Allison Joyce

Santa Barbara, California Area United States

Content Strategist and Marketing Consultant

Technology / Software / Internet

Develop and implement marketing and communications strategy for Global Content Solutions Practice Produce marketing and sales support materials, including writing, editing, and design direction Establish and maintain collateral repository on SharePoint Gain exposure to Practice capabilities through multichannel content plan Advise clients on content strategy and creation best practices Support and facilitate lead generation activities through email marketing, thought leadership promotion, webinars, and conferences Assess and propose platforms for inbound marketing Advise clients on potential content and information architecture improvements to support a better user experience.