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Zoom’s Freemium Offer of The Fastest Growing SaaS Tool Of All Time
1.
SITUATIONAL CONTENT Relevant content
& guidance for the COVID crisis
2.
SIGN UP Main activity
they want visitor doing
3.
TOO MANY OPTIONS Many
conflicting CTAs
4.
Homepage THE MAIN BENEFITS “One
Consistent Experience”
5.
Homepage SOCIAL PROOF Credibility Markers
help drive conversions
6.
Homepage VIDEO TESTIMONIALS FROM
BIG COMPANIES Another driver of conversions
7.
Homepage CLEAR CTAs POSITIONED
NEXT TO SOCIAL PROOF Two main options
8.
Free Sign Up
Page EASY, FREE SIGN-UP 1-STEP = LOW FRICTION
9.
40-MIN LIMIT FOR
FREE VERSION IN-APP REMINDER TO UPGRADE TO PAID VERSION
10.
Buy Now INCENTIVIZE ANNUAL
BILLING Cost Savings ‘$30’ highlighted in green
11.
Buy Now ‘SHARE CART’
FEATURE The purchase decision maker is often someone else
12.
Buy Now 3-STEP EASY
PAYMENT Progress Meters Usually Lower Abandonment
13.
Buy Now EASY UPSELLING Logical
and easy to navigate page layout
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