Prestige Smart Kitchen used Facebook to promote its range of smart kitchen appliances and increase brand awareness. It launched several contests and applications on Facebook including a Smart Kitchen Wishlist contest, Super Saver offers, and a Valentine's Day contest. These initiatives helped engage the target audience, attract new fans, and increase the Facebook page's fan base from 4,244 in December to over 10,000 by March. The contests and apps were designed to be visually appealing and easy to use to grab users' attention and increase participation. Regular status updates and targeted Facebook ads further boosted engagement.

1. Case Study: Prestige Smart
Kitchen’s Social Media

2. Overview
• Over the past five decades TTK Prestige Limited, has emerged as India’s largest
kitchen appliances company catering to the needs of home makers in the country.
• TTK Prestige Limited is one of the world’s largest manufacturers of Pressure Cookers .
Prestige has been responsible for changing the cooking habits of millions in India; it
has demonstrated how one could cook meals in minutes, the healthy way.
• TTK Prestige Limited has come a long way. Today, TTK Prestige Limited has the widest
product portfolio covering all aspects of the Kitchen making it the only brand to offer
TOTAL KITCHEN SOLUTIONS to the customer.
• The product range includes Pressure Cookers, Non-Stick Cookware, Rice Cookers,
OTG’s, Kitchen Hoods (Chimneys), Hobs, LP Gas Stoves, Coffee Makers, Kettles,
Sandwich Toasters and many other small electrical appliances. TTK Prestige Limited
also offers Modular Kitchen solutions with the widest range of options in terms of
design, choice of materials, accessories and hardware.
• TTK Prestige Limited exports its products to USA, Europe, South Africa, Kenya,
Australia, Singapore, Middle East, Sri Lanka and many other countries.

3. Objectives
• To change the brand perception about Prestige being a
generic name for pressure cookers.
• Wanted to highlight their range of smart kitchen
products for smarter women.
• To know their audience and their demographic
distribution through Facebook.
• To attract fans and create the highest degree of
engagement with the Target Audience.
• To build a community of loyalists.
• To spread the word about Prestige through social
media

4. Welcome Page
• A sleek looking welcome
page, designed to let users
know(who have not liked the page)
about the value proposition that
Prestige Smart Kitchen holds.
• This app tells a story about every
image once clicked/mouse
hovered.

5. Prestige Smart Kitchen Wishlist
Contest and Facebook Application

6. Strategy
• Considering the range of smart kitchen appliances that
Prestige has, our main aim was to communicate the
message and to inject a feeling of, “wishing to own
Prestige Smart Kitchen products”
• Facebook was chosen as the right platform to
communicate the message to the target audience.
• In order to move ahead with the idea and to be able to
create max involvement with the TA, it was required to
have a very smart looking app that can grab the
targeted attention and make it very easy for them to
browse through the products.

7. Look And Feel

8. Steps Simplified
• After clicking ‘enter’ one
can see the this cool UI
where products are
highlighted and more
products can be browsed
by clicking the side
buttons.
• Based on
preference, products can
be selected then dragged
and dropped into a cart at
the bottom.

9. Smart Kitchen Wishlist Cart
• Products once chosen can be dropped in this cart.
• Number of products dropped in the cart is shown in the Items icon.
• The total amount after adding the price of the products dragged, is
shown in the price icon.
• Once the price exceeds the maximum limit (which in this case is Rs
4000), no more products can be dropped in the cart.

10. Details Page
• After clicking next once the items
have been dropped in the cart will
take the participant to this form page.
• In the form details page the
participant has to finally update his
details.
• One very simple, and basic question
is asked. This question is the deciding
factor for selecting winners.

11. Post Submit Message
After clicking ‘Submit’ the contest gets
shared on the participants wall with this
message thus ensuring the virality factor for
the contest.

12. Response
We received an awesome
response of over 1800 entries
and queries on Facebook asking
for result announcements.

13. Winners Announced

14. VIDEO OVERVIEW
Check out the video case study on YouTube:
http://www.youtube.com/watch?v=pDDmk7x-dIQ&

15. Super Saver Offer
• Special Offers, Exciting Discount
Offers, Exciting Exchange Offers,
Exciting Gift Offers at Prestige
Smart Kitchen outlets.
• We did geography specific apps,
separately for North, East, West
and South.
• We divided the products by
categories and on each category
offers and discounts where
highlighted for various products
which can be browsed by clicking
the slider buttons.
• “Check out our webstore
locator” app. Upon clicking this
button will direct the user to the
webstore locator link on our
website.

16. Valentine’s Day Contest

17. Look And Feel

18. Choosing Gift
After selecting your friend from
the list (refer to last slide).
Select the product and click next

19. Details Page

20. Post Submit Virality
Tagged Person’s Wall
Participant’s Wall
As soon as the tagging is done, products selected and forms detail page is filled. A
message goes to the participant’s wall as well as on the tagged person’s wall

21. Few Queries And Responses During The Contest

22. Winner Declaration Update And The Corresponding Responses
Responses

23. Update Based Contests

24. Update Based Contests
Simple non-app contests were played
and based on responses and answers
best few were given Prestige vouchers.

25. Regular Status Updates
Regular status updates are to juice up the engagement.

26. Regular Status Updates
• Everyday our team posts regular status updates
on the Prestige Smart Kitchen facebook page.
• The status updates and content are:
o Prestige Smart Kitchen product info and USPs
o Cooking and cleaning tips and tricks
o General kitchen tips and tricks
o Questions and conversation updates (i.e. we ask a
question, etc and reply later with the answers)
o Did You Know updates: interesting facts, etc about
cooking, kitchens, food, etc.

27. Other Activities

28. E-mailers

29. Microsites
Super Saver
Microsite
Monthly
Newsletter

30. Targeted Facebook Ads
Facebook ad was spent spread out based on contests
and applications.
Prestige Smart Kitchen Wishlist Contest
Super Saver Offer (Geographical targeting)
Valentine’s Day Contest
Result : Targeted Facebook ads have helped us achieve
a fan base of 10,000+ in just 3 months
Fan Base:
December 2011 : 4,244
January 2012 : +1,845
February 2012: +3,706

31. Increase in Fans/Likes
No. of Fans/Likes on the Prestige Smart Kitchen Facebook page
12000
10913
10000 9795
8000
6000 6089
4000 4244
2000
0 0
Nov-11 Dec-11 Jan-12 Feb-12 Mar-12