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GlobalGiving Online Fundraising Workshop Presentation
- 1. Online Fundraising for Development Organizations Contact: Alexis Nadin [email_address]
- 3. What is GlobalGiving? A website that helps organizations raise money to help their communities. We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
- 7. Now tell us about YOU!
- 9. 1.8 billion people use the internet Can they find you online? Are you reaching out to them online?
- 11. 26 million Twitter users
- 17. Your network: 10 Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor Mom Dad Best Friend Cousin Co-worker Classmate Pastor Neighbor Volunteer Donor
- 24. The Internet is about interacting… & dialogue!
- 25. Engage People BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman
- 28. Break
- 30. YOUR ORGANIZATION Credit/debit cards, checks, PayPal, bank wire transfers, stock transfers, private equity shares (tax-deductible) $ & donor info ( monthly ) Project Updates (quarterly) E-mail Donors
- 34. Gift Cards
- 35. Registries
Hinweis der Redaktion
- We make it easy for you to receive donations from your donors, family, and friends by providing you with project pages where you post your organization’s needs, plans, photos, and fundraising goals.
- So, why is GlobalGiving here? Why are we interested in working with you? Well, over the years, GlobalGiving has developed a unique set of skills in online fundraising and donor management and we believe that we have a platform that can help organizations like yours all over the world. We believe in the work that our project partners do. The organizations that we work with are providing clean water to communities that lack basic water and sanitation, they are educating orphans, providing microloans and job training to unemployed men and women, and they’re changing the face of their communities. Our mission is to support the work of our partners by helping them raise the financial support to keep serving their communities.
- So, what tools are available for online fundraising?
- What is twitter? Micro-blogging platform You send updates or “tweets” up to 140 characters Your tweets are received by your followers – people who opt-in to receive your updates You receive Tweets from people you are following Unlike Facebook, following is not always reciprocal Twitter is now the 2 nd most popular social network
- Individual donors —People who have given money to your organization Organizational donors — Companies, governments, international organizations, churches, etc. that have contributed to your organization Volunteers and co-workers Beneficiaries —People that have been helped by your organization Community members - Do you belong to a church, mosque or even book club? Include members in your network! Local business leaders Local media - Radio, newspaper, television, online news companies that deliver news to the people Friends and family! – these are your biggest advocates!
- Your facebook friends are in your network!
- Ask your networks to pass your message along to their friends, family and networks. PLAY NETWORKING GAME!
- This means that people are more likely to give when asked by someone they know or are close to. People give because they care about YOU and why this cause is important to YOU.
- Make these things accessible to your network so that they can advocate on your behalf!
- Short: PEOPLE DON’T READ No acronyms or jargon (if your organization is called women’s microfinance initiative, write that out in the beginning, people won’t know what WMI means!) Relatable – make sure people understand the context, the reason for the project and/or program that you are implementing Personal – tell why this story is touching to YOU, get your donors, supporters and volunteers to tell their networks why your organization touched their lives
- Easy to share on soc. Media sites
- $310k in ‘09