The production of content marketing is growing exponentially and with this rapid growth important problems are emerging within the marketing department and across the sales team that are not yet well resolved: the latest global survey indicates that 70% of marketers are very frustrated with the way where they are currently implementing content marketing. Learn to anticipate these challenges and see productivity increase by up to 25%.
3. A Moment of Radical Changes
The production of content marketing is
growing exponentially and with this
rapid growth important problems are
emerging that are not yet well resolved:
the latest global survey indicates that
70% of marketers are very frustrated
with the way where they are currently
implementing content marketing.
4. CHALLENGE #1
Content Chaos during the
Production Stage
The speed at which this change is
occurring and the novelty of the
problems it causes has led to a chaotic
content creation process in which
important issues such as organizing
your team, ensuring that all messages
sent out are properly aligned with the
global marketing strategy, editorial
calendar and much more.
5. Distribution Channels Madness
Only a few years ago we distributed our content
marketing in no more than two or perhaps three
media. Today this number has increased
dramatically and with that increase It has
substantially increased the complexity: you have
to log in each channel and you spend a lot of
time managing each of them.
CHALLENGE #2
6. Measuring your contents’ impact on
the number of business contacts or
sales is extremely complicated and
when this is achieved it is usually
done using an array of varying tools,
none of which are integrated with
each other
Metrics Mess
CHALLENGE #3
7. One of our biggest frustrations as marketing
professionals is reaching the right target
audience. There is also that of trying to keep
track of our content, effectively being to pull up
old pieces and repurposing them over time.
This over-abundance of content comes with its
pitfalls as a user too..
Challenge #4
Content Display Inefficiency
8. TODAY
This explosion of partial
solutions confuses
marketers, who either do
not know which one to
choose or how to integrate
the one they have chosen.
This goes without
mentioning the high cost
involved by these tools.
Challenge #5
7 YEARS AGO
The global report on
marketing tools spoke of
125 tools available
to marketers
LAST YEAR
Over 25,000
tools were reported!!
Marketing tools invasion
and cost
9. Challenge #6
Sales Department Enemy
Sales department complains that
it does not receive quality contacts and
content, something that should be
provided by marketing. Sales reps
demand efficient content specifically
needed to close sales and often do not
find what they are looking for despite
marketing having created it. This
generats tension between
the two departments.
11. FROM UNCONTROLLED
DISTRIBUTION CHANNELS,
TO AUTOMATED
DISTRIBUTION AND
PROGRAMMED
ON ALL CHANNELS WITH
A SINGLE CLICK
FROM INCOMPLETE
METRICS, TO FULL-CYCLE
IMPACT, PRODUCTIVITY
AND STRATEGY METRICS
FROM THE CONTENT CHAOS
TO A SYSTEMATIC AND
ORGANIZED CONTENT
CREATION PROCESS
12. FROM INEFFECTIVE
CONTENT TO BEING
ABLE TO PRESENT ONLY
RELEVANT CONTENT
FOR EACH
INDIVIDUAL USER
FROM AN ARRAY OF
MULTIPLE AND VERY
DIFFERENT EXPENSIVE
TOOLS, TO ALL-IN-ONE
INTEGRATED, LOW COST
AND INTUITIVE
PLATFORMS
FROM CONFLICTS WITH
SALES, TO WORKING
ALIGNED AND
DEMONSTRATING THE
VALUE THE MARKETING
DEPARTMENT
CONTRIBUTES
