1. Trends in Mobile Marketing
Reaching You Where You Are
By: Allie Edwards

2. What is Mobile Marketing?
Definition:
Communicating
to people via their
mobile device.

3. Why is it Important?
Everyone is mobile!
More people have cell
phones than computers!
Thirty countries have a
100% ratio of cell phone
users.

4. So What Are Some Current
Trends?
Mobile Advertising
IAds, AdMob
Text Message
Marketing
American Idol, ringtones,
coupons, specials
Location Based
Services
Geo Social Networking:
Facebook Places, Foursquare

5. Mobile Advertising
Nike IAd Demo
AdMob Vs. IAds
Right now Google controls much of the mobile
advertising market with AdMob. Apple launched
IAds which is supposed to be a new interactive form
of advertising.

6. Text Message Marketing
Text messaging is
considered a main way of
communication
People text four times more
than they talk
Text message marketing has
a response rate of 7x more
than traditional email
marketing.
EXAMPLES: American Idol,
Ringtones, Victorias Secret

7. Location Based Services
Geo Social Networking:
Social Networking where
geographic services such as geo-
tagging are used to increase social
interaction
Facebook Places: Users can
tag themselves where they
are at and post as their
status
Foursquare: Users can check
into places and get coupons
for nearby businesses
Loopt: See what friends are
around you, check in, and
find things to do around you

8. So is this Mobile Marketing Just a Phase?
Mobile Marketing is not going
anywhere!!!
Future predictions for mobile marketing are higher
than ANY past prediction.
It is predicted that by 2012,10 TRILLION messages will be sent globally!
Cell phone users keep growing and growing.
It is thought in a few months, the end of 2010, the number of cell phone
users will be over 5 BILLION!
Almost 60% of people view their phone as their life,
saying they can’t live without it.

9. Why is it effective?
Convenient: Customers like to be able to get coupons, make reservations, or
order food
Personal: We are always connected to our phones. 91% of people keep phone
by side at all times. Advertisers are now being put in the same category as
friends and family.
Quick: Don’t have to wait for an ad. It’s quicker for both sides.
ROI (Return on Investment): Better ROI because ad is usually welcomed. Not
random like emailing. Usually customer requests to be on the list.
Most effective way to reach out to Gen Y: It’s the future! With Gen Y spending
an average of $200 billion dollars on discretionary goods, advertisers are missing
a huge market if they don’t find ways to get through to us.

10. Sources
1.“What is Mobile Marketing?” by Quirk eMarketing - Series of e-chapters discussing mobile marketing and what it is all
about
5. http://www.quirk.biz/resources/mobile101/281/What-is-Mobile-Marketing
• “Trends in Mobile Marketing” by Lauren Fisher - Article about the current trends in Mobile Marketing
a. http://www.simplyzesty.com/mobile/trends-mobile-marketin/
• “Mobile Marketing Association Forcasts 2010 Trends for North America and Celebrates 2009 Accomplishments” Mobile
Marketing Association - Press Release about the past accomplishments of Mobile Marketing and the predictions of how
mobile marketing will grow for 2010
a. http://mmaglobal.com/news/mobile-marketing-association-forecasts-2010-trends-north-america-and-celebrates-
2009-accomplish
• “Five Can’t-Miss Mobile Marketing Trends for 2010” by Paul Rosenfeld - Article talking about the major trends,
predictions for 2010, and reasons why mobile marketing is so powerful.
• http://smallbiztrends.com/2009/12/five-cant-miss-mobile-marketing-trends-for-2010.html
• “Six Reasons Why Mobile Marketing Works” by Sara Litton - Article talking about the reasons why mobile marketing is
expected to boom so much in the next few years
a. http://www.sundog.net/sunblog/posts/six-reasons-why-mobile-marketing-works/
• “10 Web Marketing Trends for 2010” by John Arnold - Article talking about the biggest web trends, one being mobile
marketing. Talks about what are good areas to invest and what areas to leave alone.
a. http://www.entrepreneur.com/marketing/onlinemarketing/article204480.html
7. Engage. Captivate. Connect. - Press Release from Apple talking about the release of IAds.
a. http://www.advertising.apple.com/