Presentation of Product development about collecting customer needs, analysis the best methods to satisfy the customers and design one of the best possible concept.

11. Identifying customer needsIdentifying customer needs
This process involved five main stages

13. Information gathering (raw data)
Survey, have been conducted, using a questionnaires
developed by the marketing team.
The one-on-one interview involved the SPS staff and the
students of UTM.
The interview last for about an hour, and the result was
interpreted as follows:
Survey, have been conducted, using a questionnaires
developed by the marketing team.
The one-on-one interview involved the SPS staff and the
students of UTM.
The interview last for about an hour, and the result was
interpreted as follows:

15. Information gathering (raw data)
Number of respondents = 28
Sections of the questionnaires = 3
Section A for SPS staff
Section B for student
Section C general overview about stair case
Total number of questions = 16
Number of respondents = 28
Sections of the questionnaires = 3
Section A for SPS staff
Section B for student
Section C general overview about stair case
Total number of questions = 16

16. Age

17. Gender

19. Respondents

21. Opinion About SPS Stairs

22. Place to Install The Lift

23. Interpretation of raw data to customer needs

24. Interpretation of raw data to customer needs

25. Interpretation of raw data to customer needs

26. Organization of Needs Into Hierarchy

27. Organization of Needs Into Hierarchy

28. Organization of Needs Into Hierarchy

29. Organization of Needs Into Hierarchy
13-The lift has different colors
*The lift is painted
**The lift can be differentiated from
building
***The lift can easily seen
14-The lift is attractive
*The lift has good looking
*The lift is shining
*The lift is decorated
15-The lift is secured
*The lift users can be restricted
*The lift can be used at certain time
*The lift can not be miss-used
**The lift can be lock
*The lift can only be used by some
specific people
16-The lift user can see everyone
outside
*The lift is uncovered
**The lift is transparent

32. NO Need Importance
1 The lift moves easily 5
2 The lift is easy to operate 4
3 The lift is easy to install 4
4 The lift carry heavy load 3
5 The lift moves freely 4
6 The lift works with little power 3
7 The lift last long time 5
8 The lift is safe 4
Importance of Customer Needs
8 The lift is safe 4
9 The lift is easy to use 5
10 The lift is affordable 3
11 The lift is comfortable 3
12 The lift works in any environment 4
13 The lift has different colors 1
14 The lift is attractive 3
15 The lift is secured 1
16 The lift user can see everyone outside 3

33. List of
Metrics
Metric
No.
Need Nos. Metric Imp. Units
1 1 Speed 4 m/s
2 2,5,15 Controller 5 Subj.
3 2,9 Control Cabinet Car 5 Subj.
4 3 Time to assemble 2 s
5 4 Load 5 kg
6 4 Persons 4 list
7 5 Machine 4 Subj.
8 5 Drive 5 Subj.
9 6 Current Intensity 4 A
10 6 Current Voltage 4 V10 6 Current Voltage 4 V
11 7 Lift Cycle Failure 5 cycle
12 8 Landing Accuracy 3 mm
13 5,9 Maximum Number of Stops 2 Subj.
14 9 Maximum travel Height 4 m
15 10 Unit Manufacturing Cost 5 MYR
16 11,13,14,16 Car Decoration 1 Subj.
17 12 Car Material 5 List
18 14 Entrance size 2 List
19 12 Resistance of Corrosion 4 mg/cm2
.year
20 12 Resistance of High Temperature 4 ◦
c

34. Need-Metric Matrix

35. Competitive
Bench
Marking
Chart
Competitive
Bench
Marking
Chart

36. Target
Specifications