I’m not going to share silver bullets, magical how-tos, or secret strategies that will bring you thousands of links. I’ll give you something way better. I share my 3+ years of experience in building links and uncover how exactly we land links for our clients (including their commercial pages). With the help of my shared strategies, you can start getting links faster and easier (however, not effortlessly!). The biggest plus of my link building approach is that you don’t need to use expensive tools, hire a top-notch digital agency, or even write a masterpiece to start building links to your site. Even average content could easily be promoted to the top of Google if you could spot which sites you need to reach out to.

1. How to Stop Following
Best Practices and Start
Getting Links

2. 5 years ago...
@AlexTachalova
Link Building Best
Practices
Me

3. Time passed...
@AlexTachalova
Stoppedfollowing
best practices

4. @AlexTachalova

5. @AlexTachalova
We don’t just build
links,
we build relationships

6. Our clients
@AlexTachalova

7. Our clients
@AlexTachalova

8. over meLinksRain
@AlexTachalova

9. How could you build links?
@AlexTachalova
Buy links
Digital PR
Email outreach link
building

10. Buy links
@AlexTachalova
PROS CONS
Allows tobuild tons of links
within a short period of time
Sitesthat are selling links are
doing it on
a scale
Such links don’t include top-
notch industry sites
You need todisavow those links
some time later

11. Digital PR
@AlexTachalova
PROS CONS
High-quality links including
media outlets
Making your brand more
visible toyour target
audience
Veryexpensive (starting from
10-20KUSD)
Requires some time
Links will be referring toyour
main page or a page with PR
content

12. Email Outreach Link Building
@AlexTachalova
PROS CONS
Quality and relevant links
You could build links to
nearly any page including
commercial &category pages
Helps you build relationships
with your industry peers
Verytime consuming
Requires tons of specific skills
and knowledge

13. @AlexTachalova
CONS
 Allows to build tons of links
within a short period of
time
 Sites that are selling links are
doing it on a scale
 Such links don’t include top-
notch industry sites
 You need to disavow those links
some time later
PROS
Buy links
Digital PR
CONS
 High-quality links including
media outlets
 Making your brand more
visible across your target
audience
 Very expensive (starting
from 10-20K)
 Requires some time
 Links will be referring to your main
page or a page with PR content
PROS
 Quality and relevant links
 You could build links to nearly any
page including commercial &
category pages
 Building relationships with your
industry peers
PROS
Email
outreach
link
building
CONS
 Very time consuming
 Requires tons of specific skills
and knowledge

14. @AlexTachalova

15. @AlexTachalova
Email Outreach Link Building
RELEVANCY
 Scraping SERPs
 Broken link building
 Analyzing competitors’
 AND many others

16. @AlexTachalova
Traditional Email
Outreach
being a SPAMMER
=

17. 8,5% of outreach emails
receive
a response.
@AlexTachalova
US
Russia

18. A few more things
@AlexTachalova
 In a B2B niche the number of sites with a decent
DR/DA doesn’t go beyond 20k
 1k referring domains is okay. BUT

19. @AlexTachalova
SMART
EMAIL
OUTREACH
LINK
BUILDING

20. @AlexTachalova

21. @AlexTachalova
SMART Email Outreach
RELEVANCY
TRUST

22. @AlexTachalova
SMART Email Outreach
 Review your circles (partners, clients,
and subscribers)
 Check your social media followers
 People who have ever mentioned your
brand before
 Industry groups and communities

23. @AlexTachalova
SMART: Review your circles
 Export your clients and subscribers
database
Step 1. Assemble a list of clients, subscribers,
and partners
 Export all the email addresses from
Gmail

24. @AlexTachalova
SMART: Review your circles
Export contacts from Gmail

25. @AlexTachalova
SMART: Review your circles
Step 2. Get the domain names from the list of
email addresses

26. @AlexTachalova
SMART: Review your circles
Step 2. Use VLOOKUP formula to get rid of
free email providers
https://gist.github.com/tbrianjones/5992856/

27. @AlexTachalova
SMART: Review your circles
Step 3. Filter out irrelevant sites:
Ahrefs Batch Analysis Tool

28. @AlexTachalova
SMART: Review your circles
Step 3. Filter out irrelevant sites:
Majestic Bulk Checker

29. @AlexTachalova
SMART: Review your circles
Step 3. Filter out irrelevant sites:
BuzzSumo

30. @AlexTachalova
SMART: Check your social
media followers
Export your LinkedIn connections

31. @AlexTachalova
SMART: Check your social
media followers
Export your Twitter connections

32. @AlexTachalova
SMART: Industry
groups/communities
 Facebook private groups (B2B
bloggers Boost group, Ahrefs Insider,
and so on)
 Private Slack channels including paid
ones
 LinkedIn closed groups
 Communities like Zest

33. @AlexTachalova
Finally, it’s time to send emails

34. 99,9% of emails is missing
@AlexTachalova
CARROTvalue

35. @AlexTachalova
Outreach Email #1

36. @AlexTachalova
Outreach Email #2

37. @AlexTachalova
Outreach Email #3

38. @AlexTachalova
Outreach Email #4

39. @AlexTachalova
How do we land links?
 We don’t send mass emails (only
carefully written personalized emails)
 We prefer to bring value (e.g. links)
and then only ask about giving a link
back to our content
 Our link building partners are willing to
work with us on a long-term basis

40. @AlexTachalova
Robbie Richards Round-up
strategy

41. @AlexTachalova
We built 30+ links in less than
2 weeks
 Helped our partner to put together a
gigantic round-up post
 Among experts who contributed to it, there
were a good number of people that were
willing to link to our client’s content (we did
it on purpose)
 Once a round-up post went live, I sent out
many email where I was asking about the
possibility of linking back to our client’s blog
post.

42. @AlexTachalova
Hint: How to build top-notch
linksExperts that do guest blogging regularly

43. @AlexTachalova
Want to learn more?
https://digitalolympus.net/email-outreach/
https://www.searchenginejournal.com/find-responsive-link-
building-targets/310801/
https://www.searchenginejournal.com/email-outreach-
tips/301207/
https://www.robbierichards.com/seo/13-killer-link-building-
strategies/
https://venngage.com/blog/increase-blog-traffic/#3
https://conversionxl.com/blog/link-building-strategy/
https://mangools.com/blog/email-outreach-tips-for-link-building/

44. @AlexTachalova
BONUS
Yo! Have a B2B site? Drop me a
message!

45. @AlexTachalova
THANK YOU!
bit.ly/alex-linkedin
@AlexTachalova
alextachalova@gmail.com
Alextachalova.com /DigitalOlympus.net