Project Stakeholder Management Strategies 1st Edition

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Winch, Maytorena and Sergeeva: Strategic Project Organizing, 1st edition
• Analysis techniques
– Power-Interest Matrix
– Actor influence
networks
– Stakeholder webs
• Stakeholder
management plan
– Aim and tactics
• Engagement
– Trust, influence
Stakeholder management
“CROWD”
Minimal
managerial effort
“PLAYERS”
Sustain
management
attention
“SUBJECTS”
Encourage
coalitions
“CONTEXT
SETTERS”
Seek to raise
awareness
Interest
(stake)
Power
high
low
low high
Source: Ackermann and Eden, 2011 Strategic management of stakeholders:
theory and practice. Long Range Planning. 44(33):179-196

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Project Stakeholder Management Strategies 1st Edition

1. Winch, Maytorena and Sergeeva: Strategic Project Organizing, 1st edition • Analysis techniques – Power-Interest Matrix – Actor influence networks – Stakeholder webs • Stakeholder management plan – Aim and tactics • Engagement – Trust, influence Stakeholder management “CROWD” Minimal managerial effort “PLAYERS” Sustain management attention “SUBJECTS” Encourage coalitions “CONTEXT SETTERS” Seek to raise awareness Interest (stake) Power high low low high Source: Ackermann and Eden, 2011 Strategic management of stakeholders: theory and practice. Long Range Planning. 44(33):179-196

Hinweis der Redaktion

Power to influence the project mission, power is multi-dimensional, non-enduring Interest (stake) in the project mission.