I'm the gamification designer in Faranesh, one amazing e-learning platform that's done well in the last two years and going to be a market leader in our country. They asked me to give an introduction to gamification for the team and also find a way to be applicable to the lifestyle of the young and entrepreneur.
9. Gamification is …
šLearning from games and their abilities to connect with
people.
šUsing game elements while knowing that a game is a lot
more.
šThinking like a game designer.
šHaving objectives other than winning in the game.
11. Broccoli Example
š Htas2r38 gene (blocks the uptake of iodine to the thyroid)
š 70% of all humans
š Takes the average child 12 years to go from hating broccoli to loving it.
š Force
š Convince
š Airplane game / Stops working after a while
š Use sauce / Health issues of sauce
š Action / Achievement / Reward loop
17. Prof. Kevin Werbach : A design framework
š1. DEFINE business objectives
š2. DELINEATE target behaviors
š3. DESCRIBE your players
š4. DEVISE activity loops
š5. DON’T forget the fun!
š6. DEPLOY the appropriate tools
22. Business
šWhat is the number ONE thing we want from
our customers?
šHow can we have that?
23. Engagement
šThere is no single metric on the Web or in mobile
technology that breaks down or sufficiently measures
engagement.
š Recency
š Frequency
š Duration
š Virality
š Ratings