At dinner, an family looks at their devices instead of talking. People run into each other, looking at their phones. And kids rate their popularity by their followers. It's time to do something...

9. IMG_7961

16. P1:
Let’s see what relationship Singaporeans have with their devices.
This phase will happen both online, and in-person.
(SOCIAL POST)
#socialsg asks: what’s your relationship with your smartphone? How does it make you
feel? We want to know. Tell us your stories, join the #socialsg movement.

17. (SOCIAL POST FOR EMOTION TEST)
Happiness? Irritation? Pride? How do you feel about your most recent social posts?
#socialsg helps you evaluate your relationship with social. Discover your Social
Emotion here <SOCIAL EMOTION TEST>.

19. (ON-THE-GROUND BOOTH)
We’ll deploy #socialsg friends to high-traffic booths around Singapore, where we’ll
help people evaluate their Social Emotion in relation to their devices. #socialsg

21. They’ll take an evaluation and get a sticker. They’ll have a chance to talk and build comments on
a real and virtual board.

23. P2: Now, let’s help them build human interactions, so people can really see the
benefits of being offline.
This phase will mostly take place on the ground.
(DEVICE-FREE ZONES)
We’ll create zones where people will be encouraged to be device-free. We’ll sponsor a
trendy café and make it even more social by requiring phones and tablets to be
hidden.

25. (PASSION-POINT ZONES – WITH GEO-TAGGING)
We’ll help people find passion-point locations and #socialsg advisors will help them
get going to develop their passions. As events, these meet-ups will help people
connect with like-minded friends.

28. P3:
Now that we the movement is moving, lets allow #socialsg to grow in any direction
Singapore wants it to – it’s time to actually listen to people, rather than tell them what
to do.
(SOCIAL POST)
#socialsg thanks you for joining the conversation. Now we want to know how we can
help you develop your passions further. Tell us today, we’re here to help. #socialsg

29. Now that we know what Singaporeans think and want, let’s make it happen.
It all starts with you and your socialsg friends and advisors.
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