Mobile App Development, Strategy and User!

Previously worked with Andersen Consulting (now Accenture)

Apple iPhone launch started in 2007

We have received over 1,000 mobile inquiries over the last two years, built a dedicated team

Currently there are:

400,000+ apps on the Apple App Store

~30% free, ~70% paid

250,000 on the Android App Market

20,000 on the BlackBerry World

This will drive the requirements for the application

Data, web services, integration points

Custom Graphics

Android

BlackBerry

Share: Approximately 10 million iPads, 74 Million iPhones (all types), 50 million iPod Touches

Share: Approximately 23% of the smartphone market, or 6.7% of the entire US cell phone market. It is projected that Android will overtake the iPhone in 2011.

Share: Approximately 27% of the Smartphone market, 8% of the total US cell phone market’

Share: Currently less than 1% of the smartphone market, but is rapidly growing.

It’s all relative in the app market, .99¢ is a whole dollar more than free

Facebook Pages, Twitter, LinkedIn

App Review Sites

Screen Shots, Images of what the app does

Consider hiring short-term PR who can write blogs, press releases

App Store Marketing