The growth in uptake of e-book devices and apps for leisure reading has led to increased challenges and opportunities for academic librarians as their users seek similar features from the e-content their libraries license to support learning, teaching and research. Alison discusses how librarians can manage their user expectations in relation to their subscription e-content and the range of platforms available to “read” from. The issues of availability, accessibility, affordability, and licensing will be discussed and together with the need for an ongoing librarian – publisher dialogue. Presentation delivered at Online Information 2011 on Thursday 1 December 2011 in the session: Insights into user behaviours and implications for future content delivery session, part of Track 1 - Going mobile: information and knowledge on the move.