading the full article.

16. Visual
Abstract
Training
Workshop

17. Establishment of a
creative team
and use of online
tools

20. Version for Professionals
Version for General Public

21. 2016 Article

22. 2016 Article

23. 2017 Article

24. Version for Professionals
Version for General Public

25. Instagram Insights

26. bit.ly data

27. Average daily views
before VA was
published
VS
Average daily views
after VA was
published
OJS Website data
172%
increase

28. The Visual Abstract as Innovation
• Improves dissemination of findings
• Leads to more engagement of
journal content
• Benefits the journal through
increased awareness and visibility
• Potential to influence not only
clinical practice but also patient
behavior

29. References
• Ibrahim AM, Lillemoe KD, Klingensmith ME, Dimick JB. “Visual Abstracts to Disseminate
Research on Social Media: a prospective, case-control crossover study” Ann Surg. 2017
Apr 26. Link to Article
• Ibrahim AM, Bradley SM. “The Adoption of Visual Abstracts at Circulation CQO: why and
how we’re doing it” Circ Cardiovasc Qual Outcomes. 2017 Mar;10(3). Link to Article
• Ibrahim AM. "Seeing is Believing: Using Visual Abstracts to Disseminate Scientific
Research." Am J Gastroenterol. 2017 Sep 19. Link to Article
• Nikolian, V, Ibrahim AM. “Visual Abstracts and the Future of Scientific Journals” Clinics in
Colon and Rectal Surgery.” Clinics in Colon and Rectal Surgery. 2017 Sep;30(4):252-25. Link
to Chapter
• Aungst, T. Visual Abstracts are Changing How we Share Studies. Doximity. July 2017. Op-
Ed. Link to Article