2. Background
Started as Pictaboo by
3 Stanford Students
Summer 2011
Fall 2011
Changed name to Snapchat
& grew to 100,000 users
Winter 2012
Introduced video snaps
Fall 2013
Launched snapchat
Stories. Saw over 60
million snaps sent per
day
Winter 2013
Added filters,
timestamps, and
replay
January 2015
Today
Snap, Inc. could be
valued up to $25
billion
3. Why is it unique?
Creating not consuming!
More authentic and unfiltered than Instagram
It’s fun - goofy snapchat filters, interesting geofilters which are constantly changing
4. The Fundamentals: What does it do?
***A camera company
photos
Up to 10 second
videos
They disappear
5. How to access Snapchat
iPhone or Android smartphone
XXXX@gmail.com
An email address
Download the snapchat
app and create an
account
Add
contacts/friends
10. All types of organizations can benefit from snapchat!!!
Provide customers with
direct access to live
events
Companies across industries can leverage snapchat’s platform to provide uniquely immersive experiences to consumers, enhance
brand recognition, and build brand reputation
Deliver exclusive and
content and product
promotions
to followers!
Engage followers with
behind the scenes glimpses
into company culture and
operations
11. How to Optimize Content for Snapchat
Create unique,
interactive
content
Directly
communicate
with target
Know your
audience
Integrate content
with existing
perceptions of
brand
Build brand equity and
loyalty
13. Bad Content on Snapchat
20th Century Fox
tried to promote
Deadpool with a
humorous filter that
fell flat
Lipton Tea created filters that obscured the
user, making people less likely to share
snaps with the filter
Hinweis der Redaktion
Started with the idea that they wanted pictures to disappear after they sent them.
Summer 2011- started as Pictaboo by 3 students at Stanford University
Idea was that they wished pictures would disappear after sending them to people
August 2011- very few users, drama led to one founder dropping out\
Fall 2011 - changed the name to Snapchat
Spring 2012 - grown to 100,000 users
April 2012 - Lightspeed Venture Partners invested $485,000 seed round on a $4.25 million valuation
Winter 2012 - launched on Android and introduced video snaps
Spring 2013- Snapchat saw over 60 million snaps sent per day → raised a $13.5 million Series A from Benchmark
Fall 2013 - launched Snapchat stories
November 2013 - Snapchat refused $3 billion offer from Facebook
December 2013- Snapchat added filters, timestamps, and replay
July 2014 - introduces geofilters & now valued at $10 billion
January 2015 - launches Discover - an always-on daily refreshed channel guide serving up disappearing content alongside brand advertisements
June 2015 - custom geofilters (another monetization strategy)
September 2016 - Snap spectacles
October 2016 - could now be valued at $25 billion
