During 2013, selfies became a seemingly ubiquitous means of expression. They have been the subject of intense and popular attention. With the further penetration of mobile technology, they will become a broadly accepted and normalized mode of self-expression. This mode of expression has resonance in the museum space. Images continually appear with the #museumselfie hashtag, independent of museum-sector initiatives.
Based on a year of travel and graduate research, this presentation outlines a theoretical framework for understanding the function and meanings of museumselfies. It aims to demystify these images, decode the messages they broadcast, and place them in a framework of three themes: identity theory in visitor studies, contemporary social media theory, and current museological practice. This will show that museumselfies are a valid subset of the selfie phenomenon, one important for the museum sector to recognize as an important creative expression by visitors.