Learn how to perform a qualitative SEO audit. SEO audit will help you understand what’s happening on your site so that you know what needs to change and where you’ll need to invest in your site to make it happen. A qualitative SEO audit involves looking at elements like your internal and external linking, code validation, URLs, redirects, digital assets, mobile presence, conversions, etc, to find areas of strength and weakness. The actual analysis is broken down into five large sections: accessibility, indexability, on-page ranking factors, off-page ranking factors and competitive analysis. With your audit in hand, it can be a lot easier to develop an actionable plan for the future. Here you can find a step-by-step instruction that makes the audit easier.

1. Move your site to the top!
Check your website for broken links
Check your robots.txt
Check your XML sitemap
Check 302-redirects
Check content in Flash and JavaScript or images
SEO Audit Check-List
Indexability
1
step

2. Move your site to the top!
Check keywords in your URLs
Check your Title tags length
Check for duplicate Title tags
Check keywords in your Title tags
Check your Description tags length
Check for duplicate Description tags
Check keywords in your Description tags
Check for the presence of H1 headings
Check number of H1 headings on a page
Check keywords in your H1 headings
On-the-page Optimization
2
step

3. Move your site to the top!
Check the number of outgoing links from your pages
Check the number of your backlinks
Compare your backlinks with your competitors'
backlinks
Links & Backlinks
3& 4
step
Check your rankings
Compare your rankings to your competitors'
Rankings

4. Move your site to the top!
Check your text for grammar and spelling mistakes
Check for keyword cannibalism
Check for duplicate content
Content
5
step
Use the Web CEO Online tools
to perform your website audit and
to monitor your rankings.