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TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Alvin “Handyman” Bugtas June 2010
1. __________ encourages consumers to pass along company-developed products and services or audio, video, or written information to other online. ,[object Object],[object Object],[object Object],[object Object],Kotler p. 586
2. _____ generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected means. ,[object Object],[object Object],[object Object],[object Object],Kotler p. 586
3. The following are components of Sale-force compensation except ,[object Object],[object Object],[object Object],[object Object],[object Object],Kotler p. 593
4. The following are the steps of Personal Selling except ,[object Object],[object Object],[object Object],[object Object],Kotler p. 601
5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],Kotler p. 603
6. Which of the following is true ,[object Object],[object Object],[object Object],[object Object],Kotler p. 572
7. Example direct marketing ,[object Object],[object Object],[object Object],[object Object],Kotler p. 603
8. Direct Mobile Marketing is used by ,[object Object],[object Object],[object Object],[object Object]
9. Example of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],Kotler p. 585
10. Catalog Marketing is used by ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 Learning Answers for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Alvin “Handyman” Bugtas June 2010
1. __________ encourages consumers to pass along company-developed products and services or audio, video, or written information to other online. ,[object Object],[object Object],[object Object],[object Object],Kotler p. 586
2. _____ generates excitement, creates publicity, and conveys new relevant brand-related information through unexpected means. ,[object Object],[object Object],[object Object],[object Object],Kotler p. 586
3. The following are components of Sale-force compensation except ,[object Object],[object Object],[object Object],[object Object],[object Object],Kotler p. 593
4. The following are the steps of Personal Selling except ,[object Object],[object Object],[object Object],[object Object],Kotler p. 601
5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],Kotler p. 603
6. Which of the following is true ,[object Object],[object Object],[object Object],[object Object],Kotler p. 572
7. Example direct marketing channel ,[object Object],[object Object],[object Object],[object Object],Kotler p. 603
8. Direct Mobile Marketing is used by ,[object Object],[object Object],[object Object],[object Object]
9. Example of Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],Kotler p. 585
10. Catalog Marketing is used by ,[object Object],[object Object],[object Object],[object Object],[object Object]

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  • 1. TOP 10 Learning Questions for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Alvin “Handyman” Bugtas June 2010
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  • 12. TOP 10 Learning Answers for Chapter 19 Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling Alvin “Handyman” Bugtas June 2010
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