Case Study of Hard Rock Battle Of The Bands Facebook voting for Hard Rock Cafe by AliveNow Inc.

1. Hard Rock Battle of the Bands
Client: Hard Rock Cafe India
By AliveNow

2. Introduction
• Hard Rock Battle Of The Bands - Give a band the chance to
play on the biggest stage of their career at Hard Rock
Calling 2011 in London's Hyde Park.
• Creating a platform for local bands to play at the local Hard
Rock Cafés, increase awareness about the property and
increase footfalls to the café.

3. Hard Rock Battle of the Bands Voting
on Facebook.
• Five bands will play in each Hard Rock Cafe in India –
Bangalore, Delhi, Mumbai, Hyderabad and Pune – Totally
25 bands.
• One of the five bands for each city will be selected through
voting on Facebook. The remaining four will be selected by
judges.
• A clean and neat Facebook tab was set up and the voting
mechanism was simple.

4. Hard Rock Battle of the Bands Voting
on Facebook.
• A fan MUST like the Hard Rock Mumbai (or any other city’s)
Facebook page first.
• Then a fan has to “Like” the band on our Hard Rock
Mumbai, Bangalore, etc’s Facebook page to cast their vote.
• A fan can choose whatever band he/she wants and cast
their vote. They can cast a vote for any number of bands,
but only ONE VOTE PER BAND.
• Sample Screenshots are displayed in the next slide.

5. A user MUST
like the page
to Cast their
vote. This was
the landing
page for all
non-fans who
visited the
Facebook
page during
the Battle of
the Bands
voting period.

6. Only AFTER
Liking the
page, will the
full list of
bands that are
taking part for
that city be
displayed.
Then a user
can click on
any band and
click like for
that band to
cast his/her
vote!

7. Screenshots of voting on Hard Rock Mumbai’s
Facebook page. Same voting structure for all pages.

8. Overview – First Round
• Drive fans to vote on Facebook for their favorite bands.
• Increase the number of fans across all the five Hard Rock
Café Facebook pages - Delhi, Mumbai, Bangalore,
Hyderabad and Pune.
• Promote the event on all official band Facebook pages and
lead fans to vote for them on Hard Rock Café Facebook
page / blog.
• One band which gets the maximum votes via Facebook will
compete with other 4 bands for a spot to perform in London.

9. How Did this go viral?
• Bands started posting on their own Facebook pages/groups
asking for their fans to vote, leading them to the Hard Rock
Café Facebook pages.
• Band members used their personal profiles to ask their
friends to vote for their bands.
• The event got a wide coverage across social media
platforms.
• Hard Rock fans also started to tweet, re-tweet, & share the
event and voting across the social platforms.

10. See how the event went viral on Facebook!!

17. A few Bands got innovative!

18. Tweets, Re-tweets & mentions!

20. Second Round of Battle Of The Bands goes
Viral!

21. Second Round of Battle Of The Bands goes
Viral!

22. Campaign Outcome
• The Hard Rock Battle of the bands campaign was a huge
success on Facebook.
• There was a spike in the number of fans across all the 5
Hard Rock Facebook pages (graphs in the next slide).
Added over 10,000 fans in a week on all Facebook pages.

23. Facebook Fan page likes shot up!

25. Traffic to the blog also exploded!
Hard Rock India blog saw a huge rise in traffic
(www.hardrockindiablog.com). The blog usually gets 200-250
visitors a day, and during this period there was a 1500% rise,
and we got about 2500-3500 visits a day on average.

26. THANK YOU