Netsenser investor pitch. Social Analytics, Web Analytics, Government Analytics, Big Data, Startup, Trascenda, Capital, Investment, Risk Analysis, Political Campaigns.
4. 01. Introduction.
Too often people think “social media
monitoring” and “social media engagement” are
the same thing, or at least should be done by
the same person. They should be treated as
two separate tasks. Monitoring consists of:
• Surveying the social media landscape
• Analyzing the data
• Reporting the results back to the
campaign
Steve Kleine : E-Politics Consultant
5. 02. Project Definition.
Project Name: Netsenser Analytics
Description: Internet and Social Networks Analytics focused on
Political Campaigns and Social Government Administration.
Concept: Big Data Internet Analytics
6. 03 Market Need.
.Where is the pain? Political campaigns
like any social movilization is now
attached to digital media. Who is truly
watching?
Market Problem: There is a lot of
information on the web and a lot of
analytics tools focused on corporate
marketing. No consolidated solution for
political campaigns + government social
management.
How will Netsenser solve it?
• Big Data recording, categorization
and analysis.
• Benchmark and Track
7. 04. Mission
“Listen, record, analyze, track and
react to any single mention on the
web.”
Provide politicians, political parties, and
government administration with a
consolidated tool to monitor, analysis
and track any personal or social
movilization in order to provide:
+Solution +Security +Response
8. 05. Potential Market
In the US For political advertising, TV is the main medium—approximately $7.3 billion
dollars for broadcast TV, cable and radio versus $159 million for online, according to
Borrell Associates.
Research firm IDC in Jan 2013 extrapolated that big data market that will
grow revenue at 31.7 percent a year until it hits the $23.8 billion mark in 2016.
IDC estimates that the worldwide spending on business intelligence
tools alone, a subset of the overall business analytics software
market, was $12.9 billion in 2012.
Only in Mexico there were Internet 31.02 million users + 91.363 million mobile phones
(2009)
9. 05. Potential Market
Need more? How much would governments pay to monitor their locations for
all the following?
11. 07. Current and Future Tasks
Current Progress:
• Proof of Concept Progress
Mention search and aggregator 90%
Social Network benchmarking
Social Network account classification 70%
Sentiment Analysis 40%
Next Steps:
• Milestones for Beta Release (Feb 2014)
Automatic Social Risk Agenda
Social conversation monitor
Social Network account login for action
Service Desk Integration
Frontend design
12. 09. Team
Alfredo Piña Cedillo – Seasoned serial-entrepreneur with an exit case
selling to a Canadian public company and other current developing projects.