Realta consulting, research and training programs including employer brand academy and employer brand summit

1. Consulting & Research

2. What we do
Consulting
• Employer
Brand
• Candidate
Experience
• Corporate
Culture
• People
Analytics
Research &
Insight
• Graduate
Survey
• Employee
Engagement
• Internal
Customer
• Candidate
Experience
• Focus Groups
• One-to-one in-
depth
• Customized
Solutions
Workshops
• Leadership
Transformation
• Employer
Brand
Academy
• EVP
Development
• People
Analytics
• Gamification
Events
• Employer
Brand Summit

3. Consulting

4. Consulting
Employer Brand Management
Employer Brand Management is often positioned at the ‘recruitment marketing’ end of the HR
spectrum and focused on messaging and promotional ideas to get it across. The role aims to
make the best of what the organisation offers rather than to change it for the better.
Our approach requires a wholistic management from candidate resourcing to onboarding, from
performance management to ex-employee alumni management. It combines HR and marketing
expertise to organisations develop the kind of employer brand reputation and experience that
will attract, engage and retain the necessary talent to achieve their business objectives.
For more information:
http://realtaconsulting.com/services/employer-brand-management
http://www.realta.com.tr/services/employer-brand-management

5. Consulting
Candidate Experience Management
Candidate experience is the job seeker’s impressions of all the interactions during the hiring and
onboarding process. Do you know the impact of your negative candidate experience on
attracting the high caliber candidates?
The challenges applicants and candidates were facing in the recruiting process, coupled with the
frustration recruiters were having with candidate selection, has been a source of conversation
for decades, but the discussions all lacked proof of its impact despite their common sense – and
we all know what happens when HR and Talent Acquisition budgets are supported with common
sense and little else.
For more information:
http://realtaconsulting.com/services/candidate-experience-management
http://www.realta.com.tr/services/aday-deneyimi-yonetimi

6. Consulting
Corporate Culture Management
Corporate culture is rooted in an organization’s approach to its people, customers, community;
in its values, vision and structure. Culture guides the people in the organization; it affects the
way of doing business.
Though is critically important to implement and keep a high-performance culture to achieve
organizational goals; it is very frustrating and discouraging for most of the leaders as they think
the process is time and resource consuming.
The good news is: culture change is achievable.
For more information:
http://realtaconsulting.com/services/corporate-culture
http://www.realta.com.tr/services/sirket-kulturu

7. Consulting
People Analytics
People Analytics are not HR metrics. People Analytics is a data-driven approach to managing
people at work.
How well does your organization thoroughly understand what drives performance among its
workforce? Do you understand why one manager performs better than the others? Can you
predict how a “talent” graduated from a certain school will perform? What data do you have on
leavers and their managers profile? How much data do you have on your retention model?
For more information:
http://realtaconsulting.com/services/people-analytics
http://www.realta.com.tr/services/iki-analitikleri

8. Research & Insight

9. Research & Insight
Graduate Survey (Gözde Şirketler)
Best companies for new graduates survey has been contacted since 2009 and it has been the
ranking of Bloomberg Businessweek magazine since then. Each year there are around 250
companies and has an average participation of over 20.000 university students.
Measuring the corporate image and candidates tendency to apply, the survey is carried out
online and had the answers under several topics.
For more information:
http://realtaconsulting.com/works/graduate-survey
http://www.realta.com.tr/works/en-gozde-sirketler
http://www.thegraduatesurvey.com
http://www.engozdesirketler.com

10. Research & Insight
Employee Engagement Survey
• Does your employee engagement survey results reflect your organizations’ current situation?
• Does it help to increase employee commitment and organizational performance?
• Can you easily measure the employee experience?
86% of business leaders are concerned about retention and engagement that makes retention
and engagement high priority issues. Companies has to shift their surveys from wrong questions
into right questions to understand better the elements of an engaging workplace. For over 12
years of experience, Realta has built systems to collect meaningful data understanding its
connections to company goals. Our analysts then use several tools to make multi dimensional
analysis and study particular issues that will increase engagement and retention.
For more information:
http://realtaconsulting.com/works/employee-satisfaction-and-engagement
http://www.realta.com.tr/works/calisan-bagliligi-memnuniyeti

11. Research & Insight
Internal customer Satisfaction Survey
Interrelated functional units form business organizations. For their productivitiy and efficiency,
these functional units or in other words, departments, depend on each other. If one or some
departments are underperforming then the entire company is effected. It is not easy to identify
underachieving departments.
Any department receiving services from other departments is considered the “internal
customer.” An internal customer satisfaction survey measures how satisfied internal customers
are. This survey measures perceptions and impressions of internal service such as
communication, productivity, responsiveness, the structure of the department etc.
For more information:
http://realtaconsulting.com/works/internal-customer-satisfaction
http://www.realta.com.tr/works/ic-musteri-memnuniyeti

12. Research & Insight
Focus Groups
Focus groups are structured, directed and expressive where people freely speak out their
opinion on a given topic, conducted by a trained moderator.
Comparing to quantitative surveys, focus groups are typically spoken, open-ended, relatively
broad, and qualitative. They are deep, have more nuance and variety and give the moderator
the opportunity to observe nonverbal communications. Therefore, focus groups can get closer
to people’s real feelings and thoughts.
For more information:
http://realtaconsulting.com/works/focus-groups
http://www.realta.com.tr/works/fokus-gruplar

13. Research & Insight
One-to-one in-depth interviews
In depth interview is a qualitative research tool. They are conducted between a respondent and
a trained facilitator on specific matters allowing to gather information in great detail.
There are three fundamental types of in depth interviews: structured, semi-structured and
unstructured. The length of interviews varies depending on the topic.
For more information:
http://realtaconsulting.com/works/one-to-one-in-depth-interviews
http://www.realta.com.tr/works/bire-bir-derinlemesine-gorusmeler

14. Research & Insight
Customised survey solutions
We have developed a large range of industry specisific, highly scalable custom survey solutions
to meet your organizations needs.
For your specific needs in mind, our seasoned experts are ready to offer solutions.
For more information:
http://realtaconsulting.com/works/customized-survey-solutions
http://www.realta.com.tr/works/ozel-arastirma-cozumleri

15. Workshops

16. Workshops
Employer Brand Academy
Employer Brand Management cerfiticate course is designed to equip you with employer brand
leadership knowledge and practical tools to manage your daily complex talent issues.
The program consists of modules on candidate, employee and alumni touchpoints in order to
create and intagrated strategy for all the stages of employer brand creation
For more information:
http://realtaconsulting.com/works/full-employer-brand-academy
http://www.realta.com.tr/works/isveren-markasi-yonetimi-egitim-programi
http://www.employerbrandacademy.com

17. Workshops
EVP Development
Employee Value Proposition is the collection of benefits that an employer offers in return for
employees’ performance at the workplace
An EVP tells how unique your organization is; reflects your corporate culture and needs to be
incorporated into every aspect of the employee experience.
To develop a strong, realistic EVP, you must first understand what perceptions existing staff and
potential employees have about your company and culture.
For more information:
http://realtaconsulting.com/works/employee-value-preposition
http://www.realta.com.tr/works/employee-value-preposition-calisan-deger-onermesi

18. Events

19. Events
Employer Brand Summit
EBS is an event that brings people together for mutual development, education and inspiration
on Employer Brand Management.
The organizing committee is committing to explore new paths for innovation, present research
and development results, exchange information on new processes and equipment, and discuss
development directions for the future.
In today’s highly competitive job market, employer branding is a crucial tool for attracting and
retaining the right talent. It helps the organizations recruit highly-skilled and promising new
employees and enhances their loyalty by increasing their identification with the company.
It also raises an organization’s visibility in the job market and makes it stand out from the
competition.
For more information:
http://realtaconsulting.com/employer-brand-summit
http://www.realta.com.tr/employer-brand-summit
http://www.employerbrandsummit.com

20. Realta Consulting & Research
+90 216 606 1520
info@realta.com.tr
www.realta.com.tr
www.realtaconsulting.com
Contact us