3. #GarthLovesMom
74 National Bloggers Participated in the
GHOST TUNES/Garth Brooks Holiday
Campaign
Bloggers were charged with sharing the
new Ghost Tunes platform, promoting the
#GarthLovesMom contest and
highlighting Garth Brooks’ new single,
“Mom,” on their sites
Program consisted of posting across their
social channels
1 post
2 Pins
2 Tweets
1 Facebook post and
1 Instagram post (if applicable)
6.4MM uniques and 16.27MM page views
21.7MM number of impressions across the sites
and social channels
Over 14MM impressions on Twitter
#GarthLovesMom with a reach of over 5MM
(via Hashtracking)
5. GhostTunes YTD Recap
Announcement Earned Media
Impressions
GhostTunes 1.0 Launch 134,086,811+
Montgomery Gentry Breast Cancer Awareness 120,000,000+
Halloween Sneak Peak 82,754,415+
GhostTunes 1.5 Launch 220,819,911+
“Mom” Launch 21,700,000+
Your FH Team looks forward to generating even more coverage in the future!