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H & M
1.
Alyssa Potratz H &
M
2.
About H&M First
store opened in Sweden in 1947 First store opened in the US in 2000
3.
“To us, design,
quality and sustainability are not a question of price: we should always offer inspiring fashion with unbeatable value for money.”
4.
Target Audience Men
andWomen ages 18-25 Transitioning into a professional lifestyle Affordable prices
5.
KPI Increase same
store sales by 15% Student Discount “Back-To-School” Sale
6.
BIGIdea MobileApplication See
new trends Link people near your or at your school
7.
Tools and Tactics
Facebook Twitter
8.
Tools and Tactics
Continued Instagram Blogging
9.
Budget $500,000 monthly
Four months planning 500 Hours of work
10.
Summary Connecting students
at schools across the country Showing trends from in store products
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