What AR can bring to the new digital marketing trends in Hospitality.

1. Mobile + Social + Augmented Reality (AR)
è New Luxury Experience!

2. * AR is an excellent technique for online product display
that could take online luxury experience to the next
level. Since it is the blending of the Real life, and the
digital world
* Customers will find only bonuses since it adds virtual
information to sensory perception.
* Thanks to a fast development, it will become easier
and easier to benefit from this revolutionary digital
interactive medium – smartphones and tablets are
getting more and more suitable for it
* Basically, customers service will be more individual,
and precise in targeting the guests' expectations, as
they are given a tool to see/feel/sent an experience…
* What will be the impact on customer service
expectations of the capabilities presented

3. * I can see clearly a new use of Augmented
Reality in food and beverage / Catering
division.
* Imagine a menu of the future,just by capturing
your table at the restaurant, you can see
diverse plates scrolling
* No more questioning, the choice will be a way
easy to make.
* What types of hospitality operations will
benefit + how?

4. * Today, AR is used in many things, retails, street,
promotional venues, etc
* But its application within hospitality industry is just
a matter of time!!
* Why not imagine a hotel where treasure-hunts will
be organized for youngsters? by scanning the public
spaces with a smartphone and getting the Codes
* Or a guiding tour of a hotel simulated on the model
of google map street view
* If it is applyied correctly, AR could even replace the
concierge for some activities
* What types of services or benefits currently
OUTSIDE of a property can be integrated into
presented capabilities

5. * The hotel can use the AR as a
differentiation tool, if he affiliate
with partners on its neighbourhood.
By scanning the nearby streets,
customers could find reviews, tips,
and touristic attractions on the same
model than “near me now”
functionality developed by trip-
advisor
* If the hotel develop its own
application, it would definitely be a
competitive advantage
* How can a hotel use the capabilities to create
digital differentiation - and thus a competitive
advantage

6. * What impressed me the more is that it is FUN!
* It is unquestionalbly a great medium for
promotion and marketing
* I was not really into iPhone but after Macha’s
presentation, I really want to download the
Layar application so I can have fun while
moving in Paris’ streets, seeking codes to scan
or exclusive information!
* What impressed you the most about the
particular topic that you selected.