This document summarizes the history and profile of Cora's Special Budin, a small business in Tayabas, Quezon, Philippines that specializes in budin and other delicacies. It was founded in 1972 by Mr. Ronaldo Reyes' mother who started making budin from cassava in their backyard and selling it to earn money for her children's education. The business grew popular for its tasty budin and now also produces other products like Nilupak and Pili candies. It aims to satisfy customers through high quality products and services. The business has been operating successfully for 39 years despite challenges like reports of food poisoning and storms damaging their cassava crops.

1. Small Business

2. CORA’s SPECIAL BUDIN
Owned by: Mr. Ronaldo Reyes

3. CORA’s SPECIAL BUDIN

4. I. HISTORY
During the time of Martial Law they already
operated this kind of business. Mr.Ronaldo’s
mother founded a pieces of cassava in their
backyard and earned more from their neighbors
.She putted up a business that might helped her
to earned money in order to send her children
to the school. Through the use of cassava and
a capital of 50 Php she made few budin and
started her business.

5. She sold it in to some teachers and students of
Luzonian University Foundationfor 1.80 Php.
Because of the great taste of her budin, it
became popular and easily accepted by different
kind of people. She made his children her
inspiration to made more budin. Then, she
expand her business by having permanent place
at Emilio Jacinto Brgy.San Diego, Tayabas,
Quezon where she can put her special budin.
Her children finished their college through her
perseverance and good communicating skill with
her customer.

6. By this time, her son Mr. Ronaldo
Reyes was the one who’s making the
special budin, they also offer different
products that was originally made by them.
Mr. Ronaldo put the name Cora in their
business as an honor for his mother.

7. II. COMPANY PROFILE
CORA’s SPECIAL BUDIN was established
in 1972 by the mother of Mr. Ronaldo Reyes.
The business has grown successfully over the
last 39 years and this is primary due to the
excellent service offered to all customers.
During the early years, CORA’s SPECIAL
BUDIN produced simple kind of budin for its
local customers in Tayabas, Quezon.

8. Soon, deliveries were being made to other
parts of the country as the popularity of the budin
grew. In the past few years, due to popular
demand, it started producing other delicacies
such as Nilupak, Pili Candies, Broas, and many
more.
CORA’s SPECIAL BUDIN complete customer
satisfaction as its central aim. They ensure this
by providing the highest standards of products
and services. Their idea is to be supported by
establishing and maintaining strong working
relationship with their customer towards a
common goal of mutual profitability, based upon
trust and respect.

9. III. 10 QUESTIONS
My mother was good in
cooking and I think our
earnings before was
appropriate in this kind of
business that’s why she
started a business like
this.
1. Why do you construct this kind of
business?

10. III. 10 QUESTIONS
Our business
operates for 39
years.
2. How long does your business
operate?

11. III. 10 QUESTIONS
Way back 1972 the
amount of small money
now was enough to start a
business. So my mother
use an amount of 50 Php
as a capital to start her
business.
3. How much is your capital?

12. III. 10 QUESTIONS
Together with my siblings, we conduct
market strategy by asking what our
customer wants to taste from our
product. And whenever our
competitors made some improvement
or changes from their product that
made it click to the consumer, we also
provide changes to our product to
make sure that ours was better than
their product.
4. How do you conduct market
strategy?

13. III. 10 QUESTIONS
The quality of our product was
based on the ingredients that
we used. And we used trusted
brand product to provide a high
quality delicacies and to make
sure that there will be no bad
effects to their health.
5. How does your business used
quality to promote its product?

14. III. 10 QUESTIONS
Because we sell a budin
that has a great taste and
size, and suitable as a
mirienda and not like the
other store that sell a budin
that was very sweet and
already like a dessert .
6. Why is it advisable to visit your
business rather than other?

15. III. 10 QUESTIONS
Yes, because we used
their comments to
make some
improvement to our
business.
7. Is your business appropriate to the
demand of your customer? Why?

16. III. 10 QUESTIONS
Although my mother was not the first
person who sell budin in our
town, our business became wellknown because of our customer
who keep on buying our product. It
was also becausethe taste of our
product was different from others.
8. How does your business
become well-known in Tayabas?

17. III. 10 QUESTIONS
The most challenging experience that our
business encounters was when the news
about food poisoning was exposed,
especially the spread of food poisoning in
Bohol that makes the people they’re sick
because of eating cassava. Another was the
arriving of storm that destroys our backyard
where we planted our cassava.
9. What is the most challenging
experience that your business
encounter?

18. III. 10 QUESTIONS
Since our business was not
that big and hard to
manage, we just make
some discussion to resolve
our business failure.
10. How does your business provide
solution when there is a failure in
your business?