What influence does social media have on the Art Market? In 2018, the digital aura can be mapped, measured, and shaped. This is what Alexia Guggémos, art critic and influential marketing consultant, has been studying through her Social Web in Contemporary Art Observatory, Smiling People, since 2011, in partnership with Talkwalker. After having published a guidebook: « An Artist's Guide to Social Media », she accompanies with pedagogy the artists, gallerists, and leaders in their digital leadership. www.smiling-people.com

1. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY
0
By alexia_guggemos
WHAT INFLUENCE DOES SOCIAL MEDIA
HAVE ON THE ART MARKET?
#TalkingGalleries #ParisGalleryWeekEnd2018

2. THE DIGITAL WORLD ECOSYSTEM OF CONTEMPORARY ART
AN ONGOING SURVEY
10 KEY EVENTS
BY THE SOCIAL WEB
IN CONTEMPORARY ART OBSERVATORY
&
TALKWALKER
a company indexing more
than 150 million local and internaOonal websites

3. ART COLLECTOR
The Philippe Méaille CollecCon stands out as a remarkable
representaCon of Conceptual Art
1/10

4. Yusaku Maezawa CollecCon:
In May 2017, the acCvity for Basquiat peaks at +500%
2/10
ART COLLECTOR
BASQUIAT PICASSO

5. ARTCOLLECTOR ARTLOVER ARTDEALER
+140% surge in the Art collector communiCes 3/10
ART COLLECTOR

6. Artcollector vs Artlover
Men sCll represent 60,3% of Art collectors
4/10
Men Women
ART COLLECTOR

7. ExhibiOon
Living room
Bed room
Gallery
ART LOVER
5/10
Instagram: 42% of photos are shot in museum exhibiCons,
and 7% in art galleries

8. Instagram: Photos with faces get 38% more likes 6/10
And shades of blue appeal 24% more than red
ART LOVER

9. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY
8
@gucci, featuring 24 millions followers on Instagram
Art & Fashion inspiraCon
7/10
Artwork
ART LOVER

10. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY
9
@museelouvre, featuring 1.6 million followers on Instagram
is the ambassador of French Culture
8/10
ART LOVER

11. Online reputaCon & Art market Insight: 100,000 arCst profiles
ART DEALER
9/10
Maurizio Ca?elan

12. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY
11
10/10
Discover the online world of art: Artsy phenomenom
ART DEALER

13. BY THE SOCIAL WEB IN CONTEMPORARY ART OBSERVATORY 12
A French art criOc, Alexia Guggémos is
invesOgaOng the current phenomenon of art in
social media and its growing influence.
www.smiling-people.com
THANK YOU
FOR YOUR ATTENTION