Social Media and Revenue Generation for Brands!

1. Social Media and Revenue
Generation for Brands
Adhvith Dhuddu
CEO, AliveNow - Social Media Management
www.alivenow.in
25th
April, 2013 | The Internet Show | Singapore

3. YES IT CAN!
Smartly devised and well executed social
media campaigns can generate REVENUE
that you can measure and analyze.
Can Social Media campaigns generate Revenue?
Successful Case
Studies.
How can you
implement?

4. Don’t chase Likes, go after revenue
generating campaigns instead!

5. Enough of
BUZZ,
ENGAGEMENT,
VIRALITY,
BLAH BLAH BLAH….
Show me the MONEY!

6. Case Study 1 - PVR Cinemas
PVR Cinemas:
http://www.youtube.com/watch?v=nzjAvqN5IxE

7. PVR Cinemas - OTHER Important data
30 fans did not redeem the ticket
85 fans took 1 person with them
= Rs. 250 x 85 = Rs. 21,250
22 fans took 2 friends with them
= Rs. 250 x 44 = Rs. 11,000
70 fans took 3 friends with them
= Rs. 250 x 210 = Rs. 52,500
10 fans took 4 friends with them
= Rs. 250 x 40 = Rs. 10,000
Group of 2: 34%
(85 fans)
Individual: 12%
(30 fans)
Group of 4: 28%
(70 fans)
Group of 3: 9%
(22 fans)
Group of 5: 4%
(10 fans)
TOTAL REVENUE
GENERATED:
Rs. 94,750
ACHIEVED:
- Engagement
- Data collection
- Positive brand recall
- Convert Online to Offline
- REVENUE GENERATION!

8. Case Study 2 - Reliance Trends TRENDSPOTTING
• Like page to
enter contest
• Tell us something
about your
shopping habits
• Enter details to
get a voucher
• Redeem voucher
in store!

9. Case Study 2 - Reliance Trends TRENDSPOTTING
12,000 New Likes
3,500 App users
850 completed entries
455 vouchers sent
218 vouchers redeemed
REVENUE GENERATED: Rs. 3,85,000

10. Case Study 2 - Reliance Trends TRENDSPOTTING

11. How do I run a revenue centric campaign?
Ok, what should I keep in mind when I run a
revenue-centric social media campaign?
- Well incentivized, don’t be stingy.
- EASY to take part, less time.
- Contest/Campaign sharable (Social + Email)
- Accurate measurement
- Tracking methodologies
- Stores/Retail outlets need to be informed.
- IMP: FOLLOW UP, CALL, SMS, EMAIL, FB MSG.

12. Social media is not all revenue, virality, buzz
and engagement are important.
- Must have regular and relevant content
- Crucial to engage with good apps
- Must monitor/listen and respond.
- Targeted Ad spends also important.
- Balanced approch on important social platforms
- But in the end, it’s still about $$$
Yes, other social media aspects are important

13. Some of the brands we’ve worked with on social media
For a complete client list of our clients, please visit our website:
http://www.alivenow.in/alive-nows-clients.html
and many more!

14. E-mail: adhvith@alivenow.in | Stall No. 4001
facebook.com/AliveNowInc
facebook.com/adhvith
twitter.com/AliveNowInc
twitter.com/adhvith
www.AliveNow.in
about.me/adhvith
Thank you and get in touch!