The Almanor International "Exhibition Catalogue" is a product designed to facilitate the entry of "export ready" foreign companies into the Spanish market; in a fast, cheap and efficient way.

1. Introduction to the
Almanor International
EXHIBITION CATALOGUE

2. INTRODUCTION
Exhibitions or Trade Shows, are about the best way to meet a good
number of potential and existing clients, agents, distributors and
competitors; within a short period of time.
Many potential contacts will be attending and we can meet them all in
one place without travelling around to their different locations.
Unfortunately, exhibitions are also time and money consuming, with
costly travelling and accommodation expenses.
The time spent at the exhibition is taken from other important daily
duties.
Almanor International has created a product that resolves these
inconveniences and obtains the best of any professional exhibition:
THE EXHIBITION CATALOGUE
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3. DEFINITION
The Almanor International Exhibition Catalogue is a unique
opportunity to start building your market at the most important
professional Exhibitions.
Almanor International selects up to 5 non-competing companies/
products from a certain sector and introduces them to exhibiting and
visiting companies during the exhibition time.
Almanor International only performs Exhibition Catalogue at
professionals-only exhibitions. Those exhibition open for the general
public will not be attended.
The goal is to identify potential collaborators and make the firsts
approach to them, sounding their interest.
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4. FACTS
1. Identifying your clients, partners or other stakeholders is always the
first task in the entrance in a new market.
2. Attending exhibitions is normally expensive and time consuming
3. There are many barriers that make attendance to exhibitions
inefficient:
a) Cultural
b) Language
c) Lack of knowledge about the market
d) Others
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5. PROCESS (I)
Before the Exhibition
1. Almanor International calls for interested companies in a certain
exhibition to take place in the subsequent weeks.
2. Almanor International receives all applications.
3. A selection is made based on:
1. Product or service differentiation (Level of innovation,
uniqueness or price competitiveness)
2. Company capacity/potential (Export Ready?)
3. Level of interest in the targeted market.
4. A final list of 5 companies is made. All companies are informed
5. Almanor International will study the selected companies and its
products in detail
6. Almanor will prepare company and product summaries in Spanish
and English, along with brochures and samples (when applicable)
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6. PROCESS (II)
During the Exhibition
1. During the exhibition, Almanor will contact potential distributors and other
business partners in order to:
1. Introduce the companies in the Exhibition Catalogue
2. Obtain feedback on its products or services
3. Obtain feedback about the level of interest in a future collaboration
4. Obtain key information about the local company, its capacity, etc…
2. Almanor will leave company, product and contact information with the
potential distributors and business partners.
3. We will also deliver product samples or other type of marketing materials, if
applicable.
4. A visit summary will be made immediately after every visit.
NOTE: The number of contacted companies will vary between 10 and
15, depending on the type of exhibition, product/service, and others.
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7. PROCESS (III)
After the Exhibition
1. Almanor International will review all the information gathered at the
exhibition and will produce an EXHIBITION REPORT
2. This report will include: (see example in the next slide)
1. General summary and impressions about the sector, the exhibition
and other important data from the market.
2. Detailed information from each contacted company
3. A summary of their capabilities
4. A summary about their feedback about our proposal
5. A recommendation for future action
6. Almanor will rank all contacted companies in order based on their
level of interest shown
3. Exhibition Report will be delivered within 5 working days from the last
day of the event.
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8. EXHIBITION REPORT
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9. ADDED SUPPORT
After the Exhibition Report has been submitted, Almanor
International can optionally provide continuous support to the client
company by:
• Make further investigation on the selected companies.
• Visit the facilities of the companies.
• Have more detailed meetings with the targeted companies.
• Getting involved in the negotiations.
• Providing support in the visits to the targeted companies.
• Making market surveys.
• Others.
The mission of Almanor International is to facilitate foreign trade and investment
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10. SUMMARY
Application to Evaluation Process Final List
Participate
(1)
Preparations
Report
(2) Delivery
Q/A €
Exhibition Report Work at Exhibition
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11. Almanor International Development Solutions, S.L.
Isabel de Farnesio, 18; local 2
28660 Boadilla del Monte
Madrid
Spain
Tel: +34 91 828 72 74
Fax: +34 91 632 41 57
info@almanor-international.com
www.almanor-international.com
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