This Presentation gives the idea of mission and objectives of any organisation. It explains about the quality of good vision, mission and objectives of any organisations .

1. Mission and Objectives

2. VISION

3. Defining Vision
“Description of something in the future”
“Mental perception of the kind of environment
an individual, or an organization, aspires to
create within a broad time horizon and the
underlying conditions for the actualization of this
perception”

4. Vision
 Vision statement identifies where the organization
intends to be in the future or where it should be to
best meet the needs of stakeholders.
 Incorporates a shared understanding of the
nature and purpose of the organization and uses
this understanding to move the organization
toward a greater purpose.
 It is a business’s guiding image of success.
“Destiny is not a matter of chance, but of choice.
Not something to wish for, but to attain”
 That end is the vision of an organization or an
individual.

5. Importance of Vision
 A tool to inspire and provide a sense of direction
and purpose.
 A vision provides the fabric for working together
and accomplishing our goals.
 A good vision statement will help when there are
no clear answers, or for critical decisions that will
fundamentally impact your products or services.
Control your destiny or someone else will!

6. Benefits of having a vision
 Good visions are inspiring and exhilarating.
 Good vision foster long term thinking.
 Good vision foster risk-taking and experimentation.
 Good vision help in the creation of a common identity
and a shared sense of purpose.
 Good visions are competitive, original and unique.
 Good visions represent integrity, they are truly genuine
and can be used for the benefit of people

7. Vision Statement
A vision statement answers the question,
“ What will success look like?”
The pursuit of this image of success is what motivates
people to work together.

8. Example vision statement
Infosys
“To be a globally respected corporation that
provides best-of-breed business solutions,
leveraging technology, delivered by best-in-class
people.”
McDonald’s
“We are committed To doing what is right. To
being a good neighbour and partner in the
community To conduct our business with the
environment in mind”

9. MISSION

10. Defining Mission
• Mission is a statement which defines the role
that an organization plays in a society
• “Essential purpose of the organization, concerning
particularly why it is in existence, the nature of the
business it is in, and the customers it seeks to serve
and satisfy.”
• “Purpose or reason for the organization’s existence.”

11. Mission Statement
Describes how your business is going to
accomplish its vision.
“Mission is an enduring statement of purpose
that distinguishes one firm from other similar
firm. A mission statement identifies the scope
of a firm’s operations in product and market
terms.”

12. Characteristics of Mission
Feasible
Precise
Clear
Motivating
Distinctive
Indicates major components of strategy

13. Importance of an explicit mission
 To ensure unanimity of purpose within the
organization.
 To provide a basis for motivating the use of the
organizations resources.
 To develop a basis, or standard, for allocating
organizational resources.
 To establish a general tone or organization
climate.
 To serve as a focal point for those who can
identify with the organization’s purpose and
direction

14. Formulation of Mission
Key decision makers’ philosophy
and vision
Fact Premises Value Premises
Organizational philosophy and
vision
Organizational mission

15. Mission Statement
For developing missions of any project or
organisation, the following two questions’
answers should be written:
What are we going to do?
How are we going to do it

16. Toyota Company
• Vision:
 Toyota will lead the way to the future of mobility, enriching
lives around the world with the safest and most
responsible ways of moving people.
 Through our commitment to quality, constant innovation
and respect for the planet, we aim to exceed expectations
and be rewarded with a smile.
• Mission:
 Supplying the range of vehicles, parts, accessories and
services to meet the requirements
 Ensuring that products are of outstanding quality, value for
money and instill pride of ownership

17. Apple Company
 Vision:
“Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals and
consumers around the world through its innovative hardware,
software and Internet offerings.”
Mission:
“Apple designs Macs, the best personal computers in the
world, along with OS X, iLife, iWork and professional software.
Apple leads the digital music revolution with its iPods and
iTunes online store. Apple has reinvented the mobile phone
with its revolutionary iPhone and App Store, and is defining
the future of mobile media and computing devices with iPad.”

18. Difference between mission and
vision
 A mission statement describes the *present*
state of a person or organization: "Who are you?
Why are you here? Why do you exist?" while
the vision statement describes *future* state:
"Who do I want to be? Where do we want to
go?“
 A Mission statement is more specific to what
the enterprise can achieve itself while the Vision
should describe what will be achieved in the
wider sphere if the organization and others are
successful in achieving their individual missions.

19. OBJECTIVES

20. Objectives
 Objectives represent a managerial commitment to achieve
specified results in a specified period, of time.
 Objectives clearly spell out the quantity and quality of
performance to be achieved, the time period, the process
and the person who is responsible for the achievement of
the objective.
After developing mission statement, objectives are required to
define. Objectives are much specific than mission
statement
For example- I want to finish my assignment by 10 o’clock this
morning. This indicates to perform a number of tasks
including typing text into computer, reviewing some
questions/criteria that have already be written, printing out
the assignment for proofreading and so on.

21. • “Objectives are end results of planned
activity”
• “Objectives state what is to be
accomplished by when and should be
quantified if possible.”

22. Features of Objectives
Objectives must be evaluated by SMARTER tool:
• Specific
• Measurable
• Attainable
• Realistic
• Timeframe
• Extending
• Rewarding

23. Objectives of NTPC BHEL
BUSINESS OBJECTIVE
The prime objective of the Company is to enhance the capability
and capacity of the Power Sector and supplement the efforts of
both the promote companies.
The Main Objective of the Company is:
(a) To explore, secure and execute EPC contract(s) for Power
Plants and other Infrastructure Projects in India and abroad
including plant engineering, project management, quality
assurance, quality control, procurement, logistics, site
management, erection and commissioning services.
(b) And to engage in manufacturing and supply of power
equipment plants and other infrastructure project requirements in
India and abroad.

24. Hierarchy of Objectives
Socio-Economic Purpose
Visionary long term concept of organization
Organizational Mission
Organizational Objectives
Objectives in key result areas
Departmental Objectives
Sectional Objectives
Individual-level Objectives
Top-Down Approach
Bottom-Up Approach

25. Importance of Objectives
• Directions for Decision Making
• In formulating Strategies
• Motivating Force
• Performance Standards
• Basis for Decentralization
• Integrating Organization, Group, and
Individual

26. Objective Setting
Generally set by a formal explicit
recognized, legally specified organs of the
organization.
Consists of three important aspects
• Factors which affect objective setting
• Issues involved in objective setting
• Areas in which objectives should be set

27. Factor Affecting Objective Setting
Forces in environment
Organization's Resources and Internal
Power Relationships
Value system of top executives
Awareness by management

28. Issues in Objective Setting
Specificity
Multiplicity
Periodicity
Reality
Quality

29. Areas of Objective Setting
 All key result areas depending on the
nature of organization.
 According to Drucker organizations
should set objectives in:
• Market standing
• Innovation
• Productivity and Profitability
• Physical and financial Sources
• Manager performance and development
• Worker performance and attitude