1. Audio Wire Incorporated
Improved Website Design
by “Online Experience”
- Jeanine Ossentjuk
- Alina Bäsener
- Ziyu Xu
- Joyce Broekhaar
Group 13
December 6, 2011

2. Contents
 Analysis of sales data
 Analysis of the online customer
experiences
 Recommendations

3. Audio Wire’s Sales Convertion
Rates

4. Audio Wire’s Sales Convertion
Rates

5. Analysis of the Online
Customer Experiences
Problems:
- Lay-out
- Pictures
- Navigation
- Check-out process
- Product information

6. Recommendations
- Different colours
- Create “Sub-buttons”
- More product information
- Pictures
- Guest account in check-out process
- Changes in check-out process

7. Example – Pictures / Colours /
Product Information

8. Example – “Sub-buttons”

9. Example – Changes in check-out
process

10. Conclusion
 Sales data (conversion rates)
 Online customer experiences
 Recommendations & Examples

11. Thank you for your attention..
Any Questions?