it is in Qatar, and in Dubai, that the company Licorne Gulf, owned by Alexandre Katrangi and Irina Duisimbekova received the award or the best investment and fundraising company for the year 2023. It is an active international company that promotes investment and provides financial funds to entrepreneurs wishing to develop.

1. Achieve your marketing goals JUNE - JULY 2023 | mecs.design
FEATURES / PHIL BEDFORD&FREDDIE PULLEN ON HOWTO NETWORK BETTER
AMY CHAMBERS - LEADERSHIP V.I.R.T.U.E.S. | CORINA GOETZ | TAMARA BERRINGTON
FEATURES / SAUDI MANUFACTURING SHOW | JUNE &JULY EXHIBITION DATES
The Founders:
Alexandre Katrangi
Irina Duisimbekova
Licorne Gulf Ltd

2. BECOME A MEMBER
OF THE BRITISH
BUSINESS GROUP
DUBAI AND NORTHERN
EMIRATES!
The British Business Group Dubai and Northern Emirates
is a membership organisation that supports companies
and individuals from the UK with existing business interests
in the region and those new to the UAE. Our membership
consists of British-owned, Dubai-based companies, UK
registered organisations, UK passport holders and brands
that support British business.
Through a considered and strategic calendar of events, the
BBG ensures high quality networking opportunities, market
knowledge sharing, valuable engagement opportunities and
exclusive experiences for our members.
The BBG provides an ecosystem that goes beyond Dubai,
to the wider GCC and through the British Chambers of
Commerce’s Global Business Network reaching and
providing international exposure and opportunity for
our members and stakeholders.
For more information, please contact the BBG business
team: info@bbgdxb.com
Founding Sponsors Annual Partners
Email: info@bbgdxb.com
Website: bbgdubai.org
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2
Welcome to the June-July edition of Yalla! magazine. With temperatures soaring
across the Gulf, June, July, and August tend to be the quietest months of the year
for events. But there are still some notable expos taking place, from the Saudi Food
Expo, to the Saudi Manufacturing Show - and 20 events in our listings this issue.
Networking expert, Phil Bedford joins Freddie Pullen on the Into The Desert
podcast. Phil explains why so many people get frustrated with networking and
quickly give up - when it could make such a difference to their business or career
paths when done correctly.
Founders, Alexandre Katrangi and Irina Duisimbekova, share their experiences
at Licorne Gulf, an investment firm with activities spanning Qatar, Bahrain, Saudi
Arabia, the UK, and Switzerland.
Tamara Berrington writes about the impact of good quality rest on our well-
being and productivity.
International Bestselling Author, Amy Chambers, shares her V.I.R.T.U.E.S
framework for exceptional leadership.
Corina Goetz brings you a roundup of Arabian Gulf news, facts and events.
And in the studio, we’ve been exploring some of the latest updates from
Adobe, in the form of Photoshop Beta. Released at the end of May, this version
introduces cutting-edge AI that can generate imagery from text commands.
Marisa Manns Keith Manns
Enjoy the summer! Our 6th issue will be out in August.
Marcus Manns
HELLO
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twitter.com/mecsdesign
facebook.com/mecsdubai

3. CONTENTS
Events Features
6
Upcoming
TRADE SHOWS
8
Profile:
SAUDI
MANUFACTURING
SHOW 2023
FACTS + STATS
10
SUCCESSFUL
NETWORKING
IS ABOUT EARNING
GOODWILL
16
THE FOUNDERS
ALEXANDRE KATRANGI
& IRINA DUISIMBEKOVA
28
THE POWER OF REST
34
LEADERSHIP MATTERS
42
GULF NEWS
ROUND-UP
from Corina Goetz
RELIEF WORK IN
Yalla! newsletter is produced by Middle East Creative Services
(www.mecs.design), a trading name of Global Printhub Ltd. Company Number
12766881. Registered in England&Wales. 20-22 Wenlock Road, London, N1 7GU.
Work
46
IN THE STUDIO
PHOTOSHOP BETA
48
OUR WORK
1001 NIGHTS
EDUCATIONAL
PROGRAMS

4. START
TRADE SHOW
DATES
6 7
6
06/07/23
HEALTHTECH INNOVATION
SUMMIT&EXPO
5-6th June/
htisummit.com
WORLD PHYSIOTHERAPY
CONGRESS 2023
2-4th June/
wp2023.world.physio
JEWELS OF EMIRATES SHOW
1-4th June/
jewelsofemirates.ae
SAUDI FOOD EXPO
2023
5-8th June/
saudifoodexpo.com
INDIA PROPERTY SHOW
10-11th June/
dwtc.com/en/events/
india-property-show-2023
SAUDI CONSTRUCTION
EXCELLENCE SUMMIT
4-5th June/
scesummit.com
IDC SECURITY
ROADSHOW KSA
5th June/
idc.com/mea/events
GLOBAL PROJECT
MANAGEMENT FORUM KSA
12-13th June/
gpmf.sa
DIGITAL HEALTH
CONFERENCE KSA
14th June/
digitalhealthmena.com
HIVE FURNITURE SHOW
14-16th June/
hivefurnitureshow.com
SAUDI PRINT&PACK
12-15th June/
saudi-pp.com
THE SAUDI FOOD SHOW
20-22nd June/
thesaudifoodshow.com
JUNE/JULY SCHEDULE
7
HRSE HR SUMMIT AND EXPO KSA
19-20th June/
informaconnect.com/hrse-saudi
MEET ICT BAHRAIN
4 -5th July /
meetict.com
MOMMY&ME EXPO
11 - 14th July /
mommyme.events
INTERNATIONAL
CONFERENCE ON LANGUAGE
21 - 23rd July/
expo-centre.ae
GLOBAL TECH SUMMIT
17 - 18 July /
globaltechsummit.com
SAUDI MANUFACTURING SHOW
25 - 26th July /
saudimanufacturingshow.com
INTERNATIONAL NURSING
RESEARCH CONGRESS
20 - 23rd July /
sigmanursing.org
WORLD VAPE SHOW
21-23rd June/
worldvapeshow.com

5. 4000+
delegates
8
SAUDI MANUFACTURING SHOW
25th - 26th July /saudimanufacturingshow.com
The manufacturing sector in the Kingdom of Saudi Arabia has witnessed
massive expansion over the years as economic diversification has
become priority on the national agenda.
The manufacturing sector will play a vital role in realizing the Saudi Vision
2030 and is expected to be its greatest driver of economy.
Manufacturing digitization is one of the key pillars of Saudi Arabia’s
industrial development plan. Digital Transformation has transformed all
aspects of manufacturing, touching not just processes and productivity
but also people.
PROFILE: SAUDI MANUFACTURING SHOW 2023
200+
exhibitors
500+
speakers
9
800+
investment
opportunities
STATISTICS

6. 11
Into the Desert Podcast recently had the opportunity to interview Phil Bedford, a
networking expert on a mission. Phil is a business coach and a certified Professional
Behavioral Analyst and NLP Master Practitioner. He runs the UAE franchise of
Asentiv, a business consulting and coaching agency based in Switzerland. In
conversation with Freddie Pullen, he explains that networking is misunderstood
and undervalued by most people. He shares his views on why that is, and how you
can succeed with a simple shift in perspective and a more human approach.
Phil moved to Dubai 25 years ago, with a job in real
estate sales. Being a commission-only role, he was
effectively self-employed from the very beginning.
And having spent some time studying in Spain, his
hobby of salsa dancing in the UK quickly became
another entrepreneurial outlet in the UAE. Within
the first six months, he had begun teaching salsa
four to five nights a week. He later began a kite-
surfing business too, on the back of another hobby.
10
INTO THE DESERT INTERVIEW WITH PHIL BEDFORD
Phil was successful in sales but didn’t immediately
recognise why. Sales were happening organically. He
wasn’t cold-calling, he wasn’t aggressively selling,
and he wasn’t advertising. Yet his sales pipeline was
full of people.
It wasn’t until Phil joined Business Network
International (BNI) in 2006 that he recognised
why. He was a top salesperson that had never
trained in sales and had never cold-called. He was
converting people because he was networking. He
was developing a steady stream of business from
his social networks, built up by his side businesses
teaching salsa and kit-surfing. It just hadn’t been
labelled ‘networking’ until that point.
Successful Networking
is about earning
goodwill

7. He believes networking
is widely misunderstood.
Or at least greatly
underestimated.
12
Learn to network effectively.
Phil quickly became proactive about the process
from there on, delving into the science of
networking. It was to be deliberate rather than
accidental. He branded himself the Rebel Networker
and was appointed BNI’s Regional Director for the
Middle East in 2007. This involved setting up multiple
networking groups and training BNI chapter
directors and members.
One reason for that could be that it’s hard to value
in monetary terms. To demonstrate, Phil gives a
hypothetical example. Imagine you are given 2
hours with the U.S. President, and you are offered
$500,000 to invest in your business, or you can have
help from his network and ongoing goodwill. The
value of networking may be intangible and hard to
quantify, but Phil is adamant that you should always
choose the network.
13
INTO THE DESERT INTERVIEW WITH PHIL BEDFORD
Another reason that people can misjudge
networking is that it takes time. There’s delayed
gratification and no obvious sign of when your
efforts will bear fruit. You may be regularly
attending events, meeting people, and doing
follow-up activities. But you don’t necessarily know
when that will convert into new business. Notice that
some of the most connected people in the UAE, for
example, are people who have been residents for 10,
15, or 20 years. And that’s what is commonly called
‘experience’ in the Middle East. Of course, a small
business owner typically has just 1 or 2 years. They
need to get the ball rolling quickly, so they’ve got to
be strategic and fast-track their networking efforts
in months, rather than years.
There’s also a sort of complacency. If you talk to
people about networking, they often think they
recognise its importance and think they already
have contacts. Phil sometimes sees this with former
CEOs who start their own businesses. They have a
lot of confidence that their existing network will help
them, but in reality, those contacts all belong to one
tight-knit group. They might be former colleagues,
for example, where everybody was in the same
office. So it isn’t a broad, diverse set of contacts. In
reality, you should start by asking yourself the right
questions. Who in your local market would be in a
position to ethically help you? And how do you build
those connections?
Then learn to network effectively. There is a right
way to start a partnership with somebody: Give
rather than take. Understand the basic human need
to reciprocate and approach networking with the
goal of enriching the other person. It’s not about
“What can I get from this person?” but rather, “How
can I be of use and value to them? How can I leave
that person more enriched?” That value doesn’t
need to be confined to the business arena either.
You might connect them with a friend who shares
their interests or leisure pursuits.

8. 14 15
The important thing is to put the energy in and
invest in networking. The effect is very different
to turning up to an event, handing out business
cards, trying to sell to each person and moving
on. Particularly in Dubai, there’s an attitude that
networking is a numbers game. That it’s about
getting around to see everyone at an event. A
company will give a salesperson a set of business
cards, tell them to go to these events, give out as
many cards as you can and then call them all. The
fact is, that’s cold-calling face-to-face, which nobody
should be doing.
Instead, Phil says you should resist the urge to sell
immediately. If you try to sell to everybody you meet
at an event, people are going to avoid you. But if you
can change the dynamic of your interactions so that
your focus is on enriching every person you meet,
certainly people are going to warm to you.
This is a better approach all-round and the numbers
prove it. We know from sales statistics that, in general,
only 1 to 2% of people are ready to buy at any one
time anyway. That puts the immediate sales pitch in
perspective. Then, we also know that for someone to
convert you generally need to follow up 8 to 12 times,
historically. Firstly, most salespeople only follow up
once or twice before giving up; 85% stop after just
two calls. But more importantly, it shows why you
need to foster longer-term relationships.
Talk to people and get to know them. Don’t try
to sell them anything right away. After 5 or 6
conversations, they might express an interest in
buying from you. When you keep following up, you
keep adding value, and you keep thinking about
how you can enrich these people, and you show that
you’re professional, people will buy when they are
ready.
Freddie Pullen
Founder
Into The Desert Podcast
Co-Founder - Studio Nu
INTO THE DESERT INTERVIEW WITH PHIL BEDFORD
Remember that it’s a human being that you’re
talking to. Ask questions and learn about them.
Listen intently and think of ways to offer value
wherever possible. Phil is enthusiastic about
business cards and uses them to jot down notes
after conversations. He divides the cards into
It may be widely misunderstood, but networking needn’t be complicated.
It’s about building trust and maintaining relationships, with the goal of helping
each other. Do that successfully and you’ll make true connections that will help
your business grow.
two categories: one for people he had a good
connection with and another for those with whom
he didn’t. Most important of all, he follows through
by reviewing those notes and providing some sort of
support to those new contacts.
Phil Bedford
Founder & CEO
The Rebel Networker

9. 17
16
The FOUNDERS
INVESTMENT SECTORS
Energy
Finance & Fintech
Tourism
Industry
Sport
Life Science
Licorne Gulf is a Capital Raising and Mergers&Acquisitions corporation
with an international presence in the USA, Europe, MENA and GCC,
providing investment services for start-ups, SME’s, Family Businesses
and Fortune 500 companies. We speak to the company’s two founders,
Alexandre Katrangi&Irina Duisimbekova, about their startup journey and
motivation.
What inspired you to start your business?
What were the motivating factors behind that decision?
My youth and early travels also motivated me
to be an explorer. This year, as I celebrate my
49th birthday I have travelled all over the world
and I am still discovering. And I still want to
discover more, because our world, despite some
of its faults, is fascinating. I find the meeting
of cultures, peoples, and experiences is an
absolutely magical adventure, and I believe it’s a
necessity.
I Alexandre
I was lucky enough to be born into a multicultural
and multi-faith family in the 70s. Even before
globalisation became a buzzword, our family
was already present in several countries. Being
born in Paris, I grew up between Paris, Saudi
Arabia, and the United States, where I could get
exposure to international business.
Not that my family was in business. My father was
a surgeon, and my mother a professor, but to talk
about ecosystems and travel; that old adage that
travel trains youth... It turned out to be true!
From my adolescence, and from the moment I
passed my baccalaureate, I immediately wanted
to continue to contribute to international
exchange - to build something, to participate in
the construction of projects which often change
the face of a city, a country, or a population.
Because the realisation of industrial, financial,
sporting projects, or infrastructure projects
can enormously change the philosophy and the
sociology of a city.
I Irina
Being a product of a multicultural and multi-
faith family of Russian-Kazakh origin, I studied in
several countries - in the UK, Russia, and France,
where I finally set up with my parents. After
graduating from business school in London, I
enjoyed travelling and discovering new things
and opportunities all over the world. So my
inspiration to start my own business came from
this desire to be free, to manage my personal
time and achieve financial independence without
any constraints.
ALEXANDRE KATRANGI
& IRINA DUISIMBEKOVA

10. THE FOUNDERS
18 19
LICORNE GULF LTD
What have been some of the biggest challenges
you’ve faced since starting Licorne Gulf?
I Alexandre
Oh, there have been many...!
Obviously, when you start a company, and this
is what I tell our clients today, even if you have
a goal, a strategy or a vision, you will eventually
realise that this only represents 10% of the
journey you are going to make. You can’t foresee
the long road, as well as the different roads
and forks that your company will take through
synergies, painful experiences, new partnerships,
extraordinary encounters, and other avenues.
Of course, as new entrepreneurs, the first
challenge is and remains money. When you start
a company it’s firstly about keeping afloat. I
started with the few means I had, I accumulated
some professional consulting projects at the
same time, and as time went by I was able to
build a portfolio of friends, relationships, and new
contracts, which benefited us. The business is
now profitable and allows me to reinvest in our
project.
Moreover, I like your question very much,
because the common denominator in fact
always remains human. At the age of 20, I was
lucky enough to be present at a meeting in the
company of a great international businessman
who introduced me to European and African
heads of state. I remember one evening being
at a palace and having a well-known, extremely
influential head of state say to me - “Little one,
you know in life you will meet many people, but
never forget one thing: never kick your gardener
in the ass... Because you do not know what he
might become the following day!”
And indeed, I have kept to this adage throughout
my life. Myself, I have suffered blows and arrows
from all sides, that’s just the human nature of
individuals. But at the same time, the richness
of having been able to participate and meet a
multitude of positive, benevolent people who
wish with all their hearts to advance their vision
or project has been immense.
I Irina
Well, of course when you launch your business
you learn a lot through experience as you go. At
the beginning of your venture, you are a bit young
and naive, thinking that other people are here to
help to make you money! Big illusion!
Then you understand that the biggest challenge
that your young company will face, is unpaid
contracts. Many clients will try to abuse your
confidence, play on the terms of your contract
and you can lose hundreds of thousands of
dollars. The most important thing for our
company was to get proper legal advice and
prepare strong binding contracts that would
compensate for our efforts.
In particular, I am thinking of Members of the
Royal Families of Saudi Arabia, Bahrain, and
Qatar, our partners. We have been present in
these three countries for 25 years. They have
greatly contributed to our success through
their wise advice and their stature, enabling
us to access and trade in valuable industries at
the international level - in a changing region
at the heart of major economic and financial
movements today.
“The secret of success
is that one cannot do
things alone”.

11. THE FOUNDERS
20 21
LICORNE GULF LTD
What setbacks or failures have you encountered
along the way?
I Alexandre
Again, on this subject, I will put human nature
to the fore..., Indeed, in the past, we had already
built excellent relationships and partnerships
between several companies, with certain files
or certain entities generating revenues in the
millions, but it turned out that during the life
cycle of these operations, certain jealousies,
within the board of directors, or between
strategic partners or with clients, led to
dissension, misunderstanding very often, and in
particular a lack of listening...
I think that’s what affects the whole world the
most today, in particular the lack of listening
and the reluctance to read things thoroughly.
You notice that three-quarters of people, if you
send them an email today, from the 10 lines you
write they’ll pick up on perhaps 2 details. Nobody
listens to anyone anymore...
We have, in the past, tried to bring together
different talents within the same company during
our mergers, acquisitions, and financing; because,
as you know, the only secret of success is that one
cannot do things alone. It must be a collaboration
of several people, minds, and experiences that
contribute to creating something new. But it
turned out that very often, as is the case, everyone
had a different agenda and did not have the same
vision for the short, medium, and long term to
achieve a common goal.
Of course, there are also external factors that
can sometimes affect the business world, such as
meteorological disasters or the Covid pandemic,
which significantly slowed down a lot of business
and construction projects during those years. We
can also see today the chaos that exists in certain
regions of the world, where development plans,
especially when it comes to infrastructures, are
set up for several years only to be stopped at
some point due to conflicts or regional wars.
There is also the legal question, as we are seeing
today, of sanctions: certain countries or quality
investors operating with local companies suffer
the full force of sanctions, which, by law in their
country, impose a total embargo or the cessation
of their activities. This contributes to completely
destroying a whole strategic development plan
that may have taken three or four years to build.
I Irina
I would support what Alex said just above, human
nature is one of the most vicious factors that
you may meet along the way in your business.
Whoever these people are: clients, suppliers,
relatives, partners or simply “friends” - you may
face rumours from various people trying to
damage your reputation or label your business,
sometimes simply out of jealousy.
One of the other "sticks in the wheels", as I call it,
can be geopolitical conflict. For example, if you
had some contracts with Ukraine when the war
started, all such business would be discontinued.
Geopolitics can be one of the biggest hidden
points of failure in your business.

12. 22 23
How did you overcome those obstacles and
what did you learn from them?
Any particular lessons?
I Alexandre
The first lesson is to take a high view of things.
Obviously, when there are dissensions between
different people working on a project, it is
necessary at some point to take a high view,
listen to the arguments, and consider the
examples put forward by the individuals, in order
to establish a compromise acceptable to all.
And I would also say that there is a business
rhythm, a momentum necessary for each
transaction. Some of our clients, when they
follow us and the momentum we impose on
them, manage to have a linear approach to
presenting their project, structuring it, financing
it, and realising it.
Others—and these are the worst examples—are
those who work on a sawtooth basis, as we say
in French. ie. They advance for a while and then
suddenly everything is blocked for three months.
Then they go back to work for six months... Then
they take a break for a month, and it is extremely
difficult at that point to find them strategic
partners and investors, particularly because
there is an immediate loss of confidence as well
as a constant delay in the return on investment
and the realisation of their projects.
Presence is also important. We all do our best
to be present with our customers, investors,
and partners. Certainly, it is obvious that in
today’s world of technology, there are many
communication tools available, including the
popular Zoom meetings which everyone has
become an aficionado at. However, this does
not replace physical meetings—a fraternal and
friendly atmosphere can bring out so much
more when people get along and there is that
connection between people.
We are based, and our company is based in six
countries. We are constantly travelling around
the world because very often, especially in
board meetings or strategic decisions and
negotiations, there can be blockages. You may
have seen already, when these problems start
to be dealt with by email, WhatsApp exchanges,
or phone, things can go into all the essence and
become even more complicated than it was in the
beginning! That’s why we constantly recommend
to our interlocutors and partners punctual
monthly and weekly meetings, not only in offices
but during a dinner or a friendly reception,
during lunch - precisely so that the small details
that are to be calibrated, can be worked out in
a harmonious way... By the way, a famous writer
used to say, “The devil is in the detail!”
Time, trust and listening remain cardinal
elements of all progress.
LICORNE GULF LTD
I Irina
Yes learned a lot! I learned how to scan each client
quickly, but with due diligence that would lead to
fewer failures. Sometimes the client has their own
vision but it doesn’t match the reality, so you have
to explain how the whole system works and how
they can be more successful with your guidelines.
With more experience, you can almost instantly
predict which company has good survival chances
over the next three years and which startup will
stay at the dreaming stage. So we have developed
a lens through which we can easily determine the
feasibility of any project, and only then proceed
to the next step by presenting this company to
the network of our investors.
So the key is to always learn from mistakes,
analyse the client and the situation, and then
prepare the solution if there is any.
Can you share some of your successes so far?
I Alexandre
In the last 20 years, we have helped to achieve
partnerships and multi-billion dollar deals
with international oil companies, technology
companies, and sports clubs that we have set
up in golf, where we have found them strategic
partnerships and investors. Banking institutions,
to which we have contributed by bringing them
clients, dismantling entities, restructuring private
debt, and listing shares in well-known companies.
We have successfully worked with governments,
and our international lobbying actions have
enabled us to make strategic investment
decisions for some countries. In our 27 years of
activity, the list would be too long to include here;
however, there is a multitude of company names
and achievements that we have been involved
with on our website and in the press.
I Irina
To me, being successful is when people start
seeking out your services through different
channels or via recommendations from previous
clients. It’s when you notice “word of mouth”
spreading. Usually, with enough experience and
notoriety, clients are the ones who are chasing
you on a daily basis.
International Clients
Success rate
Successful cases
+500
78%
+100
THE FOUNDERS

13. 24 25
Along with that, on the human level, the
acceleration of the world and the acceleration
of communication and business systems mean
that there are fewer and fewer people who want
to respect the timetable of business. And this
means that today, as soon as a contract or a
presentation document exceeds 30 pages, or
even a simple e-mail exceeds 15 lines, people
have got into the habit, and three-quarters
of people have got into the habit, of reading
it diagonally, and finally find themselves in a
meeting asking questions whose answers were
already written in the document!
But this is how I see it with some of our
collaborators in Switzerland, England, or the
Middle East who have been with us for more
than 15 or 20 years. When we have to write to
one of our clients or a service provider, I tell
them to write a concise and simple email with
even a bullet point that doesn’t exceed 10 lines.
If you write a long and detailed report which is
extremely enriching for the business, the client
won’t even get halfway through.
Have you seen your business evolve and change
over time?
I Alexandre
Enormously, absolutely. The last 15 years
have seen numerous changes in the business
ecosystem, making it a lively period.
First of all, there are international regulations
such as FATCA, SAPIN, OECD, and others that
have been put in place and have been great
contributions to the structuring and the
possibility of filtering companies, financing, and
business. However, sometimes these regulations
have contributed to slowing down a lot of
business opportunities due to that infamous
international compliance.
There is also the involvement of large states or
large state-owned companies with unlimited
means that have changed the face of business
enormously in regions such as Africa, for
example, and the Middle East or the ballast
countries; this came with immeasurable means
to compete with a private sector, even if it was
already heavily established.
With the advancement of new technologies, of
course, we’ve seen the emergence of giants of
technology or industry, utilising technologies to
go faster, further, and in greater detail.
And, on a human level again, yes indeed, a whole
series of new jobs, as they say, can appear and
new professions can emerge, allowing a large
part of the world to be reached even in the most
remote villages; in this case, the Internet is truly
the great revolution of the last three centuries.
LICORNE GULF LTD
Has your startup experience with Licorne Gulf changed you?
As an entrepreneur, have you evolved with the company?
I Alexandre
I Irina
Absolutely, it teaches you life lessons almost every
day and builds your maturity and experience.
I have learned to analyse problems better and
bring about solutions in a more optimised way.
My approach to clients has changed, which is
helping me to save my time and theirs as well.
Self-confidence is also an important part of
the key success factors that one builds along
their business journey, by learning from social
interactions and meetings with partners and
clients.
Of course, as I say all the time, we learn from our
experiences and learn well; indeed, since the
beginning of our company, we have grown from
one country with three clients to now being in six
countries with an average of 30 clients per year,
and a total of 800 clients over the last few years.
We have gained in maturity, we have gained in
experience, we have gained in vision, we have
gained in partnership, knowledge of certain
markets that were at the time, totally unknown to
us, and knowledge in jurisdictions, and that has
taught us today to structure offers that are well
balanced. That can be interesting for some of our
clients, but after explanations and clarifications,
they themselves end up finding it absolutely
fair, logical, pragmatic, and efficient for their
industrial, financial and infrastructure projects.
On a personal level, of course, I have evolved and
I recognize that I go more directly to the point
with certain clients, perhaps having less patience
with age, and as I expressed above in particular,
for those interlocutors who are not receptive
to listening...I have always been surprised and
amazed by some of our clients who decide to
hire our services, pay us regularly, yet are not
receptive and do not want to listen to what we
tell them, only to fail six months or a year later,
coming back to us saying “I should have listened
to you...”This cycle has always fascinated me... so,
effectively, our years of business, development,
and success have taught us from the beginning
to try to explain and influence potential clients
or partners towards making good decisions by
always telling them to work on the three angles:
short-term, medium-term and long-term. And
by doing better, we can make sure he is receptive
and follows the path that we want to engrave
within his business.
Qatar Economic Forum in Doha 2023
THE FOUNDERS

14. 26
What advice would you give to other entrepreneurs
looking to start their own businesses in the Gulf?
I Alexandre
There is also what I would call personality, as
well as, once again, the darker side of the human
psyche. Namely, the envy of those closest to
you, whether it is friends or family... Having
experienced it myself, whenever you try to start
something in life, you will always have people
around you who will tell you, it’s not going
to work, you’re too far from being able to do
something like that, you don’t have the abilities,
etc. And I tell people all the time to move forward
no matter what. Yes, you will take hits. Yes, you
will have failures. But move forward on your idea,
move forward on your vision, move forward on
your project.
Besides, I have always coped using the Jim Lovel
adage: “There are people who make things
happen, there are people who watch things
happen, and there are people who wonder what
happened. To be successful, you need to be a
person who makes things happen.”
First of all, what I would say to any entrepreneur
is to move forward. As Churchill said during the
Second World War, “He who remains static has
already lost...” And in business, it’s exactly that:
we see a multitude of companies contacting us
to help them develop or find strategic financial
partners. Instead of diving into the pool and
then swimming with the movements - because
in business, there will always be movements.
Instead, they wait, think, and question without
ever starting anything, and without realising
that each question will always lead to a different
answer or a different option...
So, we always say to our entrepreneurs: when you
want to develop in a country or region, of course,
there are a multitude of solutions or options;
however, you can never do them all at once...
We, therefore, recommend that out of the two,
three, or four possible options, you choose one
and start it. It may not be the best, it may not
be the right one, it may even be the least good,
but at least start something and the life cycle
of your company begins. I always used to say “A
company is a living being-a being in movement--
and there will always be changes.”
In this respect, the key word is “adaptation.”
Throughout your life as an entrepreneur and
the life cycle of your company, you will have to
make choices morning, noon, and night; and it
is your capacity to adapt that will help you make
decisions and carry them out - since situations
will constantly change.
LICORNE GULF LTD
27
Alexandre Katrangi
Chairman & Co-founder
ak@licorne-gulf.com
Irina Duisimbekova
CEO & Co-founder
I Irina
It’s always challenging to start your own business,
it can be a daunting task. But with the right
mindset and approach, it can be a rewarding
and fulfilling experience. My advice for aspiring
entrepreneurs in the Gulf would be:
4. Embrace innovation because the business
landscape is constantly changing, and it’s
important to stay up-to-date with the latest
trends and technologies.
5. Lastly, persevere. Starting a business can
be a challenging and sometimes frustrating
experience, but perseverance is key. Believe in
yourself and your vision, and stay committed
to your goals even in the face of obstacles and
setbacks.
1. Conduct thorough market research before
starting a business. It’s important to
understand the market and competition. Doing
market research can help you identify gaps and
opportunities in the market, as well as potential
challenges and risks.
2. Create a solid business plan that will serve as a
roadmap for your business, outlining your goals,
strategies, and financial projections. It can also
help you secure funding and attract investors.
3. Assemble a strong team of talented and
dedicated individuals who share your vision and
values.
"You can choose to be successful
if you really desire it and you move
towards your goals."
UNITED KINGDOM - SWITZERLAND - QATAR - SAUDI ARABIA - BAHRAIN
THE FOUNDERS

15. 29
28
The Power of Rest;
Unveiling the Secrets to
ImprovedWellbeing
The Art of Rest
Rest can be difficult to define because it can look different for
everyone, but it is more than just sleeping or taking breaks
from work. Rest is a deliberate act of self-care that rejuvenates
our minds, replenishes our bodies, and nourishes our souls.
It encompasses various forms, such as quality sleep, leisure
activities, mindfulness practices, and relaxation techniques.
When we embrace rest as an art, we open ourselves up to a world
of possibilities that can profoundly impact our wellbeing and
productivity. Rest is any behaviour aimed at increasing physical or
mental wellbeing. It can be active, such as going for a walk outside
(I often find taking my dog for a little stroll helps me to reset), or
going for a swim. And it can be passive, such as taking 10 minutes
to sit down and breathe deeply. Regardless of how you choose to
rest, these daily behaviours can help you recover and recharge
from physical and mental effort. That is why better rest is linked to
better physical and mental health.
In today’s fast-paced, digital world, it is easy to get caught up in a
whirlwind of busyness. We become embroiled in the grind of work, family
responsibilities and often find ourselves juggling multiple tasks, chasing
deadlines, and sacrificing our precious downtime in the name of success.
However, there is a profound truth we often overlook. We need rest.
Rest is not merely a luxury but a vital component of our overall wellbeing
and productivity. Let us explore the transformative power of rest, unveil
its secrets and understand why it is essential for achieving a balanced and
fulfilling life.

16. 30 31
When it comes to relationships, rest can be
viewed as a source of nourishment. It provides an
opportunity to connect with loved ones and foster
healthy relationships. Quality time spent with
family and friends strengthens bonds, increases
happiness, and offers emotional support. By
prioritising rest, we create space for meaningful
connections and can build a stronger support
network.
The Marathon Runner
Imagine a dedicated marathon runner preparing
for the race of a lifetime. Their goal is to achieve
peak performance and cross the finish line
victoriously. They meticulously design their
training program, precisely tracking their mileage,
incorporating strength workouts, and adhering to a
strict diet plan. Their determination and hard work
are commendable, but there is one crucial element
they must never overlook: rest.
In the world of long-distance running, rest days are
just as essential as the training days. They provide
an opportunity for the runner’s muscles to repair,
rebuild, and grow stronger. Ignoring rest would
mean subjecting the body to continuous strain,
increasing the risk of injuries and burnout, and
ultimately hindering progress.
Just as a marathon runner’s body requires rest to
recover, our minds and bodies also need adequate
downtime to rejuvenate. Studies have shown
that short breaks and longer vacations enhance
creativity, problem-solving skills, and memory
retention. From a physical standpoint, adequate
downtime contributes to health by boosting
the immune system and promoting better
cardiovascular health. Engaging in restful activities
such as yoga, meditation, or simply spending
time in nature can also reduce muscle tension and
improve overall physical wellbeing.
Benefits of Rest
Similarly, in our pursuit of success and productivity,
we often resemble that determined marathon
runner. We set ambitious goals, work tirelessly, and
push ourselves to the limit. We believe that more
time spent on tasks equates to greater productivity.
However, without incorporating regular periods
of rest, our mental and physical faculties begin to
wear down, and our performance starts to suffer.
Have you found yourself busy trying to finish a
task, but you just cannot focus and keep making
mistakes? Try taking yourself away from your desk
for just 10 minutes of down time, whether it is to
have a cup of tea, close your eyes or go for a stroll.
When you come back to the task you will feel more
focused and recharged. Just as a marathon runner
may find themselves stuck in a training plateau,
facing a mental block or lack of motivation, taking a
step back and allowing time for rest and relaxation
can provide the much-needed breakthrough,
acting as catalyst for inspiration and innovation.
Rest rekindles our passion, fuels our imagination,
and allows us to approach tasks with a fresh
perspective. It is the delicate balance between
pushing oneself and allowing time for recovery that
leads to optimal performance and achievement.
THE POWER OF REST

17. 32 33
THE POWER OF REST
Prioritising Rest and Self-Care
So, how can you incorporate rest into your daily
routine? We make time every day to eat, take the
children to school, do the chores, run errands and
go to work. Why should rest be any different? Start
by finding a relaxation technique that works for
you. This could be meditating, practising yoga,
walking, listening to music, reading a book, or any
combination of these things. When planning out
your daily routine, find a consistent time to rest.
You could make time to meditate every morning or
have a relaxing bath before bed for example. Rather
than eating your lunch ‘al desko’ go for a short walk
during your lunch break and eat ‘al fresco’. Ok,
maybe not in the UAE summer, but you catch my
drift!
No matter what your schedule or task list may look
like, switching off and resting is vital to your long-
term health. Embrace the wisdom of the marathon
runner and stride towards your aspirations, not
forgetting that rest is not a sign of weakness but a
pathway to greatness and improved wellbeing.
Setting Boundaries. Learning
to Say No… Minus the Guilt
Learning to say ‘no’ and setting boundaries are
integral aspects of self-care and rest.
When we say ‘yes’ to every request and fail to set
boundaries, we spread ourselves too thin, which if
left unchecked, can lead to exhaustion and burnout.
By learning to say ‘no’ and setting limits on our
commitments, we conserve our energy and allocate
it to activities that truly matter to us. This allows
for better rest and rejuvenation, and ultimately,
productivity.
Setting boundaries also helps safeguard our
mental health. It allows us to establish limits on the
demands and expectations placed on us by others.
By saying ‘no’ to tasks or commitments that would
overwhelm us, we reduce stress and maintain a
healthier work-life balance. This contributes to a
more peaceful state of mind, promoting better rest
and relaxation.
And let us not forget that rest is not just about
physical relaxation; rest also promotes mental
and emotional rejuvenation. When we say ‘no’ and
set boundaries, we create space for reflection
and introspection. This time allows us to evaluate
our needs, desires, and goals, leading to greater
clarity and a stronger sense of purpose. Such
introspection can enhance our wellbeing and lead
to more intentional and fulfilling rest.
“But I don’t have time for rest, I should be working,”
I hear you screaming. Yes, it’s easy to fall into the
trap of feeling guilty when we take time to rest and
prioritise self-care.
Learning to rest without feeling guilty is not only
essential for our wellbeing, but also crucial for
maintaining sustainable productivity and overall
happiness. Recognise the importance of rest.
Tamara Berrington
Founder & Director
Tamkeen Training
Start by acknowledging that rest and self-care are
not indulgent luxuries, but essential components
of a healthy and balanced life. Just as a car needs
regular maintenance to keep running smoothly, our
bodies and minds require care and rejuvenation to
function optimally. Rest is not a selfish act; it is an
investment in our physical, mental, and emotional
wellbeing.
So, take a moment to breathe, relax, and invest in
the art of rest. Your mind and body will thank you
for it.
Tamara Berrington is a Learning and Development professional
and the founder of Tamkeen Training.
Tamara specialises in Corporate Wellbeing and Resilience and is
also a Menopause Wellness practitioner.
www.tamkeentraining.me
tamara.berrington@tamkeentraining.me

18. 34 35
I’ll never forget the first moment I really knew leadership mattered. I was 19,
working as a teller for a regional bank, and a group of executives came to visit
our office. The top-performing teller that worked next to me had been working
hard for years and was trying to earn a promotion to become a banker. In
advance, she was promised time with the executives that day to share her story
and earn their endorsement. She had put a lot of effort into that day- she had
purchased a suit to wear to work for that day and had gotten up extra early to
do her hair and practice what she would say. When the executives left without
saying a word to her, she fell apart. She cried in the back break room, and it was
at that exact moment, I made a promise to myself that if I ever was in a position
of senior leadership, nothing like that would ever happen on my watch. I vowed
to be better.
This happened 22 years ago, and I still remember it like it was yesterday. Since
then, I’ve spent over 2 decades observing, studying, and being in leadership at
all levels, including my last role as a COO.
I’ve created a framework for great leadership and put it into a book which was
released this past February and is called the 7 V.I.R.T.U.E.S. of Exceptional
Leaders: How to Become a Legendary Leader Who Transforms Teams. It became
a #1 International bestseller on Amazon. If you want to be a better leader, these 7
practices are essential for you to practice.
Leadership Matters;
How exceptional
leaders differeniate
themselves

19. 36 37
IN DEFENCE OF NON-INTERACTIVE MEDIA
1. VISION
All organisations want to accomplish great things,
and nearly all of them track and measure their
results. Problem is, all too many leaders spend way
too much time talking about the “WHAT” and the
“HOW”. What needs to be done, and how to do it.
What they fail to discuss is the “WHY”. The why is
where we inspire people, and not discussing it is a
total miss. Great leaders have a compelling vision of
a future reality that looks different than today. They
frequently talk about why it must be done; why
what the employees do actually matters.
Not only do they have this vision- but they share
it, communicate it, and talk about it constantly.
Great leaders eat, breathe, and live this vision every
day. They ensure that people know the “why”, are
excited about the “why”, and then know how they
individually contribute to the bigger picture. They
always make decisions in line with the greater vision
for the company or the team, and ensure there’s
real congruence between the vision statement and
what people do everyday and how they spend their
time. The best leaders in the world always rally their
teams around all three of the following things: the
vision (why), the mission (what), and a set of core
values (how). When employees fully embrace these
three things, they work with far more gusto- they
are more engaged, more self-driven, and more
excited to succeed; all on their own.
2. INVOLVE OTHERS
The best leaders know leadership is not about
them. Rather, it’s about others. Really outstanding
leaders involve their teams, their peers, their
partners, their clients, and as many people as
possible, in nearly everything they do. When you’re
in leadership, you no longer manage “things”. You
lead and inspire the people who manage the things.
Terrific leaders know this. They involve others in key
decisions, meetings, and events. They ensure that
their direct reports get constant coaching, and that
people are involved in their own development and
action plans. They’re constantly asking for feedback
and ideas. Great leaders know that leadership is
not about what they, personally, can do. It’s about
what they can coach, develop, influence, and
inspire others to do. It’s about helping others see
how valuable they are, helping others achieve and
accomplish things they never thought possible for
themselves. If you’re a great leader, your top priority
should always be to help other people unleash their
true talent and be great. It’s always concerning
to me when I see leaders spending far too much
time in their offices alone, writing board reports
or analysing results, instead of being out with their
people.
LEADERSHIP MATTERS

20. 38 39
4. TALK TERRIFICALLY
Excellent leaders are often excellent communicators.
However, one thing excellent leaders do incredibly
well, is create environments where others can excel
in communication, too. They work hard to establish
safe, secure environments where people can have
dialogue, ask questions, and share things they’re
afraid of or nervous about. They’re constantly
asking questions of everyone around them, and
they listen well. Great leaders take the time to recap
important conversations and follow up with people
after meetings or events. They remember what
people said, and they’re specific in their feedback.
LEADERSHIP MATTERS
Poor leaders deliver a lot of monologues- speeches
with instructions and directions about what needs
to be done, and by when. Great leaders, on the
other hand, engage primarily in dialogues. Two-way
conversations that again, INVOLVE numerous key
stakeholders around a table, where everyone can
have a voice.
5. UNDERSTAND HOW
UNDERSTANDING WORKS
Outstanding leaders know how very important
learning and growth is for a team’s success. The
business world is constantly evolving and changing,
so if we, as people, aren’t upskilling ourselves,
then we’re already falling behind. Great leaders
are constantly creating learning environments, so
people can gain new skills, learn new things, and
grow. Often times, unlearning what we previously
knew is just as important as learning new things.
Great leaders don’t view training or teaching as the
responsibility of HR or the Learning & Development
department: they know that for understanding
to truly take place, follow up is required, and their
involvement matters. They get involved in helping
train and teach their teams, even if it’s just to ask
about what was learned in training and then ensure
it’s applied and executed. Training and learning
means absolutely nothing if people don’t apply it,
and apply it consistently afterwards. Great leaders
know how important this is, and they get involved in
making sure that takes place.
5.
3. ROUTINE REGIMEN
Exceptional leaders have consistent routines-
especially around the activities and behaviours that
matter most. They put the most important daily,
weekly, or monthly actions that make a difference-
on a cadence. They put it on the calendar- and
don’t deviate from those plans. Coaching people
both in a 1:1 setting and in groups, sharing business
updates, team building, and creating space to learn
new things are all examples of the actions that
matter most. These activities shouldn’t just happen
whenever there’s a fire drill, a problem, or an
emergency- but on a consistent, regular basis. Poor
leaders say things like “I meet with my team when I
need to”. Great leaders say things like “I meet with
my team weekly, on this set day and time.” Great
leaders not only make time for these activities- but
they create structured, predictable schedules
around these things, and loop others in so everyone
knows what’s coming in advance. There’s not a
lot of surprises with great leaders. Remember,
consistency trumps intensity, every time.

21. 40 41
6. ENCOURAGE ENERGY
Inspiring leaders are constantly finding reasons to
encourage the heart by recognising and rewarding
success. Great leaders don’t wait until a project has
been fully completed to celebrate. They frequently
find small wins to celebrate. Their goal is always
progress- never perfection- so they’re terrific about
acknowledging milestones and steps along the
way- before a project has been completed or before
the team is at the finish line. They don’t just praise
results. Instead, they also readily praise effort
and behaviours. They talk about lead measures
(which are predictable and influenceable), not just
lag measures. This helps people feel their work is
noticed, valued, and appreciated. When you feel
your work really matters, especially to leadership,
you work harder.
I guarantee you that if you follow these 7 PRACTICES you will be an exceptional
leader. Your people will adore and respect you, stay fiercely loyal to you, and you
will have sustainable and breakthrough results. Never forget that leadership
is a tremendous gift and privilege, but it’s also great responsibility. People are
counting on you to create an exciting environment where they can do their best
work, develop and grow and make meaningful contributions. By doing all 7 of
these things, you deliver just that.
Amy Chambers
Executive Coach / Life Coach /
#1 International Bestselling Author /
Speaker / Consultant
LEADERSHIP MATTERS
7. SHOWCASE SWIMMING
With everything that they do, incredible leaders
walk the talk. They model the way. They showcase
the very behaviours that they want to see in other
people. They practice what they preach, and they
truly live everything that they’re asking others to
live. Their actions match their words. If they expect
others to readily admit their mistakes and be
vulnerable- they do the same thing. They eagerly
tell their worst war stories about their earlier days
so others can learn from them. They create open,
safe environments for others to do the same.
They’re approachable and accessible- and never act
like they’re above anyone or anything. They swim
laps with their teams.

22. 42
GULF NEWS ROUND UP
7-10 June Al Ula will attract thrill
seekers with their Extreme Adventure
Al Ula – a festival for abseiling, hiking,
cycling, dune buggies, rock climbing
and much more.
Al Ahsa City in Eastern Saudi
actually hosts tours during the summer
where you can see the World Heritage
site with their magnificent landscapes
(and it is less hot there).
Qatar will host a Fintech
conference in June with the latest
trends called Finnovex.
One more thing… there is a really great
exhibition in Doha on Valentino - this is
on until September .
FUN FACT
Dubai has a new feature
at the airport for children
– they can stamp their own
passport. This is for 4-12 year olds
only and they even get their own
mascots called
Salem and Salama.
43
MIDDLE EAST BUSINESS AND CULTURE

WWW.STAR-CAT.CO.UK
Corina Goetz
Corina Goetz is the Founder of Star-CaT, a 5 star
Middle Eastern Consulting and Training company
based in London, UK. She specialises in helping her
clients create more business in the Middle East
through cultural knowledge.
IMPORTANT DATES:
Don’t forget the following important dates
for the region:
• Middle Eastern Father’s Day – 18 June
• Eid Al Adha – 28 June
• Islamic New Year – 18 July*
* (depending on the lunar calendar)
June and July are the start of the hot months in the Gulf region, so if you are deciding to go
there, be prepared for really intense heat.
There are still some interesting events taking place that are worthwhile attending:
So here is your roundup of news:
UAE Astronaut Sultan Al Neyadi
celebrated Eid El Fitr in Space but will
he also be there for Eid Al Adha? – Stay
tuned.
Saudi will now also send
astronauts into space and one of the
team will be the first Saudi woman in
space, Rayyanah Barnawi.
Have you heard about Burj
Mubarak? Kuwait has announced plans
to build the “world’s tallest tower” –
surpassing Burj Khalifa. Located in Silk
City there will also be other attractions
such as an “Olympic Stadium, a nature
reservation area, a new airport and a
duty-free area.
Dubai will not only open a new
Expo City Mall in 2024 (which is being
built by Emaar) no - get ready for the
futuristic new flying taxi terminal due to
be ready by 2026.
Saudi has announced 4 new
economic zones: the ‘King Abdullah
Economic City’ (KAEC) SEZ, ‘Jazan’ SEZ,
‘Ras Al Khair’ SEZ and ‘Cloud Computing’
SEZ located in King Abdulaziz City for
Science and Technology (KACST).

23. Edge-to-edge designs can take
your branding to another level
Still branding shirts with just
a company logo?

24. MARISA MANNS | www.mecs.design
A LOOK INSIDE
THE STUDIO
46 47
Adobe’s Firefly AI
Brings Generative Fill
to Photoshop
Adobe Photoshop Beta has just been released with a revolutionary new feature
- Generative Fill.Thanks to Adobe’s Firefly AI engine, users can quickly extend
images, add or remove objects, experiment with inpainting and outpainting, and
generate content with ease.
Generative Fill is a type of artificial intelligence (AI)
that can be used to generate images based on text
prompts. It uses cloud-based image synthesis to fill
selected areas with new imagery. It takes the user’s
text input and creates something entirely new
based on it.
We downloaded the Beta version of Photoshop
shortly after launch. To see what Generative Fill
can do, we started with this landscape image (A).
Without cropping any of the original image away, we
extended the image upwards to create a square 1:1
image ratio. We then used Generative Fill to predict
and create a suitable skyline.
Given text inputs for a ‘clear desert sky at dusk’,
images B, C, and D are the 3 variations created
entirely by Photoshop’s new Generative Fill. In this
example, a reasonably realistic result.
Experimenting with adding other details, we
found the results were less realistic. We gave the AI
detailed instructions about adding hot air balloons
and birds to the sky, and while it was able to insert
balloons into the scene, they never looked quite
right. Those elements were obviously artificial
CGI representations, rather than true-to-life
photographs.
Nevertheless, Adobe’s groundbreaking new AI-
powered Generative Fill capability is impressive and
should be useful for dreaming up concept ideas.
ADOBE PHOTOSHOP BETA
A
B C D

25. OUR WORK
Coo2-Arabic.indd 1 08/06/31 09:25:12
C001_BandiniMaster_20100507_Athena_CS3.indd 27
LIFE SKILLS AND CIVIC
EDUCATION CURRICULUM
Plans (Grades 5 & 6)
hes specific civic value
esson Plans:
an animated episode
in discussions
vities in the classroom
ctivities home to do with
/siblings
fe skills
ivic values
s critical thinking
49
48
1001 Nights Educational programs
Teaching children life skills, civic values, resilience, and social-
emotional skills in formal and informal learning environments.
Education Program
SCOPE OF WORK:
1001 NIGHTS
1001 Nights - Comic Books x10 sorts
Teacher’s Companion Story Book
Teacher’s Guide & Lesson Plans
Student Activity Book
Posters
DVD’s, USB’s
ORIGINATION - PRINT & LOGISTICS
JORDAN - Arabic - 3 main versions of the Arabic
language:
IRAQ - Kurdish- 2 main dialects / Kurmanji
(Northern) dialect / Sorani (Central) dialect.
LEBANON - Levantine Arabic / French is the second
language of Lebanon.
PHILLIPINES - Tagalog / Cebuano / Waray.
HOLLAND - Dutch.

26. At a printing press, quality comes down to the
people running the press. The latest machinery
and equipment are useless in the wrong hands.
A print company is only as good as it’s people.
This applies to just about any industry. Perhaps
your’s too. Human ability still determines the final
result.
At mecs, we call ourselves a graphic design and
print management agency. Because printing
has always been part of our DNA. Our founders
include a British Master Printer, trained at City
& Guilds, London. We bring you more than 45
years of industry-experience and an obsession
with quality, detail, and precision that is as
strong as ever.
globalprinthub.com/dubai
Some things have to be
seen to be believed.
Our HD printing is one of them
Every job we print is produced at approximately
2x the industry-standard resolution. In plain
English, that means twice as much detail. Think
of it as High-Definition.
That’s why our print quality has to be seen in-
person. And that’s why our work can command
the respect of your prospective clients and
partners.
Whatever business you’re in, we can help you
impress with print that’s out of this world.

27. For 25 years mecs has specialised in bilingual English / Arabic
design and print. Starting out in Kuwait, our work quickly stood
apart, and our services were soon sought by some of the most
respected names in Arabian business. Reknowned for clear
communication, elegant design, and outstanding production
quality; clients turn to us for presentations that matter. We have
worked across countless industries, with clients spanning the
entire Arabian Gulf, the U.S., UK, and Europe.
Today we have a design studio located in Devon, South West
England, while our customer base remains based in the GCC.
We continue to welcome new clients across the Gulf region.
middle east creative services
Website: www.mecs.design
Email: hello@mecs.design
LinkedIn:
www.linkedin.com/company/
mecsdesign
Facebook:
www.facebook.com/mecsdubai
Instagram:
www.instagram.com/
mecs.design/
Twitter:
www.twitter.com/mecsdesign
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Opportunity
is won or lost
on the strength of your marketing