Created a public relations campaign for the Just Looking Gallery to optimize target market exposure and increase sales of the "Cal Poly Proud" print. Produced a fact sheet, new release, marketing content video, web/print ads, and a radio ad for our client.

1. F A N T A S T I C
F U R
M A R K E T I N G & P R
Matthew Medlin, Jessica Estrada, Kelly Jacobs. Alex Kirchick
PR Plan for Steve Thomas Cal Poly PrintWHAT

2. Table of Contents
Follow this step by step guide to ensure
optimum target market exposure.
a simple plan for you
Pg. 1
PR Proposal Press
Release
Direct
Marketing
Fact Sheet
Web/Print
Ad
Radio Ad
Pg. 3 Pg. 4
Pg. 5 Pg. 6 Pg. 7
Native
Marketing
Material
Pg. 9

3. ­ 1 ­

4. ­ 2 ­

5. ­ 3 ­

6. ­ 4 ­

7. ­ 5 ­

8. N A T I V E
M A R K E T I N G
C O N T E N T
V I D E O
https://youtu.be/Jpd9ZzmtBeQ
LINK
22 direct youtube views
4820
Impressions
3 Retweets/7 Favorites
Key Influencer: Cal
Poly
4331 Impresssions
510 views,172
engagements
466 views
­ 6 ­

9. W E B / P R I N T A D S
Destination.
LIFE.
Urban life.
LONDON
EAT.
Culinary appetite.
­ 7 ­

10. W E B / P R I N T A D S
Destination.
LIFE.
Urban life.
LONDON
EAT.
Culinary appetite.
­ 8 ­

11. MATT MEDLIN
Tired of looking at bare walls all day? Are
you craving some real INSPIRATION? Well,
you’re in luck. With the Cal Poly Print, you
can decorate your home and show off your
Mustang Pride in one fell swoop. Lovingly
hand-crafted by world famous artist Steve
Thomas, this art deco- inspired piece
captures the essence of Cal Poly and San
Luis Obispo. Pick up yours in the
university store today!!
R A D I O A D
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