Here are 7 ways that you can use to find your own startup idea. Inspiration and examples of how successful Silicon Valley founders found their innovative ideas. This is a glimpse at the type of video content that we have on www.altalane.com

1. Ever Wondered How Hot
Silicon Valley Startups
Came Up With Their Ideas

2. You read about them daily in the news…
But how did they find their disruptive ideas?
And what can you learn to find your business idea?

3. Ways
We will show you
to achieve it
7

4. So,
Tinder
let’s start with
1

5. observed that there areIts founder Sean Rad
a lot of greats platforms
we already know but
to connect with people
none to meet new people

6. He realized that some people are
“hunters” who get rejected all the time and
others, “the hunted”, constantly feel harassed.

7. So he came up with an icebreaker idea to
each other. No more rejection. No more harassment.
connect people anonymously only when both liked

8. TAKEAWAY
Observe Social Interactions
Identify friction points and make them go away

9. Next up:
Uber
the story behind
2

10. It all started in Paris,
and truly unique taxi service…
the city of chic, croissants
*
*

11. The founders Garrett Camp and Travis Kalanick
decided to take these frustrations away
with just one click. Uber was born.

12. TAKEAWAY
Spot Inefficiencies
Design a product that improves customer experience

13. Next up:
Lending Club
the story behind
3

14. Renaud Laplanche realizedIts French born founder
that he paid his bank
only got 1,5% on his
18% on his credit card but
savings.
A whooping
16,5% difference!

15. So he decided to create a platform to bypass banks
and connect directly investors and borrowers
so both sides could benefit financially.

16. TAKEAWAY
Get Rid of Middlemen
Disrupt industries with a lot of commission schemes

17. Next up:
Rocket Internet
the story behind
4

18. You caught us, Rocket isn’t based in Silicon Valley.
copying the best of Silicon Valley.
It’s based in Berlin but it’s very famous for

19. Its founders, the Samwer brothers, created
a clone for each Silicon Valley startup
and often grew it much faster.
Facebook StudiVZvs.
Twitter Frazrvs.
Airbnb Wimduvs.
Groupon CityDealvs.
Birchbox Glossyboxvs.

20. TAKEAWAY
Copy and Improve
Success is just 1% inspiration and 99% transpiration

21. Next up:
Oculus Rift
the story behind
5

22. was a hardcore gamer whoIts founder Palmer Luckey
spent his childhood
and wanted a
testing out VR sets
better quality

23. He improved upon them over time and
revolutionized virtual reality in the 21st century.
Oculus Rift was acquired by Facebook for $2 billion.

24. TAKEAWAY
Develop an Expertise
Outdo your competition by being the best in your field

25. Next up:
Pinterest
the story behind
6

26. Its founder Ben Silbermann had a passion for
collecting stamps, insects and books.
He decided to share it online.
Pinterest 1.0

27. TAKEAWAY
Find Your Passion
Make a business out of what you truly love doing
Pinterest 2.0

28. Finally,
Tesla
let’s talk about
7

29. The founder Elon Musk sees a future
without gasoline-powered cars, where this 50 lane
traffic jam in China will not be as harmful as it is today

30. So he created Tesla, the ultimate
electric sports cars which can accelerate
like any great sports cars with zero CO2 emissions.

31. TAKEAWAY
Monitor Future Trends
Create businesses in promising, growing industries
No wonder
Tony Stark was
inspired by
Elon Musk
No wonder
Tony Stark was
inspired by
Elon Musk

32. What other industries are out there?
Here some other global and technology trends worth
checking out: robotics, drones, ageing society...

33. Now,
7 Ways
let’s recap these

34. 1 5
2 6
3 7
4
Monitor Future Trends
Copy and Improve
Find Your Passion
Get Rid of Middlemen
Develop an Expertise
Spot Inefficiencies
Observe Social Interactions
7 Ways to Come Up with Startup Ideas
like they do in Silicon Valley
?What’s Yours?Share it
with us in the comments!

35. Want to know more?
Startup Xpress: a Fast Track to Become an Entrepreneur
Check out our full video course on our website
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