Presentatie Matthias Wahls - Mediafacts Nationale Uitgeefdag 2014

1. International Publishing:
China’s Media Industry is “Going Global”
Hoe een grote uitgeefmarkt ontwaakt
of
Help!(?) De Chinezen komen…(komen ze ?)
mediafacts nationale uitgeefdag
De Fabrique, Utrecht, 26 November 2014,
Dr Matthias Wahls
The Hague, the Netherlands
www.mwpublishingconsultancy.com

2. Own Business-experiences, in China, since 2005
CBI’s “Going Out / Going Global” initiative
My Title:
Hoe een grote uitgeefmarkt ontwaakt
Help!(?) De Chinezen komen…(komen ze ?)
Status Quo [NL vs. China]
Future Opportunities, Prospects, Threats (?)
26-11-2014
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3. Brill Publishers, Leiden, Netherlands, 2005-2009
2009/10 – date, Founder M.W. publishing consultancy
De Gruyter, Berlin, Germany 2010-2011
Leuven University Press, Belgium, 2010
Bloomsbury p.l.c. London, UK, 2010 -2011
Oldenbourg Verlag, Munich, Germany, 2011-2012
Amsterdam University Press, Netherlands, 2011-2012
Mercis, “the Miffy publisher” Amsterdam, Netherlands, 2011
Bridge 21, Los Angeles, USA, 2012-
Representation of individual authors from NL, in China (and elsewhere)
Int. Representation for various Publishers from P.R.China
Tsinghua Univ., Peking Univ., Wuhan Univ.-SIM, Nanjing Univ.-SIM
26-11-2014
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4. China’s official Going OUT / GLOBAL Strategy....
...to export its “Soft Power”
Vehicles:
-Scholars/Academics & Universities
-Publishers (CBI - GAPP/RFT – SCIO)
-Confucius Institutes
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5. Three step approach of Chinese Media/Publishers:
(Li Pengyi, president of CEP&MG Ltd., formerly HEP)
1. Increase copyright trading / co-publishing agreements
[ “to sail in a borrowed boat”]
2. Establish own publishing entities outside the PRC
[ “to set out in a self-built boat”]
3. Investment of Chinese capital - M&A
[ “to purchase a ship for going out” ]
26-11-2014
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6. Intangible:
“Export” Culture, Language [ “Soft Power”]
Internationalize
(domestic) Chinese Academic Research
Tangible:
Economical / Financial Motivation
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7. 10 yrs Observer: China’s “Going Global Initiative”
Own business ambitions & interests
Own academic motivations:
- Research & publishing experience
- Teaching (Chinese) students
- Guest lecturing in Ger, NL, CHN.
26-11-2014
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8. Hoe een grote uitgeefmarkt ontwaakt
of
Help!(?) De Chinezen komen…(komen ze ?)
-Kansen
-Scenarios
-Bedreigingen
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9. Nederlandse uitgevers in China:
1.Elsevier, W.K.-KLI, (Springer-K.A.), Brill, IOS-Press
2.Ned. literaire uitgevers
3.Mercis (Nijntje), Lemniscaat, Querido (Mr Finney)
4.Beijing IBF 2011. “Nederland Guest of Honour”
5.Data Ned. Letteren Fonds
6.Willem Middelkoop’s “ The Big Reset “ [ Nieuw Amsterdam, Amsterdam UP]
7.Thierry Baudet [Prometheus - Bert Bakker]
26-11-2014
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10. Chinese uitgevers in Nederland:
1.Chinese Wetenschap (in het Engels) bij [LP 1]:
-Elsevier, Springer,
-W.K.-KLI,
-Brill,
2.Chinese Literatuur going West [ 2012: Mo Yan ]
3.Data: China Book International
4.2015 @ Mediafacts: Chinese Publishing event.
5.2015/16: Chinese delegation to visit NL?
26-11-2014
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11. Dissemination of selected Chinese publications (in the non Chinese, i.e. primarily English language(s))
Is organized predominantly by
Western (Scholarly) Publishers
While they in the same time these Western Publishers completely (?) ignore the market potentials of Manadrin material in the West...
26-11-2014
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12. IPO’s of larger Publishing Group’s in China
Step 2 of LP’s model: International offices by Chin. PG’s
Step 3 LP’s model: M/A activities in Europe, UK, USA
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13. I. Willem Middelkoop’s “ The Big Reset” in China
II. Great demand for support at the Chinese end
@ Different co-operation models
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14. A better understanding of:
◦Intern. Markets in Publishing
◦Intern. Publishers
◦Intern. Audiences
◦Intern. Business Rules & Habits
Need For:
◦Support in M&S
◦Distribution channels
◦Editorial support
◦Staff (?)
26-11-2014
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15. Natural Sciences & Engineering, (Medical Sciences)
Social Sciences
Humanities, Philosophy, Religion ect
Ethnic Studies, & Minorities
Chinese Language Learning
Chinese Literature
Chinese Children Books
Chinese Arts
Political Sciences
Economics and Finance
Law (?)
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16. International Publishers will refuse > 90% of Chinese publishing output
LP’s mode 1 will not stay predominant !
Chinese Publishers will move to Mode 2 & 3
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17. Cross cultural understanding !
Yes ! The Chinese are arriving …
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18. 26-11-2014
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19. mwpublishingconsultancy@gmail.com
www.mwpublishingconsultancy.com
Mobile: 0031 6 44310818
Chinese Mobile: 0086 13 718168626
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