1. Full name: Giang Ly Lien Khang (Alfonso Khang)
Gender: Male – Height 1,75 - weight : 77 kg
Nationality: Vietnamese- Cell Phone: 090.232.0489 –Email:alfonsokhang@gmail.com
Address: 312 Lac Long Quan, Ward 5, District 11 , Ho Chi Minh City, Vietnam
WORK WITH GREAT PASSION, WELL AND DETAIL STRATEGY AND PLAN
HIGH COMMITMENT AND FULL RESPONSIBILITY FOR PROPERTIES & OWNERS
2011- Present
(04 years)
 God gives me great destinyof19 years to workfromdifferent industries, basic staffto manager and directorposition for
most ofreputation propertiesof 24H Co.,Ltd (04 years) Hanh PhucInternational Hospital -Thompson Health Care Center
Singapore(02 years working ), 5 star Furama Resort -Sovico Group(03 years),5 star Sunrise Resort-Ocean Group(02
years), The Leading Chicilon Media-Vinacapital(02 years),The LeadingTrung Nguyen Coffee Group(02 years),Cholon-
Saigon Tourist Group(02 years),Tan Khoa Wines &Spirits(02 years), HoiAn River Beach Resort(01 year)
 Thanks for all aboveproperties, fromthat I have built and get verygreatrelationship with keycustomers, partners, Doctors,
Nurses , MinistryofHealth ,government officials, ministries, ministers, media, showbiz, CEO associations, local-
International Business Associations, Chambers ofCommerce, targethigh income customers....
 DirectorofSales &Marketing and Acting Managing Directorfor 24H Co.,Ltd ,in charge ofthe following business
departments(SALES &MARKETING AND COMPANY OPERATION):
a) DIRECT AIRPORT MARKETING
b) MOVING-WALKING ADVERTISING-MEDIA
Moving Advertising channel:
1. International Airport
2. Premier Office Building-Trade center
3. High end Restaurant-Food center
5. Hi- End Coffee Shop
6. High income customer Traffic Area
7. Shopping mall-Supermarket
c) VISITTOVIETNAM BUSINESS & LEISURE TOURS:
Achievement :
Khang has great contribution and achievement for company to get big contract of direct marketing-advertising and digital
media campaign for the top event of Nick Vujicic‘s Arrival Viet Nam . After 04 weeks of launching Nick Vujicic ‘s
Arrival Vietnam campaign in Vietnam (Sponsored by Ton Hoa Sen Group). Ton Hoa Sen group achieved over 500
Billion VND on Stock Market after launching campaign by 24h and another media agency. Ton Hoa Sen is the Top 20
of biggest groups in Vietnam.
Khang has contributed company to sign some big contracts of Direct Sales - Marketing, Media and advertising campaign
and projects with key real estate groups of Nam Long, Ehome, Sovico, Furama,Phu Long, Bitexco, Contecland, Savills,
Ocean Group, Indochina Capital, The Nam Hai, Sunrise, Imperial, Indochine Palace, Seahorse, Centara Group, Accor,
Ibis, and Hyatt…
During 03 years of great contribution for 24H. Khang has achieved many big contracts of doing direct high income

2. customer Marketing-Media and Advertising for various of famous customers like Silhouette Austria,4711 Perfume
Germany, Wilo Germany, Johnson & Johnson, Janssen, Huu Toan, Mega Wecare,Australian Nick Vujicic’s Arrival
Vietnam 2013 (Top social media in 2013), Ton Hoa Sen Group,Furama International Hotels, Hyatt, Cartier , Levi’s,
Thanh Bac Fashion, City Hospital, Shangri La Health Care & Investment Group, Bitexco, Maruhan Investment &
Casino Entertainment Japan (one of TOP 10 of Billionaires in Japan), Bao Viet, Hard Rock, Highland Coffee Group,
Brother café,Nam Long restaurant system, EF and other 75 groups...
Khang also has achieved contracts of Senior Government meeting events organization and services provider for
Ministries of Foreign Affairs of Vietnam, European and other 10 ASEAN countries from 2011-2014 . He was invited
by Ministry of Foreign Affairs of Japan & Vietnam to attend some ASIA forums of young Entrepreneurs in Japan,
Vietnam & other countries.
Khang also contributed for 24H to get the contract of investment consultant services with the biggest Maruhan Japan
Corporation to invest in Vietnam. Maruhan Corporation Japan is one of the top investment corporations in finance,
banking, and a variety of entertainment facilities such as pachinko parlors, bowling alleys, golf
driving ranges, amusement facilities, cinemas and other leisure -related businesses. Maruhan
corporation has started investing basic 10 million USD in pachinko parlors, related food outlets in Marriot Hanoi
Hotel in Vietnam in end 2014 and will invest in more properties of 5-6 star hotel, resort with over 100 million USD
from 2015-2018.
Khang has contributed for 24H to get the contract of 02 years ,with exclusive direct marketing-advertising and media
agent for EF (Education First). EF Education First (abbreviated as EF) is an international education company that
specializes in language training, educational travel, academic degree programs, and cultural exchange. The company
was founded in 1965 by Bertil Hult in the Swedish university town of Lund. The company is privately held by the
Hult family and is headquartered in Lucerne, Switzerland.
EF has approximately 37,000 staff and 500 offices and schools located in more than 50 countries.[1]
EF will celebrate
its 50th anniversary in 2015
2010-2011
(02 years)
Director of Operational Support- Hanh Phuc International Hotel Hospital-Managed by Thomson Medical
Singapore Group. The 1st
Best & Luxury Hospital in Vietnam (customer services, operation and property
management):
(258 Beds & 193 VIP, Deluxe & Superior rooms).(Assist BOD to set up the operation, SOPs for both Non Medical
& Medical team of Hospital)
Managing of 06 departments of Hospital,reporting to the COO, CEO main function is to provide property
management and operational support to the functioning of the hospital. The expected results of the job is to ensure
smooth operations of
logistical supports such as searching manpower, project development, building and equipment maintenance, food
service, front office and security services, housekeeping, facilities upgrading, properties and tenancy administration.
PRIMARY DUTIES & RESPONSIBILITIES
In charge of the following 06 departments & related works:
1. Maintenance (building including equipment)
2. Food Service(for patients & guests)
3. Hospitality Management: front office, telephone operation, customer services, concierge
4. Housekeeping (cleaning, laundry, linen, pest control)
5. Security services
6. Tenancy Development & Administration (Medical suites, Schools, Food Centers, Coffee shops and all

3. tenants in hospital)
7. Daily working with construction contractors, sub-contractors, suppliers to ensure the building project,
M&E works, and drawings must be followed up at deadlines.
8. Assist BOD to search good manpower for both non medical & medical team, doctors.
9. Assist BOD to ensure that the project to be completely installed, constructed by contractors, suppliers
10. Work with equipment suppliers (both none & medical equipment suppliers) to ensure that the
installation should be installed as assigned M&E drawings.
11. Assist BOD, HR dept to set up all Standard Operating Procedures (SOPs) for both non medical &
medical departments.
12. Assist BOD to do as Doctors relation & development consultant
13. Set up finance budget, plans for related departments
14. Assist BOD, Owners to track the budget and save cost for hospital
15. Assist BOD, Owners to do as Property Director
1. Maintenance
(i) Security
- Set up the security operation , both head of department and security staff
- Manage the outsourced Security Agency to implement measures to ensure security and safety in the
hospital building.
- Review and enhance fire safety measures constantly.
- Work with contractors, sub contractors, Hospital management team to ensure that the hospital to be
safety, the construction completed.
(ii) Building maintenance
- Set up the M & E maintenance ,engineering operation , both head of department and M&E,
engineering team
- Ensure the preventive and corrective maintenance of all building services in the hospital building,
off site offices and clinics. Essentially, the building services are mechanical and electrical services,
building structure and furniture.
- Plan the renovation/upgrade programs as input for the budget planning.
(iii) Equipment maintenance
- Ensure the general maintenance of all equipments in the hospital building, off site offices and
clinics.
- Plan the upgrade and/or replacement programs based on the evaluation of the condition and lifespan
of the equipments.
(iv) Vehicles
- Ensure the general management and maintenance of all hospital vehicles. The main challenge is to
ensure zero error in ambulance services.
- Plan the maintenance and/or replacement programs based on the evaluation of the condition and
lifespan of the vehicles.
2. Food & Beverage Service
- Set up the F&B operation , both head of department and services staff
(i) In patient food service
- Ensure the smooth operation of day to day food service to in patients and accompany family
members via the Food Service Manager and his/her team.
(ii) Food catering
- Set up the Kitchen operation , both head of department and kitchen staff
- Manage the outsourced food caterer to ensure delivery of quality food and services to the
visitors/staff at the Cafeteria, as well as for special functions.
- Manage 06 food outlets in Hospital
3. Hospitality Management: front office, telephone operation, customer services, concierge
- Set up front office team & department operation
4. Housekeeping Management
(i) Housekeeping
- Cleaning: manage the outsourced agency to ensure the housekeeping of patient wards and common

4. areas. This includes cleanliness, landscaping and pest control.
- Laundry: manage the outsourced agency to ensure the laundry of the hospital operation.
- Linen: ensure the collection of soiled linen from the wards/operating theaters/day surgery to be sent
for laundry, and conduct quality control on linen.
5. Tenancy Administration
(i) Manage the tenants in the hospital building as Landlord representative (monitoring of tenure, renewal of
tenancy, etc.)
(ii) Manage the tenancies of all off-site offices and clinics as Tenant representative (sourcing of property to
rent, negotiation of rental, management of renovations, etc.)
6.Security Services
- Manage all security team
- Ensure all properties and personals to be safety
Achievement :
 Set up very good operation system & All related Standard Operating Procedures(SOPs)
 Processed most of related licenses for Hospital
 Good preparation for soft and grand opening hospital in 2010 & 2011
 Good cost management and cost saving of 457 – 523 million VND per month for Hospital
 Achieved by setting up very good and potential operation team for property
 Achieved by increasing up 73% of tenancy occupancy in the 1st
year operation
 Good management of over 6 managers and over 200 staffs
 Good management for both internal departments, staffs & contractors, suppliers
 Good cost management in both manpower & work arrangement for related departments
2009-2010
(02 years) National Sales & Marketing Key Account Manager- Trung Nguyen Coffee Group , The best and top Coffee
group in Vietnam & ASIA (Sales & Marketing operation)
Achievement :
 Developed new sales system for Trung Nguyen Coffee Group. The biggest Coffee Group in Vietnam &
Asia
 Developed key account channels of Airports, 4-5 star hotel &Resort, Schools, Hospitals, High end coffee
shops, Entertainment complex for Trung Nguyen Group
 Set up national wide Sales & Marketing team of Sales & Marketing Managers & Executives.
 Successfully worked with new 567 top clients for Trung Nguyen, Especially building up key sales system of
Airports & 5 star hotels & resorts.
 Management of Sales & Marketing activities over 1200 coffee shops in national wide of Vietnam
a) Target account coverage:
 Coffee Shops –Schools-Airports & Tourist Spots-4-5 star Hotel & Resorts-High End Restaurants
 Telecommunication-Real Estate-Airlines-Education centers-Corporate account like Auto show room
 Fast food centers-Hospitals -Media agencies
b) Target key contact persons & Dealing with:
 75 % of CEO/Director/Managing Director/Manager/Owner
 20% of Supervisor

5.  5% Staff
c) Sales & Marketing tools
 100% direct selling and dealing with top key customers accounts in assigned market area coverage.
 55% Direct contacts and support sales team to get business for whole team
 45% Indirect supporting and training sales team to close business
2007-2009
(02 years) Director of Sales & Marketing - Chicilon Media –Top Digital LCD-LED Media in Vietnam –Vina Capital
Investment Fund Group (Sales & Marketing and Airport network setting up)
In January 2008, DFJ Vinacapital, one of the world’s top venture capital management companies, funded additional
strategic investment to support Chicilon Media’s development.
Based on an audience - centric approach, Chicilon Media is committed being the premier provider of out-of-home
LED television advertising and in-elevator poster frame advertising solutions in Vietnam. With its rapid expansion,
Chicilon Media currently reaches a market that includes more than 1,200 high-rise buildings, 14 airports, 100 higher
premium hospitals, 29 public traffic stations, and 34 supermarkets. At present Chicilon Media’s penetration represent
over 70% of all out-of-home LED media sources with its 6,000 LED TVs and over 60% of all in-elevator digital
poster frame media sources with its operated 6,000 digital frames.
Chicilon Media has become the nation’s most effective branding & message delivery bridge with 10-million daily
impressions.
Achievement :
 Increased sales volume from 150% to 175 % monthly and achieved big contracts with top 50 Joint Venture-100%
foreign investing owning companies, local companies in Vietnam
 Suggested new digital products, Online marketing, LEDs, LCD screen media, projects that increased earnings by 50%.
 Built up sales team as professional team in media & Advertising industry.
 Achieved good suppliers & product chains.
 Maintaining and building up very good client rapport database both clients and freelance team.
 Build up very good client rapport with most of key corporate accounts, Governments, 100% foreign owning & joint
venture corporations.
 Direct managed 15 sales managers & executives
a) Target account & Customers coverage:
 Beverage-Banking –Electricity –FMCG -4-5 star Hotel & Resort-Real Estate -High End Restaurant
 Telecommunication -Pharmaceutical & Hospitals -Cosmetic -Education center -Media & Television channels
 Media agencies
 75% International media & advertising group & 25% of local group
b) Target key contact persons & Dealing with:
 75 % of CEO/Director/Managing Director/Marketing Director
 20% of Assistant Brand/Band manager & Activation Manager
 5% Marketing staff & Expert

6. c) Sales & Marketing tools
 100% direct selling and dealing with top key customers accounts in assigned market area coverage.
 55% Direct contacts and support sales team to get business for whole team
 45% Indirect supporting and training sales team to close business
2006-2007
(02 years)
Central Branch Director (In charge Central Region, from Nha Trang, Qui Nhon, Quang Nam, Danang , Hue
& Quang Binh city ) for Tan Khoa Wines & Spirits Group, the biggest wines and spirits distributor in Vietnam
(Sales & Marketing & Branch Operation )
a) Achievement :
 Developed new sales system for Tan Khoa in central region Vietnam
 Developed most of key restaurants, bars, pubs, Super market, Shopping malls, Wines & Spirit whole-retail
shop, Airports, 4-5 star hotel &Resort, Entertainment complex for Tan KHoa Group
 Set up good central region Sales & Marketing team of Sales & Marketing Managers & Executives.
 Successfully worked with new 250 top clients for Tan KHoa Group, Especially building up key sales system
of Airports, key restaurants & 4- 5 star hotels & resorts.
 Increased 65% total sales revenue and 20% of new top customer accounts for Tan Khoa, especially won
business from direct big competitors
b) Target key contact persons & Dealing with:
 85 % of F&B Manager, Director, General Manager , Owner
 15% of Supervisor
c) Sales & Marketing tools
 100% direct selling and dealing with top key customers accounts in assigned market area coverage.
 55% Direct contacts and support sales team to get business for whole team
 45% Indirect supporting and training sales team to close business
2004-2006
(02 years) Senior Sales & Marketing Manager - 5 Star Melia Sunrise Beach Resort (Sales & marketing operation & Office
management )
Achievement :
 Increased sales volume up to 56%.
 Expanded sales team from 10-20 representatives & directly managed 09 sales Managers & Executives.
 Tripled division revenues for each sales associate.
 Expanded sales to include mass-market accounts.
 Built up very good relationship with both travel agents and corporate accounts.
 Setting good relationship with government officials & key corporate accounts.
a) Target Corporate account coverage:
 Beverage –Banking –Electricity-FMCG –Telecommunication -Key Gas & Oil -Pharmaceutical & hospitals

7.  Cosmetic –Food -Training center –Airlines -House Hold Product
b) Oversea Travel agent & Local Agent:
c) Government /Consulate & Business Association
d) Target key contact persons & Dealing with:
 55 % of HR Director/Admin Director/Director/manager
 45 % of Admin staff/Secretary/Event manager/Marketing Director
e) Sales & Marketing tools
 100% direct selling and dealing with top key customers accounts in assigned market area coverage.
 55% Direct contacts and support sales team to get business for whole team
 45% Indirect supporting and training sales team to close business
2003-2004
(01 year) Director of Sales & Marketing & Active Managing Director- 4 Star River Beach Resort Hoi An(Sales &
Marketing and Hotel management) :
Achievement :
 Increased sales volume up to 60%.
 Expanded sales team from representatives & directly managed 03 sales Managers & Executives and other 4 heads of
department and 85 hotel staffs, setting up F&B department for hotel
 Tripled division revenues for each sales associate.
 Expanded sales to include mass-market accounts.
 Built up very good relationship with both travel agents and corporate accounts.
 Setting good relationship with government officials & key corporate accounts.
a) Target Corporate account coverage:
 Beverage –Banking-Real Estate-Electricity –FMCG –Telecommunication -Key Gas & Oil -Pharmaceutical
 Cosmetic –Food -Training center
b) Oversea Travel agent & Local Agent:
c) Government /Consulate & Business Association
d) Target key contact persons & Dealing with:
 55 % of HR Director/Admin Director/Director/manager
 45 % of Admin staff/Secretary/Event manager/Marketing Director
e) Sales & Marketing tools
 100% direct selling and dealing with top key customers accounts in assigned market area coverage.
 55% Direct contacts and support sales team to get business for whole team
 45% Indirect supporting and training sales team to close business
2001-2003
(02 years)
Deputy Sales & Marketing Manager – Online Sales Manager , Inbound Dept- Cho Lon Tourist, Belonged Saigon
Tourist Group(Oversea Sales & Marketing operation)
In charge of Online Sales department of EU & American Market

8. 1996-1999
(03 years)
Managed 05 sales online staffs
Set up very good sales online team for company
Achieved 30% over sales target
Set up good rapport and relationship with 350 hotels & resorts
Set up good relationship with 520 Local-Oversea Tour Operators
Build up good relationship with Tourism Authority & Government Officials & Heads
F&B & Guest Relation Officer - The First Luxury 5 Star Furama Resort & Spa (Food & Beverage department
setting up & Front Office Operation)
Achievement :
 Started from basic standards of hospitality industry.
 Got good chances to work in professional working environment and in beginning of career.
a) Daily contact and serve High income Corporate accounts from :
 Beverage –Banking –Electricity –FMCG -Real Estate & Telecommunication -Key Gas & Oil
 Pharmaceutical & Cosmetic -Food & Training center
b) Oversea Travel agent & Local Agent:
c) Government /Consulate & Business Association
d) Target key contact persons & Daily serving:
 35 % of Director/Director/manager
 65 % of High income customers both local & international visit and stay in resort
Education:
 B.A., Business & Administration
 B.A, English.
 On studying for Master course
 Basic Spanish speaking & Japanese
 Thomson Medical Center’s Management & Project management training courses
 Hanh Phuc Hospital- Thomson Medical Tranining in short opening & grand opening period
 Certificate of Hotel Management & Services (Furama Hong Kong).
 Certificate of Leading & Management skill by ACE Australian Management & Consultant group.
 Certificate of Selling & Communication skill by six senses group.
 Certificate of Selling development by Six senses Group
 Certificate of hospitality management by Six senses group
 Receiving Orientation & training courses from Thomson Medical Center Singapore, Sofitel Group, Six Senses, Furama
Group, Vina capital group….
 Attended other training courses and international trade show in Thailand & Singapore.
 Attended ASIA Forum in Japan 2013, Invited by Ministry of Foreign Affairs of Japan & Vietnam
 Attended ASEAN-JAPAN YOUNG ENTREPRENUERS FORUM, Invited by Ministry of Foreign Affairs of Japan
& Vietnam
 Attended short aboard training- trade shows
Interest  Doing charity works
 Sport activities