Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media

1. Mobile Internet
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Webinar:
Lifting the Lid on Mobile
Session 4:
Mobile Social Media

2. Last Sessions Key Points
• Market Influencers – Your need to tune in to external drivers
• The Pace Of Change – Your need to have Agile Technology
• Handset Diversity - Your need to be Cross Platform
• Using mobile and mobile technology to deliver enriched
experiences and gain 1-2-1 relationships with every customer
• The need to use a different approach

3. Mobile Social Media
• The rapid growth of mobile as a marketing channel has taken
many brands by complete surprise
• Only 12% of brands have a mobile website
• The integration of social media platforms into mobile will herald a
new set of technical and commercial challenges
This webinar will focus on:
• The risks and rewards of mobiles in social media
• How mobile is making Social Media more important to your Brand
• Technology to assist you benefit from the impact of mobile in
Social Media

4. Risks of Mobile Social Media
• Nestle
• 1.1million Views –
• Negative Comments every 15 Minutes
• Dominos
• Over 1. million Views
• Share Price Affected
• Ryan Giggs
• @injunctionsuper
• 100,000 followers
• Tweets reached new UK Peak

5. Rewards of Mobile Social Media
• Cravendale
• 1.3 Million views
• Increased Sales by 6%
• Beyoncé

6. Mobiles in Social Media

7. Social and Commercial Drivers
• Global Reach
• Speed
• Images, Videos
• SMS
• Apps
• HTML5
• Social Gaming
• Tablets
• Vouchers

8. Social and Commercial Drivers
• Global Reach
• Speed
• Images, Videos
• SMS
• Apps
• HTML5
• Social Gaming
• Tablets
• Vouchers

9. Social Media Apps
Location Based Instant Messaging Micro-blogging Social Networks

10. Social and Commercial Drivers
• Social Games are linked to offers from partners
• To Play „players‟ need to obtain credits
• Players can accept credit card offers
• Take surveys
• Buy services

11. HTML5 Driving Mobile Social Media
• HTML5 is the next generation of HTML markup language –
currently 4.2
• HTML5 has tools and features that make some things on mobile
easier to develop:
• Delivers better audio and video support
• Built in Geo-location
• Enables offline content
• Provides “canvas” a means of delivering dynamic content

12. Loyalty Through Mobile Social Media
Next-generation shoppers
• 53% of consumers keen to be sent real-time
personalised offers to their mobile
• 31% of 18-to-24 year-olds do not belong to any loyalty
schemes
• 73% of 18-to-24 year-olds open to retailers contacting
them with personalised offers based on transaction
history
.
YouGov

13. Facebook – Success through Mobile
• 200 million users interacting with the service via mobile phone.
• No longer just social media - Communications Channel - TV
• Facebook is turning increasing attention to:
• location-based services with its Places platform
• Mobile advertising in the shape of the Facebook Deals
"check-in" service.
• Facebook applications dominate most app stores

14. Constantly Changing Market

16. The Latest Web Framework

17. Device Management Technology
Content Management Delivery to the Mobile Web
Centrally managed content Device detection
for web, email, social and (> 12,000)
mobile
Leading edge
delivery engine
using HTML5 and
iPhone Android Blackberry Windows
fully optimised
dynamic pages
User preference
Device and user tracking
management
geolocation, camera, NFC –
advanced technology
Social Media
detection and development
Integration and
tools
management
Device and channel specific
previews

18. Summary
We’ve Explored:
• The risks and rewards of mobiles in social media
• How mobile is making Social Media more important to your Brand
• The latest Technology to assist you benefit from the impact of
mobile in Social Media

19. Questions:
Final session in the series - From the Perspective of Mobile
M-Commerce: Tuesday 2nd August @ 10am UK
www.bemoko.com www.alterian.com