Venture-lab project: Tecnology Enterpreneurship 2012

1. Estimating the Market Size
for launching a new application

2. Device USERS
Number of sold iPhone:
218 million units.
Number of sold iPod Touch:
60 million unit.
Number of sold iPad:
67.1 million units.*
* Apple Reports Quarter Results.

3. Cooking • 22, 755, 800
Potential USERS Result people
People interested in
cooking serched
through Facebook • United States, Canada,
advertisong tool in the Ireland, United Kingdom,
category Cooking Australia, India,
Who live in Pakistan, Phillippins
• 18 and older
Aged

4. Cooking
• 59, 762, 360 people
Potential USERS Result
People searched in
the category iPad/
iPhone
•United States, Canada, Ireland, United Kingdom, Australia,
India, Pakistan, Phillippins
Who live in
Thus, 1 out of each
4 iPhone/iPad users
are interested in
cooking (data • 18 and older
considered only in Aged
English-speaking
countries).

5. CUSTOMER’S VALUE
An iPhone or
iPad device costs $1 for an app reasonable price
is $400-700

6. SELLING SYSTEM
based on in-app purchase
Pays for
additional
Paly s with packs and
is and options
tests it
The
customer
gets the app
for free

7. MARKET SIZE CALCULATIONS
345 million of devices
1 user per each 4 devices
makes 86.28 million users
21.57 million users interested in cooking
1 out of 4 device users are interested in cooking
$1 in-app
10% of the users will do this in-app purchase
while 90% will just use the free version
$2.16 million