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BellRoy’s ‘Before & After’ Selling Hack
1.
Unique Selling Proposition
2.
‘Shop Now’ … Generic
CTA copy
3.
Product Details & Use
Cases
4.
Shop by Use
Case & Customer Pain Points
5.
Before vs After
6.
Company Story … Longevity
= social proof
7.
Badges … that help
users to make a decision and improve the conversion rate
8.
Detailed Product Images &
Videos … highlight use cases
9.
USE CASE DESCRIPTIONS
... With Animated Images
10.
Social Proof
11.
NO ADD-ONS or
UPSELLS
12.
13.
FAQ Section ... to
address users’ doubts
14.
Last-Minute Benefits ... help
lower cart-abandonment
15.
Avg. Cart Order is
not maximized
16.
No Cart Abandonment Offers
17.
for more teardown
goodness … funnelteardowns.net
18.
Credits Icons from flaticon.com Teardown
inspiration digitalmarketer.com useronboard.com funnelhacker.tv
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