This document discusses strategies for mobile app developers to partner with mobile operators, OEMs, and resellers. It outlines what each partner wants in terms of revenue and sales. It also provides examples of partnership types such as pre-installation of apps, promotion of apps, and making app content available through other apps. The document emphasizes that apps should be able to run on many devices and in many countries, monetize well, and provide a service rather than just a one-time download. It advises app developers to proactively approach potential partners, plan for a long negotiation and rollout process, and maintain ongoing communication.

1. OUR LIVES ARE…
OUR SOCIETY IS …
OUR WORK IS …
MOBILE

2. (BASICALLY) WORTHLESS
WITHOUT CONTENT

3. Alone we can do so little; together
we can do so much.
- Helen Keller

4. WHAT DO PARTNERS WANT?
OPERATOR
Sell more services
Add revenue channels
Upsell people to
smartphones
OEM
Sell more phones
RESELLER
Sell more phones
Sell more services

5. WHAT DO YOU HAVE
TO OFFER?
EXCLUSIVE
Revenue Share
(e.g. Acer + Pokki)
Content
(e.g. dtac + Line)
Discounts
(e.g. Google Chromecast +
Netflix)
Launch on Platform
(e.g. Samsung + ITV Player)
Launch in App Store
(e.g. Samsung + Flipboard)

6. YOUR OFFER
SUBJECT OF PARTNERSHIPS
Pre-installation:
App Pre-Installed on Device
Sold
TYPICAL PARTNERSHIP TYPES
PERFECT MATCH
+ =
PARTNER’S INTERESTS
Promotion:
App Download Promoted
via e.g. SMS or Store
Ranking
Content:
App content made available
indirectly, e.g. inside
another app

7. Service - not one time download
Monetizes well
Runs on many devices (tablets / phones / OS)
Runs in many countries
TAKEAWAYS
PREFERABLE APP CHARACTERISTICS
DON’T BE AFRAID TO ASK
There are people in these organizations whose job it is to form
collaborations – you make their lives easier by being proactive
If you can contribute towards their goals they will be open
ACCOUNT FOR THE PROCESS
Start approaching early
Plan for a long negotiation and rollout phase (up to 6
months)

8. KEEP IN TOUCH
GET THE
SLIDES
ifigure.de
CONTINUE
DISCUSSION
@AlexPuschilov
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