Alla Shurova-Zakusylo is an experienced marketing professional with a background ranging from personal assistant to CFO to marketing roles in restaurants and breweries. She has helped companies attract new customers, increase revenue, and achieve marketing goals through effective marketing strategies and execution. She is proficient in Microsoft Office, social media, and has strong communication, problem solving, and attention to detail.

1. Alla Shurova-Zakusylo
San Jose, CA 95134
(408) 624-6832
alla.shurova@gmail.com
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Professional summary
Professional with experience ranging from Personal Assistant to Chief Financial Officer of a
Carlsberg Group subsidiary to Marketing Manager of a fine dining restaurant in Campbell, CA.
Helped the companies she worked for to attract new and retain existing customers, increase
revenue, achieve their sales and marketing goals. Effective communicator with internal and
external partners; sound judgment and problem solving skills; thorough and detail oriented;
good listening skills; self-motivated and good interpersonal skills. Proficient with Microsoft
Office and social networks, including LinkedIn.
Experience and Accomplishments
The Socialight (fine dining restaurant), Marketing Manager
Building marketing functions of the new restaurant from scratch:
 Finding and recruiting new marketing agencies and partners to drive marketing
execution. Negotiating terms and conditions of contracts
 Building and leveraging a network of contacts who can be advocates for the restaurant –
local news sites and newspapers, social media opinion leaders, food producers
 Handling marketing execution for online and offline customer-facing communications ,
including newsletters, promotions, direct mail, posts and reviews on social media
 Achieved 4.8 of 5 star rating on Facebook, 4 of 5 stars on Yelp, became the fastest
growing Campbell restaurant on Facebook
Sushiya, (Japanese restaurant chain), Marketing Manager
Managed planning and execution of all marketing programs. Worked with different internal
stakeholders – general manager, finance, operations, to ensure that marketing plans are
aligned with company goals, properly budgeted and supported by corresponding groups.
Recruited and worked with marketing agencies to execute marketing plans. Achievements:
 Increased chain revenue by 16% by creating and executing a marketing campaign
focused on attracting new customers and increasing repeat visits
 Created and executed a countrywide co-marketing program with Shell that increased
the number of repeat visits by 30% and average check by 12 % during the duration of the
program

2.  Managed an online marketing agency that designed company’s website and managed
content for their blog; built significant social media presence and leveraged it to drive
traffic to the restaurants
 Reduced employee turnovers by developing 3 motivation programs
Carlsberg Group, Brand Manager
Managed the Tuborg brand, from P&L to marketing strategy and execution. Achievements:
 Successfully launched Tuborg beer sub-brands and reached high organic market share
growth of +2 percentage points in 3 months following the launch
 Increased Tugorg’s premium market segment share from 3.7% to 4.8% against declining
market
 Increased total Tuborg annual operating income by 13% by optimizing marketing
expenses by 37% compared to previous year
 Increased awareness of Tuborg brand on the Internet with integrated online marketing
campaign. Achieved +100% increase in loyal internet audience.
 Consistently reached sales target by collaborating with the sales team, providing
trainings on product positioning and co-marketing activities, and tracking sales in
different channels
Carlsberg Group, Personal Assistant to CFO
 Performed administrative/operational support to Chief Financial Officer; acted as a key
liaison for their staff
 Prepared analytics, presentations and translations for CxO meetings
 Supported ongoing projects: internal audit, trips and events
 Sourced and interviewed candidates for finance roles
Employment History
 Marketing Manager, The Socialight (fine dining restaurant), Campbell, CA: 2015
 Marketing Intern, Synergy (restaurant consulting agency, ), 2014-2015
 Marketing Manager, Sushiya (Japanese restaurant chain, 50 outlets), Kiev, Ukraine:
2012-2013
 Brand Manager, Carlsberg Group, Kiev, Ukraine: 2010 - 2012
 Personal Assistant to CFO, Carlsberg Group, Kiev, Ukraine: 2008 - 2010
Education
 Bachelor of Business Administration, Institute of Management & Business, National
University of Culture and Arts, Kiev, Ukraine.

3.  UCSC Extension Silicon Valley, CA, Graduate Certificate in Principles of Marketing
 Sonoma State University, CA, Graduate Certificate in Hospitality Management
Languages
 French
 Ukrainian
 Russian
English, French, Ukrainian, Russian