Enhance website ROI through usability

Enhance website ROI through Usability www.altersage.com | info@altersage.com | (+27 21) 462 0036 | skype: altersage | twitter: altersage The importance of user experience and conversion psychology in design and development in order to create a website that is appealing to human visitors, search engines, and acts as a proficient sales tool. Christine da Silva - AlterSage

How does design and perception affect our choices? www.altersage.com

We were taught “ not to judge a book by its cover …” The truth is… we do www.altersage.com

The not so great websites out there… www.arngren.net www.altersage.com

www.mtn.co.za www.altersage.com

www.flysaa.co.za www.altersage.com

How do we change perceptions? Start with your website’s design and usability www.altersage.com

Good online design defined Not always the best looking but easy to use have high quality content Remember : don’t make your users think … when people know what to do they’ll make you money … so tell them what to do www.altersage.com

Good online design defined Courtesy semanticstudios.com The User Experience Honeycomb Courtesy idea-sandbox.com www.altersage.com

Good online design defined Experiences happen, whether or not you plan them. When not intentionally designed, There’s a much higher likelihood Of the experience being poor ... www.altersage.com

Think like your user www.altersage.com

Understanding the target audience www.altersage.com

Defining Personas ,[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com

Think like your User www.altersage.com

Identification of website goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com

[object Object],[object Object],[object Object],[object Object],Identification of functionality www.altersage.com

Usability testing www.altersage.com

Measure results ,[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com

Form Fills KISS Philosophy: No more than 3 clicks to reach goal! www.altersage.com

[object Object],[object Object],[object Object],[object Object],[object Object],Design and Usability: What NOT to do www.altersage.com

Design and Usability: Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.altersage.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Design and Usability: Do www.altersage.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User Experience Role in web ROI Testing one user early in the project , is better than testing 50 near the end... www.altersage.com

See The Possibilities To see case studies of how web usability has improved ROI, please contact us: info@altersage.com

Enhance website ROI through usability

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