A compilation of some material from previous PPTs

1. The point of
rhetorical analysis
is merely to
read with understanding.
(p. 320)

2. What’s that mean?

3. Aristotle:
Rhetoric may be defined
as the faculty of observing in any given case
the available means of
persuasion.

4. Rhetorical analysis: to
read/observe/critique any
“text” with an
understanding of the
context and available

5. What does that include?

6. everything.

8. ethos.

9. pathos.

10. logos.

11. kairos.

12. kairos:
Fitting occasion or timing.
The “right” time or the “only” time…

13. style.

14. audience.

15. purpose.

16. context.

17. metaphor.

18. story.

19. delivery.

20. culture.

23. transition. Paging Bolin Carroll

24. You have built a mental database that
you can draw on to make conclusions
about what a person’s looks tell you about
their personality.
(p.46)

25. #iftheygunnedmedown

27. so let’s look at a few teachers and
talk first impressions based on a
single photo.

29. heh. had to be fair.

31. that is Dr. Julie Platt.
Anyone know who she is?

33. that is Dr. Stephen Hawking.
Super-genius. Seriously.

35. that is Cameron Diaz from the
movie bad teacher.
She was as the title made her.

37. that is Dr. Cornell West.
Professor at the Union Theological Seminary.

39. that is Dr. Gloria Anzaldua.
She worked several places. She died in 2004. RIP.

41. that is Professor X.
He’s not real.

42. Your first rhetorical analysis assignment
(your Wednesday question of the day):
Rhetorical Analysis of a Movie
Poster

43. Let me show you an example:
Spider-Man Movie Poster

44. The first step, of course, is to look at the
poster closely and make a list of things
you notice that impact the design/think
about what those things mean.

46. Things of note:
1)Bright-comic-book/cartoon like orange
gold sunlight!
2)Spider-Man is present and is quite large.
3)He’s on a skyscraper=NYC
4)Wait… is that?

48. That’s the old World Trade Center towers
reflected in his eye. While at the time, that
would have been a big “it’s New York!”
message, while the posters were on display,
9/11 happened. So these posters were
recalled. I have mine because a student saved
it from the dumpster for me.

49. I’d have two potential avenues to write an analysis,
then:
1)How this poster evokes the tradition of Spider-
Man as a hero and tries to show the audience his
world (to begin the films immersion)
Or:
2) I could write about the impact of the towers as
an image.

50. Robin Williams and
C.R.A.P.
This is Robin Williams. She’s not Mork, of
course.
She is responsible for a great many
awesome design texts that are reader-
friendly. She write the non-designer’s
design handbook. It’s worth owning a
copy, if you’re interested in design.

51. AND NOW SOME C.R.A.P.

52. As funny as it is…
… making CRAP jokes, it really is a foundational
premise of design, and it’s deeply important (and
thanks to our sense of humor usually quite
memorable). The letters, of course, stand for:
Contrast
Repetition
Alignment
Proximity

53. CONTRAST

54. Contrast
Basically stated, contrast means that things that are
similar look similar but things that are different look
clearly different. This keeps your reader from
becoming confused and creating relationships that
aren’t present.
It comes, of course, from literal contrast, the light-to-
dark or black-to-white of an image. In design it often
ends up being about color values.

55. This image is a
great example,
and it is also a
hyperlink to a
great blog entry
on contrast, if
you want to learn
more.

56. REPETITION

57. Repetition
Maybe the easiest of these four concepts to
define, repetition is, just as you’d guess,
repeating something– a color, a logo, a
typeface, a type style.
It unifies and organizes.

59. ALIGNMENT

60. Alignment
Alignment is about positioning on a page.
Nothing should be put on haphazardly.
There should be a reason and a
measurement that guides where things are
placed in relation to each other.

61. The image to the right links
to a post that has some cool
reflection on alignment.
And there’s all
kinds of
alignment
going on with
the new
Windows 8
start page.

62. PROXIMITY

63. Proximity
Proximity is very similar in theory to
alignment, but it’s more about grouping and
use of white space.
Basically: similar things are grouped together,
different things require space.

65. SOMETHING BROKEN
To see how well we’re grasping our C.R.A.P., I
want to look at one poorly designed flyer and
make it better. This is your Friday question of
the day.
Prepare thyself! It’s… really bad.
Seriously. Are you sitting down?

66. From
http://www
.bignnasty
prod.com/
site/djdirty/
djdirty.htm

67. Design choices
I’m not sure I precisely understand it, but there’s sort of a sub-
genre of party flyers that look a bit like this one. Knowing that, I
don’t want to act as if this is absolutely hideous, but I think you
can safely say, based on our readings so far, that this is not a
well designed flyer.
When addressing a flyer like this, we want to collect some key
information. So let’s break down what we actually have here.

68. Elements
What is the event?
What are the key brand info and
what is critical to tell the
audience?
What is the key graphic thrust?

69. FIX IT!
Using whatever software you want
(other than Word– no Word), make
a better flyer than the one we have.
Post it when done.