11. Third Party Bookings Remain Consistent
2010 Actual 2012 Estimated
37% 37%
63% 63%
Source: PhoCusWright, Global Online Travel Overview Second Edition
12. Less Than Half of OTA Shoppers Actually Book on OTAs
OTA 47%
Supplier.com 31%
Supplier Call Center 7%
Retail Agency Website 5%
Retail Agency Call Center 4%
Other 6%
Source: PhoCusWright, 2010
14. Our Mission:
Unlock the joy of travel
by becoming the travel expert for the world,
where our customers easily find and book
personalized travel options
15. Common technology platform positions us well for innovation and
growth in 2012 and beyond
Unlock the joy of travel
by becoming the travel expert for the world,
where our customers easily find and book
personalized travel options
2012 Strategic Initiatives
Marketing Funnel
Mobile
optimization optimization
Data infrastructure
16. Site optimization
Significant Turn Around at ebookers Since Platform Migration
Landing Page Search Results Booking Path Personalization
Strong top and bottom line performance since global platform migration
ebookers 23% of total OWW revenue in 2011, up from 15% in 2009
Eliminating speed bumps to
improve conversion rate
ebookers Net Revenue, $M
$200
$176
$150 $135
$108
$100 +31%
+26%
$50
$0
2009 2010 2011
page 16
17. Site Optimization:
Landing Page Search Results Booking Path Personalization
Hotel Card:
⢠First test yielded 3%
increase in conversion rate
⢠Second test yielded 2%
further lift in conversion
19. Data Infrastructure
Reporting &
Storing large Data hungry
analytical
amounts of data applications
insights
Investing in infrastructure to allow us
$200
to deploy analytics more broadly
$176
ebookers Net Revenue, $M
$150 $135
$108
$100 +31%
+26%
$50
$0
2009 2010 2011
page 19
20. Our Locations and People
⢠Australia ⢠Germany ⢠Italy ⢠Spain
⢠Canada ⢠Hong Kong ⢠Japan ⢠Sweden
⢠China ⢠India ⢠Latin America ⢠Switzerland ⢠UK
⢠Finland ⢠Ireland ⢠Mexico ⢠Thailand ⢠United States
⢠France ⢠Israel ⢠Singapore ⢠The Netherlands ⢠Vietnam
26. Private label distribution channel has grown impressively and
represents significant growth opportunity
U.S. Private Label Distribution Channel Room Nights
2 year CAGR
55%
2009 2010 2011
28. American Express Customer Base - Lodging spend
American Express Consumer Travel customers book rooms at higher room rates compared to
the industry average both online and offline, and choose more premium room categories.
Average Daily Rate Room Category Mix
$500
$465
$450
$400
Concierge/S
$350
uite 22%
$300
Standard
$250 $220 42%
$200
$150
Premium
$123
35%
$100
$50
$0
Industry CTN Online CTN Offline
Average
*This is an overall Average Daily Rate and it can vary by market. For example, the average CTN online rate for NYC is
$374 and the ADR for offline is $652. The industry average rate for NY is $274.
29. Partner opportunity: Participation criteria
Provided by American Express
Partner Requirements
Travel
⢠Double Membership Rewards points on
all prepaid bookings
⢠Best-in-class offer exclusive to CTN
⢠Pay With Points on all prepaid
⢠Bookable through Orbitz promotion path
bookings
⢠45 day booking and 60-90 day travel
⢠Multi-channel offer-specific marketing,
windows
reaching millions of travel-engaged
⢠Discounted rates (minimum 20% CMs
depending on market), value add
⢠Multi-channel program-level marketing
amenities, or comp nights
to drive awareness and sales
⢠Limited minimum night stay requirements
⢠Access to CTN agents (education,
training, and incentives)
