This would be the presentation with the talk I gave in Shahid-Beheshti university for Farabi Accelerator. An introduction to gamification for resident startups and teams to know the abilities of it and the benefits they can have with it.

1. Desirable
Behaviors
Alireza Ranjbar SHourabi
@ARSHourabi

2. Sustainable growth
moves through hard-
work and creativity!

3. I love growth, using creativity and fun
approaches for all sides of business
u @ALMgames (game studio)
u @Faranesh (e-learning platform)
u @Hamsaa (innovation social network)
u @Fanap (fintech)
u @IGA : Iran Gamification Association
u @Roshdino : Growth Hacking event
u @ICON (VAS)

4. Your LIFE?
Your WAR?

5. Your WAR and LIFE
u Profit
u Attention
u Loyalty
u Desired behaviors
u To be Selected over competition
u So we have to design a journey to get the desired behavior that
includes attention and loyalty which will make customers select us
instead of competition that will result in our profit!

6. Let’s see a usage

7. How to affect
Human
behavior?

8. How to affect Human behavior
u Inspiration
u the process of being mentally stimulated to do or feel something
u especially to do something creative.
uManipulation
u handle or control (a tool, mechanism, information) in a skillful manner.
u control or influence (a person or situation) cleverly or unscrupulously.

9. Broccoli Example
u Htas2r38 gene (blocks the uptake of iodine to the thyroid)
u 70% of all humans
u Takes the average child 12 years to go from hating broccoli to loving it.
u Force
u Convince
u Airplane game / Stops working after a while
u Use sauce / Health issues of sauce
u Action / Achievement / Reward loop

10. Gamification Definition
The Process of Game
Design-Thinking and game
Mechanics To Engage users
and Solve Problems.

11. Game Mechanics

12. What is Gamification?

13. Let’s see a usage

14. Game Mechanics

15. Types and Divisions
uStructural / Content
uExterior
uInterior
uCustomer / Employee
uSocial Good

16. Main Usage

17. 4 Dominant Applications of Gamification
uProduct Gamification
uWorkplace Gamification
uMarketing Gamification
uLifestyle Gamification

18. Habit RPG

19. Fitocracy

20. Chore Wars

21. Gamification Workflow
u Gamification Model Canvas
u Gamification Frameworks
u Design
u Test and upgrade
u Test and upgrade
u ...
u ....
u .....

22. GMC

23. Framework

24. Let’s see a usage

25. MDA Framework

26. Prof. Kevin Werbach : A design framework
u 1. DEFINE business objectives
u 2. DELINEATE target behaviors
u 3. DESCRIBE your players
u 4. DEVISE activity loops
u 5. DON’T forget the fun!
u 6. DEPLOY the appropriate tools

27. Gamification Design is Agile Design

28. Let’s see a usage

29. The loop

30. Scaffolding

31. The Narrative

32. The Numbers

33. A glimpse of the future

34. Last word
Go for long-time
loyalty while boosting
short-time goals!

35. Thank you for Listening!
Alireza Ranjbar SHourabi
@ARSHourabi