1. ALFONSO GONZALEZ NISINO
Paseo de la Luna 455-12, Solares Residencial· Zapopan, Jalisco, México C.P. 45019 · alfonsogn@gmail.com · (52) 1 33 16 01 58 19
_____________________________________________________________________________________________________
PROFESSIONAL EXPERIENCE
(May 2015- Actual) PPG INDUSTRIES – COMEX (INDUSTRIAL / HPC / PMC)
Business Development Manager
 Responsible to develop new Industrial/ HPC/ PMC channels trough the Distribution net of Comex on Pacific and
West areas.
 Training on Industrial Coatings and PMC to dealers, sales managers and dealer store associates.
 Responsible for a +20 million annual sales budget.
 Specification on Industrial/ HPC/ PMC (Marine, Industrial, Food Processing, Flooring, Waste Water Processing
and Mining).
 Report straight to Industrial Coatings sector Director.
(2013- May 2015) PPG INDUSTRIES (AF / PMC)
Business Development Manager
 Responsible to develop new AF and PMC dealers on Pacific and West areas.
 Training on AF and PMC to dealers, sales managers and dealer store associates.
 Responsible for a +10 million annual sales budget.
 Specification on AF Jobs (residential, commercial, hotels) and PMC (Marine, Industrial, Food Processing,
Flooring, Waste Water Processing and Mining).
 Design of the US PPG AF product portfolio for Mexican market.
 Report straight to PPG USA south zone management.
Main achievements:
 Creation of 12 new master distributions.
 Accomplish of the 128% of my annual budget
 Training of several number of managers and sales agents.
 Recruiting of important human assets for PPG.
 Specification of many important jobs.
(2011-OCT 2013) PINTURAS VALMEX
SPECIAL PROJECTS MANAGER
Responsibilities:
 Strategic raw material procurement in Mexico, such as solvents, pigments and Nitrocellulose.
 International Procurement of raw materials and machinery (China, USA, Brazil).
 Joint ventures and negotiations with strategic companies, such as Pemex petrochemicals, shipping companies,
Home Depot, PPG, BASF, Clariant, etc.
 Freight forwarding and international logistics control, including dangerous goods shipments.
 Sales and project development of large dimension projects
 Export sales of finished products to South America.
Main achievements:
 Large scale sales in architectural and industrial projects in companies such as Peninsula Group, Innova Group,
Bimbo Group, Iberostar Group and Vitanoval Group, between others.

2.  Prospection and activation of new accounts to introduce the manufactured products in different states such as
Jalisco, Colima, Guanajuato, and Sonora.M
 Exportation sales to Bolivia, Guatemala, Peru, Colombia and Nicaragua.
 Introduction of the different product lines to new accounts in Mexico.
 Increase of sales in different geographical areas, such as beaches, deserts and very humid environments.
 Cost reduction on raw materials and machinery.
 New international procurement sources of raw materials and machinery.
(2010- 2011) TABLEROS Y CHAPAS DE JALISCO
International Procurement Manager and Special Account Manager
Responsibilities:
 International procurement of forestry machinery, raw materials and finished products in China, Malaysia,
Indonesia, Taiwan, United States and Canada.
 Sales of forestry raw materials and finished products in Mexican accounts, both industrial and distributors.
 Technical training of sales Force.
Main achievements:
 Cost Reduction on Forestry Raw Materials, Finished Products and Machinery
 New International Procurement Sources in Forestry Raw Materials and Machinery.
 Increase of sales,customers and introduction of different sales system.
(2008-2010) PORT WOOD INTERNATIONAL
Mexico´s Operation General Manager
Responsibilities:
 Direction of the Sales Force in the different sales routes in Mexico, based in Guadalajara, reporting to the
Director in San Diego California.
 Personal attention to core accounts in Mexico.
 Promotion of new products to regular and new customers.
 Sales force technical training and mentorship.
 Quality claims attention.
Main achievements:
 Increase of sales volume (from 20 monthlycontainers to80 monthly containers in average)
 Expansion of the product lines.
 Position of the Brand in Mexican market.
(2005-2008) GRUPO CG MADERAS
International Procurement Director and Strategic Accounts Manager
Responsibilities:
 Raw material procurement to produce plywood and laminated boards in; USA, China, Indonesia, Malaysia,
Canada, Brazil, Costa Rica, Peru, Ecuador andSpain.
 Joint Ventures and cooperations with foreign Countries companies, such as Columbia Forest Products,
Commonwealth- Husky Veneers, Besse Veneers, Bolkhe Veneers, Boise Group, Georgia Pacific, EndesaBotrosa,
TriplayAmazonico, among others.
 Constant travel to the main forestry industry shows such as Atlanta, Shanghai, Guangzhou, Valencia andLigna in
Germany to make contacts and bring new products to Mexican market.
 Supply chain management for the plywood and laminated boardsplant in Queretaro.
 Sales of different raw materials to plywood and furniture manufacturers in Mexico.
 Export Sales to Peruand Ecuador.
 Main achievements:
 Increase of the procurement volume of the company.

3.  Cost reduction in many product lines, raw materials and finished products.
 Sales increase in core accounts of the company.
 Joint venture and exclusive distribution with Columbia Forest Products (Largest rotary veneer producer
worldwide and one the main plywood producers in North America.).
 Joint Venture and exclusive distribution with EndesaBotrosa of Ecuador, and TriplayAmazonico in Peru.
 Supply chain management reduction costs, from origin to final user.
EDUCATION
1999-2004 INSTITUTO TECNOLOGICO DE ESTUDIOS SUPERIORES DE MONTERREY, GUADALAJARA
JALISCO, MÉXICO.
 International Trade Bachelor’s Degree
2004 FUDAN UNIVERSITY, SHANGHAI, CHINA.
 Doing Business in China.
 Advanced Logistics.
2013 Corrosion y control NACE Mexico
Coatings inspector level I, number: 694543
_____________________________________________________________________________________________________
Extra Information:
Languages:
 Spanish (Native)
 English (1000% written and spoken)
Hobbies:Tennis, Cooking, Traveling, Reading.
Any additional Information upon request
Updated: May 26, 2015.