World top airlines

Titulo de la
presentación
02-04-2012
The Social Media Analytics & Technology Company

Índice
Opción 1
Opción 2
Opción 3
Opción 4
Opción 5

RANKING OF WORLD TOP AIRLINES
 Our aim is to analyse the world top airlines and their relationship with
social media.
 In our research we have compiled the main world airlines
 Sources: According to the approach of our analysis, we have considered
the following source on our research:
http://www.travelandleisure.com/worldsbest/2012/air-cruise-more/international-
airline/376
Proposal

Ranking on June 3rd, 2013

TWITTER
We highlight several points for this social network:
 How often do they tweet?
 Number of tweets / Number of followers: How many tweets the company needs to
get a fan.
 Do they retweet when they are mentioned?
 Do they create traffic to other sites?

How often do they tweet?
Airline Daily Tweets Number of daily
tweets
Weekends
Cathay Pacific Yes High Yes
Air New Zealand Yes High Yes
Qatar Airways Yes High Yes
Virgin Atlantic No daily tweets High-medium No
Emirates Yes High Yes

How often do they tweet?
Airline Daily Tweets Number of daily
tweets
Weekends
Korean Air Yes High Yes
Thai Airways
International
Yes High Yes
Singapore Airlines Yes High Yes
Asiana Airlines No daily tweets High-medium No
EVA Airways Corp Yes High Yes

Number tweets/Number of
followers

Airlines YES NO
Cathay Pacific X
Air New Zealand X
Qatar Airways X
Virgin Atlantic X
Emirates X
Korean Air x
Thai Airways International x
Singapore Airlines x
Aiana Airlines x
Eva Airways Corp x
Do they retweet when they
are mentioned?

Do they create traffic to other
sites?
All of them redirect traffic to other sites

Do they create traffic to other
sites?

CATHAY PACIFIC-->65 POINTS
It is used as a channel for customer service and to answer both
negative and positive comments.
 467.431 fans
They have comments on their wall.They post
photos of their destinations and ask questions to
their fans
They post special offers
11.682 suscribers
2.578.710 views
They have playlists and comments
They do not have a very
updated blog

CATHAY PACIFIC-->65 POINTS
They have a very updated profile posting news
related to their company, they generate
comments.
9 boards
123 pins
Good description on the About, they share many
updates, they have a very good description in
products and services and employment.
2.643 followers
78 photos
Photos of the flight attendants, its
services (food, drinks ...)
Photos of the team

They are very active on Twitter
116,784 followers
They have many positive comments from their fans
They raffle invitations to premieres among its followers
They are appointed for prestigious magazines such as Top 10 business class airlines
AIR NEW ZEALAND-->64 POINTS

 376 642 fans
They have comments on their wall. Many of the comments
are negative but they respond to them.
They post photos of their destinations and ask questions to
their fans
 14.329 suscribers
24.403.844 views
They have playlists and
comments
The channel isvery well
categorized, with beautiful desing
and pictures
AIR NEW ZEALAND-->64 POINTS
28 boards
877 pins
2.748 followers

comments.
AIR NEW ZEALAND -->64 POINTS

78,548 followers
9,088 tweets
They Retweet customer
comments
They put their offers and
new routes
QATAR AIRWAYS-->62 POINTS

 1.084.654 fans
 Comments are not activated
 They show photos of different airplanes
They are sponsors of FC Barcelona
They participate in social actions: Educate a
child
 2.612 suscribers
657.247 views
They have playlists but no
comments
They do not have Foursquare
very updated

comments.
13 boards
194 pins
They have a simple description in the About and in
products and services
799 followers
14 photos
They have recently started on this
social network

152.048 followers
210281 tweets
They tweet their offers,
news about their flights
VIRGIN ATLANTIC-->60 POINTS

 238.499 fans
their fans
2029 suscribers
1.362.663 views
They have playlists
They have a well categorized
blog according to the topic of
each post
11 boards
296 pins

They have a very updated
profile posting news related
to their company, they
generate comments.
140 photos
4.171 followers
Photos of the flight attendants,
their services (food, drinks ...)
Photos of the team

5.787 followers
They do not tweet or retweet, they do not have activity on Twitter
 1.646.133 fans
Comments are not activated
They post photos of their destinations and ask
questions to their fans
They update a lot
8.098 suscribers
6.484.757 views
EMIRATES-->59 POINTS

comments.
4 boards
6 pins
1.984 followers
145 photos
Photos of the different planes and
destinations
EMIRATES-->59 POINTS

It is used as a channel for customer service and to answer both
They show pictures of the different models of airplanes
KOREAN AIR-->58 POINTS

99.877 fans
their fans
They post both in English and Korean
3.126 suscribers
1.450.265 views
They have playlists and many
comments
The blog is very well
categorized
They talk about different
destinations and places to visit

comments.
10 boards
85 pins
They have their profile empty
119 followers
7 photos
Photos of the different planes

733 tweets
18.447 followers
THAI AIRWAYS-->55 POINTS

 325.829 fans
They post both in English and Thai
Comments are not activated
1.689 suscribers
216.492 views

They do not have a very updated profile. They
only have a post.
18.818 followers
336 photos
Photos of the team

35,067 followers
3.653 tweets
There is much activity by users telling their experiences
They appreciate the positive comments of their followers
They use Twitter as a customer service channel to solve problems
They tweet their offers and talk about the services offered on their
flights
SINGAPORE AIRLINES-->49 POINTS

 268.938 fans
The comments are not activated.
They post pictures of different destinations.
They communicate when they have technical
problems on their website and they try to solve
the potential problems that may have caused to
users.
1.878 suscribers
260.051 views
They have playlists
They do not have comments
SINGAPORE AIRLINES-->49 POINTS

21.728 followers
2.115 tweets
ASIANA AIRLINES-->45 POINTS

 26.596 fans
their fans
6 boards
38 pins

comments.
They only have a description on the About, but they
have empty the parts of products and services and
employment.
80 followers
12 photos
Photos of the team

 6.159 fans
their fans
556 suscribers
113.893 views
EVA AIRWAYS CORP-->18 POINTS

comments.
EVA AIRWAYS CORP-->17 POINTS

 All of the World Top Airlines seem to have one clear aim by using social networks, they
want to interact with their followers and they want to share their thoughts and
experiences. Social networks allow them to deliver the up-to-date information to
followers without boundary and they offer customer supports through social
networking.
 In order to capture fans, they stay active and immediate response to fans’ enquiries and
always update interesting topics. Promotional event is effective to recruit followers.
 Their communication strategy is to stay close to the fans and followers, keeping update
and keeping connections.
 In terms of responsiveness to our comments, the best and the fastest has been Korean
Air, followed by Cathay Pacific, Korean Air, Qatar Airways and Singapore Airlines.
CONCLUSIONS

 On Twitter: they all use this network as a channel for customer service, responding to
tweets and trying to resolve issues. They also thank customers who share photos of
their experiences.
 On Facebook: they interact with users, answering their questions and complaints, they
post pictures off their best destinations. They also post promotions to encourage its
users and they do many questions to create conversation and the feeling of community
CONCLUSIONS

 On YouTube: The main strategies of leading brands to stand out are: creating playlists
to help the user with the search. Thematic diversity of their videos. Having a customize
design channel to show the brand image.
 Blog: It is used to talk about topics such as travel and different destinations worldwide.
 On Google Plus: They all seem to know the importance of this social network to
improve SEO and who post too often, have pictures and good description in the About.
CONCLUSIONS

 Pinterest: It is a very important social network for airlines to post photos of their
different destinations and different models of airplanes.
 Instagram: Pinterest is less used, perhaps the use of this networks is more interesting
for personal use and brands prefer to use Pinterest, because it offers the possibility to
structure the photos in different boards
CONCLUSIONS

THANK YOU FOR YOUR
ATTENTION!!
info@alianzo.com
www.alianzo.com

World top airlines

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Mehr von Alianzo Networks

Mehr von Alianzo Networks (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

World top airlines