Alyssa CR Project FINAL VERSION

© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Corporate Responsibility Project
Alyssa Saviage | Corporate Responsibility Intern

Goal
Compare Adobe to peer companies as it
relates to corporate responsibility program
features
2

Peer Companies
 Walmart
 Nike
 Safeway
 Microsoft
 Bank of America
3
 Target
 Apple
 Facebook
 Google
 eBay

Peer Companies Vary by Industry and Size
 Apparel Footwear & Accessories
 Banking and Financial Services
 Computer Software
 Electronic Equipment
 Grocery
 Internet Information Providers
 Specialty Retail
4
 ~13,600
 ~15,000
 ~60,000
 ~66,000
 ~114,000
 ~160,000
 ~240,000
 ~360,000
 ~2.3 million
Industries # of Employees

Peer Companies Vary by Industry and Size
 Apparel Footwear & Accessories
 Banking and Financial Services
 Computer Software
 Electronic Equipment
 Grocery
 Internet Information Providers
 Specialty Retail
5
 ~13,600
 ~15,000
 ~60,000
 ~66,000
 ~114,000
 ~160,000
 ~240,000
 ~360,000
 ~2.3 million
Industries # of Employees

Best Practices – What is Adobe Doing Well?
 Matching grant program
 Volunteer and team benefits/grants
 Youth program initiatives
 Diversity program initiatives
 Strong employee participation
 Corporate partnerships
 Strong local/community relationships
 Formal reports
 Web presence
 Investment community recognition
 Media coverage
6

Key Attributes of Good CR Programs
Adobe
Walmart
Nike
Safeway
Microsoft
Bankof
America
Target
Apple
Facebook
Google
eBay
Matching grant program
Volunteer and team benefits/grants
Youth program initiatives
Diversity program initiatives
Strong employee participation
Corporate partnerships
Strong local/community relationships
Formal reports
7

Adobe
Walmart
Nike
Safeway
Microsoft
Bankof
America
Target
Apple
Faceboo
k
Google
eBay
Formal reports
8

Volunteer Grants
 Walmart
 25 hours = $250
 Microsoft
 $25 per hour
 Bank of America
 50 hours = $250
9
 Apple
 $25 per hour
 Google
 5 hours = $50
 eBay
 8 – 24 hours = $100
 25 – 49 hours = $250
 50+ hours = $500

Adobe
Walmart
Nike
Safeway
Microsoft
Bankof
America
Target
Apple
Faceboo
k
Google
eBay
Formal reports
10

Youth Program
Initiatives
 Safeway: Electronic Strip Incorporated
eScrip Program
 Enables customers to direct percentage of
grocery purchases to be donated to school of
their choice
 2013: Donated over $20 million to local
schools
 Microsoft: Digi Girlz High Tech Camp
 YouthSpark program
11

Youth Program
Initiatives
 Apple: Youth Workshops, Camps, Field Trips
 Workshops: Free, One Hour-Long
 Camps: 3-session experience
 Coding and Robotics, Moviemaking, or Storytelling
 Field Trips for Students and Teachers:
 “Unforgettable learning experience”
 Students: Create something amazing on the spot with Apple
products
 Teachers: Learn how to enhance curriculum with help of Apple
products and content
 Google: Google Science Fair
 Global competition
 Partner with companies such as LEGO Education and National
Geographic
 Grand prize = $50,000 scholarship funding & more!
12

Adobe
Walmart
Nike
Safeway
Microsoft
Bankof
America
Target
Apple
Faceboo
k
Google
eBay
Formal reports
13

Diversity Program
Initiatives Walmart:
 Women’s Economic Empowerment
 Target:
 Caroline’s Cart
 Multicultural dolls
 Overall team population (women) = 57%
 Apple:
 Past year hired over 11,000 women globally,
65% more than previous year
 Facebook:
 Facebook University (FBU) Program
 Computer Science and Engineering (CS&E)
Lean In Circles Program
14

Other Interesting CR Program Attributes at Peer Companies
15
 Walmart: Women’s Economic Empowerment
 Apple: Supplier Employee Education and Development (SEED) Program
 Google Impact Challenge
 eBay Charity

Walmart:
Women’s Economic
Empowerment
 Improve the lives of women
around the world
 Training
 Market access
 Career opportunities
 Support small women-owned
businesses
 Empowering Women Together
16

Apple:
Supplier Employee Education
and Development (SEED)
Program
 Want workers to be successful in
factories AND explore new
opportunities
 Invested money to set up
classrooms on factory grounds
 For employees who want to
expand education
 Free courses before or after work
shifts
17

Google:
Impact Challenge
 Goal: Better the Bay Area by creating
pathways to opportunity for low-income
and underserved neighborhoods
 ~800 nonprofit organizations applied
 Google and advisors selected 25 finalists
 Bay Area public voted on top 10
 2015: More than 400,000 votes were made,
twice the number of votes in 2014
 Google awarded $5.5 million in grant
funding
 Top 6 received a $500,000 grant
 Remaining 4 received a $250,000 grant
 15 additional finalists received a $100,000
grant 18

eBay:
Charity
 Provides critical services and
support that make it easy for
members of the eBay community to
give to their favorite nonprofit
 Millions of users raised over $500
million in support of charitable
causes
 Enables charities to engage and
connect with over 157 million eBay
community members
19

Key Takeaways
 Adobe compares well to peer
companies despite our smaller size
 Positive media coverage reflects
well on Adobe
 Benefits hiring and employee satisfaction
 Enables Adobe to qualify for socially
responsible investment funds
 Adobe can continue to incrementally
add new program features to
outpace peer companies
20

Alyssa CR Project FINAL VERSION

Alyssa CR Project FINAL VERSION

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