2. Today:
1)Check-in
2)Remember your Logos are due/how to submit
3)The readings
4)Working with Ads
5)Team practice!
6)Homework

3. “What makes visual media a problem? All
societies are saturated in images: forests of
symbols, spheres within spheres, scenes of life,
imaginary others, dreams, hallucinations,
illusions. Social life is dependent on people
communicating all sorts of images, visual, aural
and literary, in stories, pictures, sounds, songs,
dances, myths, prayers and so on, usually while
in a state of dreaming semi-consciousness.”

5. I’m going to hit you with some advertisements
that are what we’d call low hanging fruit. We all
know that “sex sells.” The following images play
off that in various ways. Let’s try to figure out the
context and why, rhetorically, they are meant to
work. What are we supposed to think when we
see them? Do we? Is that good?

10. Sex in Advertising
So I’ve chosen some obvious “using sex to sell
our product” ads. As we look at them, use
your skills to rhetorically determine what the
advertiser is trying to convey to you.

12. It was so big it tore my mouth,
opening that wide.

14. Hey… I got wood.

16. The shaving my face thing turns you
on, right? Oh.. Nice undies.

18. Abs included.

20. Bet you never think of pork the same
way again.

22. Stop looking at my nakedness! Oh,
wait, it’s just my super-soft clothes.

24. I splatter my face with colors, and
pose like this, because it’s sexy. And
girls always sit like this.

26. If you don’t neuter your dog, he’ll
want to do what you’re thinking of
doing to me. And that’d be wrong.

27. Tutorials
A number of you expressed that you could
use some extra help with the software, so I
have posted a number of tutorials to the
course website for you.
In the remaining time tonight, I want you to
work on a flier with your team. You should
use some of the effects you can learn from
the tutorials.

28. The Task
I am offering an IMS 211: The Analysis of Play
class this Summer II. Right now, enrollment is…
not up to par.
You’re going to make a teaser flyer for it. It’s a
class about video game theory. It runs from
June 30 to August 9th. It’s a great elective for
IMS folks, required for the game minor, and will
be taught entirely online.
Sell it!

29. Design Task 5
Take a photo of yourself and make it look
somehow different (check out the tutorials
for suggestions or come up with your own).
Upload the image to your Tumblr when
done.

30. For Wednesday…
Remember to bring in or email an ad– we
will do a little more of what we did earlier
today analyzing, then we’ll talk about
Intellectual Property Law and, time
permitting, practice a bit more.