This presentation was held at Axel Springer EMPEX (EMPloyee EXperience) Festival in 2019. Did you ever feel captured by the prospects of the future? You’ll experience the future within this session, get an idea about what will come, how you can start turning it into your unit’s advantage and understand which values you can take away from it. I want to blow your mind and make you think about what you can do with virtual, augmented and mixed reality. Join my world & understand why I think the future is right in front of your eyes. “Times and conditions change so rapidly that we must keep our aim constantly focused on the future.” _Wald Disney. Speaker: Alexandra-Irina Nicolae and Tarek Madany Mamlouk https://youtu.be/2q9I4doe6-0

1. 23. JUNI 2020
The Future Is Right In Front Of
Your Eyes!

2. 1992 – The Metaverse
“The Metaverse is a collective virtual shared
space, created by the convergence of virtually
enhanced physical reality and physically
persistent virtual space, including the sum of all
virtual worlds, augmented reality, and the
internet.”
https://en.wikipedia.org/wiki/Metaverse

3. Neil
Stephenson
Chief Futurist at Magic Leap

4. Magic Leap – Introducing the Magicverse
• Founded in 2010
• 1.4 Billion USD funding
• 2018 release of Magic Leap
One
• Investors: Google, Qualcomm,
Alibaba, Axel Springer

5. VR is just a
hype
Toy for rich kids
Only for entertainment
There is no market

6. Are you
kidding me?
They laughed about the first mobile phone 1973...
1st call on April 3rd, 1973.
Mr. Martin Cooper, its inventor and
Motorola excecutive called Bell
Laboratories his rival from the middle of
the street in Midtown Manhattan...
CAN YOU HEAR ME NOW?

11. Wayfair

12. Lufthansa

13. Real Estate

14. Growth | Tech | Innovation
„We (the AS board) have identified
six factors that will drive our
growth: People, Customer Focus,
Tech, Speed, Innovation and
Purpose.“

15. How do we live in
2019?
Everything is Data

16. You are at work right
now
GPS data:
I spend Monday to Friday 9am - 6pm at
this address

17. What are popular times
at a restaurant ?
GPS data:
Visitor numbers peak at 1pm and again at
9pm

18. Live Traffic Data
GPS data:
How many people are moving how fast
through traffic?

19. Where is everyone?

20. My watch collects
data

21. My home collects
data

22. Weather Data

25. We are swimming in
a sea of data (figuratively)
Imagine we could access all that data
seamlessly whenever whereever we are…

26. Imagine you could
open your virtual
eyes and see the
„METAVERSE“

28. Welcome to the Magicverse
Persistence
Virtual entities have a spatial und temporal state.
Interactive
Physical and virtual world can interact with each
other.
Scale
The Magicverse exists on planet scale.
Human centered AI
Collaboration instead of assistance.

29. GDC 2019 https://www.youtube.com/watch?v=-PzeWxtOGzQ

30. Hello Magic Leap https://youtu.be/BZacSFG2dho

31. The Game https://youtu.be/Rk2w5PReNSI

32. Indoor Navigation https://youtu.be/1Nw8za2vsAk

33. Digital Arts Museum

34. 23. JUNI 2020

35. What if...we could
lead different
conversations...

36. What if...we could
lead different
conversations...

37. TAKE AWAY...

40. Axel Springer
Ideas
Engineering
alexandra@ideas-engineering.io &
tarek@ideas.engineering.io